Choosing the Right Partner for Online MarketingStraight Talk for Small Businesses

Checklist for Savvy Online Marketing Create a strong online brand presence Optimize your presence in search results Get your business onto mobile devices and get

seen by customers in buying mode Develop a social-media strategy to build brand

loyalty and referrals Align with a trusted local partner Manage your investment to achieve measureable

results

But when it comes to capturing more opportunity — especially in the online world — there’s sometimes a lot more to know. Websites. Facebook pages. Email marketing. Search engine marketing. Online promotions. Social media.

How can you smartly tap into these online marketing tools and avoid the false starts, missteps, and wasted dollars? The answer: partner with experts. But how do you sort through all the choices and claims to find the right partner for your business? Start with these tips.

When it comes to running your business, there’s no better expert than you.

Consumer expectations and behavior are changing.

Position your business to succeed with smart

online marketing.

CLEAR RESULTSWhen you’re investing in online marketing, you deserve more than vague answers or sporadic and half-baked reports. Pick a partner that can show you easy-to-understand, real-time results — without the excuses and confusing answers. In other words, don’t settle for anything less than complete transparency and accountability.

A COMPLETE SUITE OF SERVICESYou’ve got a business to run — you don’t have time to manage multiple vendors and programs. Work with a partner that can bring you all the online marketing services you need today — and might need tomorrow. From websites, search engine marketing and social media to reputation management and email marketing. Even PR and online video.

FLEXIBILITY AND AFFORDABILITYNo two businesses are alike — which is why you can’t settle for cookie-cutter online marketing. You need options to assemble the strategy that makes the most sense for your business. Choose — and pay for — only the services your business needs to grow. That gives you the most impact and return on investment.

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REASONABLE EXPECTATIONSYou didn’t build a successful business by falling for wild promises of easy money. You know it takes patience, perseverance, and old-fashioned work. But markets are evolving. Consumer expectations and behavior are changing. And online marketing can deliver important gains to your business. Work with a feet-on-the-ground partner who sets the right expectations — and meets those expectations with solid, measurable results that matter.

A STRONG LOCAL PRESENCETrust is the heart of any business relationship. You want a partner who knows your market, your neighborhood — a partner you can trust to provide responsive service from knowledgeable experts. Instead of some faceless out-of-town dot-com, work with people who have a strong Minnesota presence and who will be here tomorrow.

A STRATEGY THAT PUTS YOUR BUSINESS FIRSTMaybe you’ve tried the directories and do-it-yourself “biz builders” that put their brand first — and yours second. There’s a better way: Insist on a marketing strategy built around your brand and your online presence. Make sure your business is the centerpiece of your online marketing strategy.

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Six Things the Right Online Ma rketing Partner Delivers

of consumers search online for local products and services

97 %of consumers expect businesses to respond to online feedback from customers

81%of smartpho ne users looking for local info rmation take action within a day

88%

Your Trusted Local Partner for Smarter Online MarketingOnly Star Tribune Radius bundles all the services you need today — and might need tomorrow — into a single, seamless solution for small business.

Others

INDUSTRY-LEADING SERVICES

Website

Mobile website

Search engine optimization

Search engine marketing

YouTube advertising

Social media management

Facebook advertising

Reputation management

Constant Contact email marketing

Text (SMS) marketing

Custom video

Press releases

MARKET-LEADING VALUE

Google Premier Partner

Local, Minnesota-based support

Real-time performance tracking

Integrated “dashboard” access

Presence on StarTribune.com

Available from a single partner

Take the First StepStar Tribune is the largest and most-trusted source of digital news and information in Minnesota. Every day we reach more Minnesotans online than Amazon, eBay, ESPN, The New York Times — and every other local media brand.

Put the power of Star Tribune to work for your business. Partner with us and you’ll increase your online visibility and find more customers.

It’s easy to get started. Find out how you can get moving — quickly and affordably.

612-288-8200

Radius@StarTribune.comwww.StarTribune.com/Radius