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A look at how Enterprise Companies can tap into Web 2.0 using LoudClick.
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ENTERPRISE 2.0
en·ter·prise
unit of economic organization or activity; especially:a: a business organization b: a systematic purposeful activity
web 2.0
changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, collaboration and functionality of the web.
en·ter·prise 2.0
a) the use of participation-based web technology to empower more people within an organization.
b) a shift in thinking that places people at the forefront while the corporate entity exists to support those people through economies of scale.
Let's review some good examples of Enterprise 2.0
Still looking…
The truth is…
…enterprises don’t know what to do
What they see is
the “social” web
social is fun…
but it ain’t business
Business is people working
together to achieve a common goal
It’s time to look
inside
the enterprise
Most enterprises consist of
the “Corporation”Headquarters
Marketing LegalOperations
the “People”
Agents Franchisees
AssociatesSales People
Representatives
ServiceProviders
a “corporate” web presence looks something like this
Big Co
relationships with customers look more like this
a “corporate” web presence should look like this
Big Co
More websites exponentially
increases the
corporateonline
“footprint”
give your people
their own websites
let them…create
connect
build their business……build your
company
market themselvesshare
experimentsucceed
participate
The corporation benefits by…
providing tools to grow business
letting people express their individuality
sharing best-practices between people
getting the best innovation that people can offer
What happens when more people are allowed to participate?
Encyclopedia Britannica•Founded in 1768•122,264 articles
wikipedia.org•Founded in 2001•2,538,000+ articles
Comparison
The free online resource Wikipedia is about as accurate on science as the Encyclopedia Britannica, a study shows.
– BBC NEWS Thursday, 15 December 2005
What happens when websites extend beyond the enterprise?
A community is born.
People interacting and building your websites increases their “buy in” of the brand = increased ownership of product
Why don’t more enterprises do this?
FEAR!
-Loss of Control-Possible brand inconsistency-Flamers/Online Trolls
Unless…
A system is built that allows
•Approvals•Deletions (at a corporate level)•Consistent branding•Control of the platform for future application development
LoudClick Enterprise
A system to build websites together and achieve a common goal.
LoudClick Enterprise allows •Review and Approval of submissions•Deletions at a corporate level•Consistent branding•Control of the platform for future application development
For thousands of websites simultaneously
LoudClick Enterprise
Allows your enterprise to capitalize on the participation culture without losing control of your brand.
