.8-1-2011

Partner Marketing Programs

We are echogravity

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Kevin O’Brien Brian Jameson Soledad Di Paola Kelsey Collister

What we do exactly

THINK

•Product Strategy•Market Analysis•Competitive Analysis•SWOT•Pricing•Sales Funnel Analysis

CREATE

•Website Creation•Product Naming•Landing Pages•Taglines•Brochures•PowerPoint

MANAGE

•CRM/SFA Systems•Data•Email Campaigns•Social Media Marketing•SEO•Content Marketing

WRITE

•Blog•Case Studies•Web Content•Sales Support Collateral•Research Papers

GENERATE

•Targeted Lead Lists•Target Contact Data (Email Addresses)•Target Account Data•Analytics and Reports

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Collaboration on marketing programs is minimal between Vendor and Partners.

Execution of marketing activities falls on reseller or channel sales team.

Few repeatable marketing programs exist to drive leads for partners. Partners need to add leads to the top of their funnel.

Dedicated resources for partnership marketing are slim.

The Pains We Typically Hear

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Remove marketing responsibility from internal channel teams, while creating a division of labor and accountability for the echogravity marketing team.

Defined Inbound Marketing Strategy for reseller program along with target market profile, buyer personas, and pains documentation

Highly valuable content creation to address pains and brand penetration in the identified market.

Increased lead generation and inbound marketing (get found) for partner brands and Vendor.

Partner and client acquisition and diversification. Attention to the Vendor/partner brand- keeps it fresh and compelling. Make it easy for Vendor partners to participate in the programs. Increase client acquisition activities, total funnel value and

Vendor/partner revenue.

Objectives

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1. Create partner marketing strategies and execute marketing campaigns for reseller programs.

2. Provide menu of repeatable lead generation programs at various cost points. Make it easy for partners to participate.

3. Deliver standalone or continuous campaigns and lead generation for partners through content and outsourced marketing.

4. Complement the partner sales strategy as required.5. Continue with the development of the marketing

strategy and programs for partners.

echogravity will…

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Complete Ownership of any or all of the following:• Prospect data management• Offer/content creation• Communications of offer to the target market• Landing page(s) design + Lead Capture Process• Content distribution- blog/social/syndication• Brochure, slide deck, material creation and management for

sales support• Email marketing strategy and implementation• Campaign development, execution and lead generation process

and strategy• Social Media strategy and management

The Details

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Inbound Marketing Programs

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Marketing Program ActivityCustom List Creation (DM Name, Title, and Email) - Prospect contact data provided to Vendor/Partner. These are custom programs, not list purchase.Custom

Survey Administration-Question and Answer Creation, Survey Technology and Landing Page(s), Results collection and reporting

Email Campaigns-Setup and Management, Reporting on Bounces, Opens, Click-Thrus, and Opt-Outs

Small Content Creation (Landing Page and SEO Ready)-Competitive Comparison Sheets, Data Sheets and Worksheets, Case Studies, & Slide Decks

Large Content Creation (Landing Page and SEO Ready)-eBook, Position Papers, Research Reports, or Whitepapers

Social Media Management- Manage partner social accounts, distribution and communication of content via social channels.

PPC/Advertising- Setup and management of ad campaign, Copy/Offer creation, creative.

1. Talk to echogravity about the partnership programs available.

2. Design Programs that Benefit Partners and Your Company alike.

3. Pitch Campaign Offerings to Partners, either on your own or through echogravity.

4. Drive Leads to Partners to Sell Your Product/Service.5. Watch your Partner Programs become more

Successful.

Next Moves

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Contact: Kevin O’BrienEmail: kevin@echogravity.comPhone: 630.855.6900Web: www.echogravity.com

Reach Out and Get Started

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