NEW EUROPE MEETINGS INDUSTRY MAGAZINE 2017€¦ · SPECIAL ISSUE // INCENTIVE IDEAS BOOK 2016 // June 2016 NEW EUROPE MEETINGS INDUSTRY MAGAZINE 2017 A CONTENT MARKETING MACHINE THAT

www.kongres-magazine.eu

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NEW EUROPE MEETINGS INDUSTRY MAGAZINE 59ISSUE

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NEW EUROPE MEETINGS INDUSTRY MAGAZINE

CONVENTA CROSSOVER Conference will again look into the future of MICE and tourism marketing. It is the first event, dedicated to marketing in tourism and will focus on the areas of content, social, digital and experience marketing. Participants will have an amazing opportunity to hear about latest digital trends and successful stories in tourism and meet some of the best experts in the area of marketing and tourism. THE CONFERENCE IS INTENDED FOREvent organizers, providers of congress services, congress venues, all in the Alpe Adria region, who are closely related to working in marketing and tourism or are interested in working in this field. CREATIVE AND FRESH CONFERENCE FORMATThe “out of the box” conference will ensure a deepened personal engagement, a more authentic experience and live interaction with speaker by offering different programme formats.

28. - 29. avgust 2017

Hotel Lev, Ljubljana

www.crossover.si

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SPECIAL ISSUE // INCENTIVE IDEAS BOOK 2016 // June 2016NEW EUROPE MEETINGS INDUSTRY MAGAZINE

A CONTENT MARKETING MACHINE THAT TELLS IT LIKE IT IS!20

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VOLUME X, ISSUE 6 // September 2016NEW EUROPE MEETINGS INDUSTRY MAGAZINE

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Have you ever heard that storytelling is the most efficient communication mechanism for establishing relationships with consumers? We believe it is the best way to attract customers, to connect with them and start building a long term relationship. As the only specialists in B2B content marketing in the field of meetings industry in the region we know what we are talking about. For years we have been producing creative content that has aroused interest of our loyal audience.

FACTS

NEW EUROPE MEETINGS INDUSTRY MAGAZINE

We are proud to say that in 10 years we have published 51 magazines and 11

special editions with 1,490 contributions where each issue was read

by more than 53,000 people.

9,000 - 12,000montly unique visitors

150Kyearly pages views

7,900+followers on social networks

49,580+subscribers to KONGRES e-news

TELL YOUR STORY

Our strong partnership with International Meetings Review and Poslovni turizam help us reach an additional 330,000+ meeting professionals.

WE OFFER FAST SOLUTIONS TO TWO OF THE MOST COMMON PROBLEMS IN MARKETING

1. You have the right content but don’t have the right audience or a wide enough reach? With Kongres Magazine we guarantee your content will reach your target audience!How? Easy. With wide distribution and the ideal audience. Each story Kongres Magazine publishes is distributed at least three times and reaches:- Print magazines readers- Web portal readers & social media followers- Newsletters subscribers (weekly newsletters)

2. You don’t have the time or the skills to write a good story?No problem. The experienced Kongres Magazine writers will gladly do it for you!

PUBLISHED 6 TIMES PER YEAR

Kongres Magazine is far from being just a magazine. It is the only provider of integrated marketing communications, with which you can make effective dialogue with the meeting planners. Because we know what meetings industry players really need and how to ensure their long-term loyalty, we can make above-average, high-quality, relevant, independent, in-depth and interesting meetings industry stories. In 2017 they will be dedicated to you and your customers even more.

EDITORIAL CALENDAR 2017

2017 CONTENT FOCUS:

IMPERSONAL WAS REPLACED BY PERSONAL

We will not only talk, but we will also listen to you:About how are we, the event organizers capable to respond to the needs of modern congress participants. About what kind of experience participants expect from us. About how the brands and the event organization are linked by successful and well-known brands. About how to create a sensual, emotional and substance filled events. About how to develop a dialogue with participants in the virtual space. These are all topics that we will be focusing on, in addition to the standard sections in the magazine in 2017. And of course, stories spiced with a dose of creativity and with view outside the frames, which are our trademarks.

SPECIAL ISSUE 1 / January 2017

KONGRES SLOVENIAN EDITON The magazine intended for Slovenian event organizers with an emphasis of Slovenia on the way to the first congress league, presentation of special congress locations and best incentive ideas. The magazine will not be lacking interviews with major congress players and international examples of good practice. Space close: 16.12.2016Materials due: 23.12.2016Delivery: 09.01.2017Digital: Y LETNIK 11, ŠTEVILKA 1 // Januar 20

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18. – 19. januar 2017

Gospodarsko razstavišče v Ljubljani

www.conventa.si

>>> Več o dogodku si lahko preberete na strani 94.

www.visitljubljana.com/meetings

A cool capital

for great meetings

TL kongresni oglas 234x287 0613.indd 3

11. 07. 13 11:02

A Cool Capital

For Great Meetings

A4_A Cool Capital for Great Meetings.indd 1

12/11/14 14:33

www.meetinljubljana.com

SPECIAL ISSUE 2 / January 2017

CONVENTA 2017Special edition, published as a catalogue of Conventa together with extensive destination presentations, presentations of participating partners and exhibitors. In terms of content this is the most comprehensive overview of the meetings industry in the region of New Europe.Space close: 30.12.2016Materials due: 10.01.2017Delivery: 18. - 19.01.2017Digital: Y

MICEVOLUME XI, ISSUE

1 // J

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9th Conventa

WITH CONVENTA, YOUR COFFEE

CUP NEVER RUNS DRY

18 – 19 january 2017

years of SUCCESS

9

www.conventa.si

#conventaexperience

Serv

ed

eve

ry year at Convent

a!

At a time when campaigns are taken over by our buyers, apart from content marketing there are few tools available that enable communication through various channels.

20

17 M

ED

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AUTUMN ISSUE / September 2017

LIFE WITH BRANDS: EXPERIENCE MARKETING Experiential marketing offers the answers to the impersonal intrusive marketing that we were used to in the past. Key tools are events that create communication with customers where they want. The central topic of this issue will review non-traditional practices and events, guerrilla marketing and presentation of stories by congress participants.

Supplement: Best brand experience moments 2017Hotspot: Event star-ups 2017

Space close: 25.08.2017Materials due: 15.09.2017Delivery: 29.08.2017Digital: Only digital edition

WINTER ISSUE / November 2017

DRIVING FORCES: EFFICIENCY OF MEETINGSBetter communication between employees, personal learning, motivation, improvement of creativity, greater loyalty, better working atmosphere - these are all the objectives of events, which we must learn to properly measure and evaluate. To evaluate the effectiveness of events, setting measurable goals and choosing the appropriate method of measurements is very important. This are topics that we will fully focus on November issue.

Supplement: Hidden guest survey 2017Hotspot: What next - Kongres magazine forecast

Space close: 27.10.2017Materials due: 10.11.2017Delivery: 26.11.2017Digital: Y

SPRING ISSUE / March 2017

RETHINK MEETINGS: MEETING DESIGN IN 2017 Point of differentiation in the market today are mainly experiences and personal communication. Events are the key tool for this. In the spring issue, we will analyse the methods and techniques for encouraging creative potential at events. Emphasis will be placed on the activation of potentials that are hidden in the participants of your events. And potential is best encouraged exactly with the tools and techniques of meeting design.

Supplement: Kongres Incentive guide 2017Hotspot: Creative venue design and new infrastructure

Space close: 17.02.2017Materials due: 03.03.2017Delivery: 31.03.2017Digital: Y

SUMMER ISSUE / June 2017

DESTINATIONS ON THE RISE: MEETOLOGUE 2017 Since 2010, Kongres magazine has been publishing CONGRESS TRAVELOGUES, which were renamed MTLG - MEETOLOGUES. International meeting planners thus discover little-known European convention destinations. All existing travelogues of the NEW EUROPE will be issued in a special issue of Kongres magazine, which will be released prior to IMEX trade show. With high-quality editorial content, travelogues completely replace the tedious and irrelevant catalogues of meetings suppliers. Digital versions of MEETOLOGUES are currently the most read sections of the Kongres magazine.

Supplement: Meeting Star 2017Hotspot: Meetings Top 50

Space close: 26.05.2017Materials due: 16.06. 2017Delivery: 30.06.2017Digital: Only digital edition 4 5 6

31 2

KONGRES ON-LINE Description Example Price

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Advertorial Up to 1,200 words placed in one of the topics

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Meetologue 4 pages destination presentation (text + photo material)


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Monthly content https://www.facebook.com/kon-gres.magazinemagazine https://twitter.com/kongresmagazine

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KONGRES E-MAGAZINE SLOVENIA Price

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IA K

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Documents

NEW EUROPE MEETINGS INDUSTRY MAGAZINE 2017€¦ · SPECIAL ISSUE // INCENTIVE IDEAS BOOK 2016 // June 2016 NEW EUROPE MEETINGS INDUSTRY MAGAZINE 2017 A CONTENT MARKETING MACHINE THAT