Demand Metric - 2015 Partner Marketing Programs

Demand Metric Research Corp. Research Agenda & Calendar

2015 Prospectus

© 2006 - 2015 Demand Metric Research Corporation. All Rights Reserved.

ABOUT DEMAND METRIC Demand Metric is a global marketing research & advisory firm serving a membership community of over 55,000 senior marketers with primary research & benchmark reports, technology research & advice, consulting services, training, virtual summits, CMO forums, and a library of 500+ practical tools and templates. Demand Metric members leverage the following resources:

§  Research – 100+ How-To Guides, Benchmark Reports, Technology Studies and Infographics. §  Practical Tools – 500+ Analytical Tools, Assessments, Checklists, Business Cases, Evaluations, etc.

§  Training – DM University offers 40+ Training Courses and eWorkshops §  Community – 50,000+ member online community for networking, discussions, and advice.

§  Coaching – expert advice from our unbiased and experienced Coaches.

§  Midmarket CMO Forum – peer-to-peer executive ‘boardrooms’ with CMOs & solution providers.

§  Virtual Summits –1,000+ proactive sales & marketing professionals, experts & analysts to share new research.

About Us

Partial List of Over 1,000 Corporate Clients

Employees Annual Revenue

19% 21% 22%

19% 19% Under 1M,

16%

1M-10M, 18%

10M-100M, 26%

100M-1B, 16%

1B+, 23%

Member Demographics

1%

2%

5%

8%

31%

79%

85%

HR

Operations

IT

Finance

Sales

Marketing

General Management

Job Function

15% 20%

30%

37%

C-Suite Manager Director VP

Seniority Level

Our Sponsorship Partners

WE UNDERSTAND THE MANDATE FOR TECH MARKETING

Research + Content + Thought Leadership = Leads 1.   Primary Research – analyst firms have great research but its extremely

expensive to license. We produce and license primary research at a fraction of the cost, and make it modern with companion infographics.

2.   Content – ad agencies produce flashy content but it is also expensive and is more ‘art’ than practical for a senior marketing professional. We generate tools, templates, technology solution studies, reports and other practical resources.

3.   Thought Leadership – we provide a platform for you to deliver thought

leadership at our Analyst eWorkshops and Virtual Summits. We also produce vendor profiles with customer success case studies.

4.   Lead Generation – most analyst firms don’t provide any lead information to

sponsors. We do, and have 50,000+ marketing professionals in our community, and an email list of over 100,000+ senior marketers.

Why Demand Metric?

Primary Research &

Quality Content

Thought Leadership

Platform

Market Influence

Lead Generation Programs

The New Analyst Firm Paradigm


JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

CO

RE P

ROG

RAM

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Primary Research

&

Events

Big Data Benchmarks

Response Rates

Benchmarks

MPM Benchmarks

Demand Generation

Benchmarks

B2B Marketing

Data Benchmarks

Social Marketing

Benchmarks

Marketing Tech

Priorities

Sales Enablement Benchmarks

Precision Digital Media Benchmarks

Marketing Automation Benchmarks

2016 Predictions

Marketing Tech Virtual

Summit

MPM Webinar

Demand Generation

Virtual Summit

B2B Data Virtual Summit

Social Marketing

Virtual Summit

Midmarket CMO Forum

July 13-15 Orlando

Sales Enablement

Virtual Summit

Precision Digital Media

Virtual Summit

Marketing Automation

Virtual Summit

2016 Predictions

Virtual Summit

SPO

NSO

RSH

IPS Diamond (1) SOLD OUT

Options Available Platinum (4)

Gold (8)

CU

STO

M P

ROG

RAM

S

Custom Research SOLD OUT SOLD OUT SOLD OUT

Analyst Webinars SOLD OUT SOLD OUT SOLD OUT

Video Infographics SOLD OUT

Research Agenda

MIDMARKET CMO FORUM* – JULY 13-15 ORLANDO, FL

Meet 60+ CMOs, Analysts, & Tech Solution Providers

§  Present Directly to CMOs – sponsors can provide ‘boardroom’ style presentations to groups of 10-12 CMOs who are grouped based on their interests and needs. You can present a product demo, bring a customer to present a case study, or share recent findings from a research study.

§  Networking with Peers – online community, social events, meals and other opportunities to network with some of the top CMOs in mid market companies.

§  Book 1-on-1 Meetings – online booking system to set up private

meetings with forum delegates. Use this time to ‘sink’ relationships with key decision-makers.

Midmarket CMO Forum

*In partnership with Boardroom Events, LLC


VIRTUAL SUMMIT SERIES

Research-Driven, Interactive Educational Experiences

§  Keynotes & Speaking Opportunities– attendees will hear from Demand Metric executives, analysts, industry luminaries, technology experts and real-world customers.

§  20+ Demand Metric Resources – available to attendees to draw senior

executives such as benchmark reports, solution studies, vendor profiles, how-to guides, tools, templates, methodologies & infographics.

§  500-1,000 Participants – generate 500+ leads by sponsoring and

speaking at our virtual summits. Research shows that people who attend virtual events would not have attended a live event.

§  Sponsorship & Speaking Opportunities – get your message out into the market by sponsoring one of our virtual summits.

Virtual Summits

Private Viewing of Virtual Environment Available Upon Request


Time Session Virtual Event Sample Agenda

12:00pm ET Summit Opening Technology Expo Opens & Survey Poll to Win a Macbook Retina Opens

1:00-1:50pm ET Keynote & Research

Study Results (Diamond Sponsor)

Chief Analyst, Jerry Rackley & Diamond Sponsor (co-presentation of research study)

Track 1 Track 2

2:00-2:30pm ET Thought Leadership Presentations

(Platinum Sponsors)

Presentation 1 Presentation 2

Presentation 3 Presentation 4 2:30-3:00pm ET

3:00-3:30pm ET Vendor Demos (All Sponsors) Demo 1 Demo 2 Demo 3 Demo 4 Demo 5 Demo 6 Demo 7 Demo 8

3:30-4:00pm ET

“Big Idea” Talks

8 x 3 Mins Each

(Open Call for Speakers)

Talk 1 – Topic & Speaker TBD








4:00-4:30pm ET Wrap Up & Prize Draw CMO & Summit Host - John Follett

4:30-5:00pm ET Summit Closing Technology Expo Closes (on-demand sessions & content available)

Virtual Summits

SENIOR ANALYST SPEAKER WEBINARS

Attract Decision Makers with Senior Analyst Speakers

§  Draw an Audience – Demand Metric Analysts are in demand §  Expert Speakers – We have spoke at 100+ events §  Brand Image – Executive + Analyst = Enterprise Marketing §  MP4 Video Asset – leverage on-demand recording of webinar

§  Research Driven – insights from 20+ benchmarking studies §  Visual – professional slide decks with high end design

Analyst Webinars


BENCHMARK STUDY REPORTS

Primary Research and Analyst Insights = Credibility

§  Custom – collaborate with us on a custom market research study §  Primary Research – 300-700 research study participants §  Benchmarking – provide benchmarks to your industry

§  Quality Content – 30+ page reports to share findings

§  Insights – expert analysis from PhD’s with SPSS software

§  Charts & Graphs – 10-20 charts to visualize study results

Benchmark Reports


VIDEO INFOGRAPHICS

Research Data in a Convenient to Consume Format

§  Modern – compelling method for engaging audiences §  Primary Research – share insights from our benchmark reports §  Video Content – 90 second engaging video format

§  Shareable – easy to syndicate on YouTube and other channels

§  Charts & Graphs – 10-20 charts to visualize study results

Video Infographics


High Quality Analyst ‘White Paper’ to Educate Market

§  Research – 10-20 hours of research (executive/client interviews) §  Educational – provide clarity on complex technology or issues §  Depth – 5-20 pages of practical advice on the topic

§  Best Practices – insights from ‘world-class organizations”

§  Perspective – written by an unbiased third-party Analyst

§  Quality – highest standard for professional business writing

CUSTOM BEST PRACTICES REPORTS & HOW TO GUIDES

Best Practices Reports & How-To Guides


Demonstrate Unique Strengths & Customer Success

§  Case Study – highlight a customer success story §  Unbiased – analyst authored based on discussion with customer §  Insights – size, funding, leadership, growth rate, company vision §  Robust – 15-20 pages easy-to-read and visually pleasing reports §  Content for Marketing – third-party Analyst firm research

§  Production & Licensing – licensed for 1 year period

VENDOR PROFILES & CASE STUDIES

Vendor Profile & Case Study


Reports, Tool-Kits, RFPs, ROI/TCO Calculators, etc.

§  Trusted – we license large amounts of content to both the American Marketing Association (AMA) and Association of National Advertisers (ANA), and other technology vendors.

§  Options – co-brand, Demand Metric branded, full white label §  Packaging – bundled ‘Tool-Kits’ are great for engagement

§  Buyer Support – RFP, vendor evals, ROI/TCO, business cases §  Tech Solution Studies – positioning in relation to competitors

CONTENT LICENSING

Content Licensing


Contact Us for More Info: [email protected]
