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Partner Marketing Community Event Dec 10 th 2009

Partner Marketing Community Event

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Partner Marketing Community Event. Dec 10 th 2009. Agenda. Purpose of Today. We need your Input & Feedback. Enjoy. Chance to Win!. Quiz Ideas Questions. Chance to Win!. Quiz Ideas Questions Great Prizes. Richard Moore – ‘BMO Lead’. FY10 BMO Organisation. FY10 BMO Organisation. - PowerPoint PPT Presentation

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Page 1: Partner Marketing Community Event

Partner Marketing Community EventDec 10th 2009

Page 2: Partner Marketing Community Event

AgendaTime Topic Speaker9.0 -9.30 Arrival and Coffee 9.30 – 9.45 Welcome & BMO Overview Richard Moore9.45 -10.15 Partner Marketing Strategy

ObjectivesConor Wickham

10.15 -10.45 Customer Campaigns and Messaging Sinead O’GradaDeclan FallerPamela Foley

10.45 -11.00 Microsoft Partner Network Demonstration of available marketing asset

Conor WickhamDeclan Faller

11.00 -11.20 Coffee Break 11.20-12.00

Driving Marketing Peter Lawless

12.00 -13.15 Networking Lunch

Breakout rooms & groupsAll

13.15 – 13.45 Microsoft Partner Service Bureau Overview of Service Offering Introduction to Service Providers PR Opportunities – How we can support.

Shoshanna Hayden - Jigsaw/ Declan Faller

13.45 – 14.05 Search Engine Optimisation How to optimise your site Drive increased traffic and leads to your site

David QuadPrimary Positions

14.05 -14.25 Telemarketing – Planning for Successful campaigns How to achieve quality lead generation 5 key success factors in telemarketing

John Drury / Liam FoleyInteraction

14.30 -14.45 Marketing Campaign Reporting Process Conor Wickham

14.45 -14.50 Wrap Up & Close 15.00 Mulled Wine & Mince Pies

Page 3: Partner Marketing Community Event

Purpose of Today

04/19/2023

Page 4: Partner Marketing Community Event

04/19/2023

Page 5: Partner Marketing Community Event

We need your Input & Feedback

04/19/2023

Page 6: Partner Marketing Community Event

Enjoy

04/19/2023

Page 7: Partner Marketing Community Event

Chance to Win!

• Quiz• Ideas • Questions

Page 8: Partner Marketing Community Event

Chance to Win!

• Quiz• Ideas • Questions• Great Prizes

Page 9: Partner Marketing Community Event

Richard Moore – ‘BMO Lead’

04/19/2023

Page 10: Partner Marketing Community Event

Subsidiary BMO LeadRichard Moore

Depth Marketing Manager

Sinead O’Grada

Breadth Marketing Manager

Declan Faller

Unmanaged Marketing Manager

Pamela Foley

Partner Marketing Manager

Conor Wickham

Biz & Mkt Operations Lead

Saoirse Fahey

Mary ConnollyGA and Breadth

Karan FerreiraEvents, CE, Depth

Helen HennessyCRMG

TBHUnmanaged

Paul WeaferWeb

Marek VelitsAnalyst

PR & Citizenship Lead

Orla Hogan

Clive EvansCommunity Affairs

GMPaul Rellis

FY10 BMO Organisation

Page 11: Partner Marketing Community Event

Subsidiary BMO LeadRichard Moore

Subsidiary Business Group Lead - Server

Ronan Geraghty

Subsidiary Business Group Lead - IWRichard Moore

Subsidiary Business Group Lead - WCRonald Dockery

Liam CroninCSI Lead (PT)

GMPaul Rellis

FY10 BMO Organisation

Page 12: Partner Marketing Community Event

Small Biz• 1 – 25 PC‘s • 220k Businesses

Mid Market • 25 – 250 PC‘s• 8500 Businesses

Enterprise, PS, Corporate Account• >250 PC‘s• Ent / PS = 53, Corp / PS = 230

Solutions Partners34 Partners

Telemanaged Partners

300 Partners

Unmanaged Partners600 Partners

Customer & Partner Overlay

Distribution4 Partners

LARs7 Partners

Custom D

evelopers + ISV‘s300 Partners

Page 13: Partner Marketing Community Event

FY10 Sales Org Chart

Martin CullenSMS&P Director

Karl O’LearyPartner Sales Lead

Kieran McDonnellCorporate Sales /PS Lead

Mark McCroryDynamics Lead

Colin CassidyPartner Strategy & Programmes

Lead

SMB & D Lead (SMS&P Director)

Page 14: Partner Marketing Community Event

Solutions Partner Org Chart

Karl O’LearyPartner Sales Lead

John HusseySolutions Partner

Manager

Ronan O’HalloranSolutions Partner

Manager

Patrick HerlihyPartner Technical Manager

Wilbour Cradock Partner Technical Manager

John O’DohertyLAR Partner Manager

Carmel PuechLicense Specialist

Denis CondonIW SSP (UC, OCS, SPS)

Mark FitzsimmonsIW SSP

Phillip FitzpatrickIW SSP

Mark GibsonSecurity & Identity

Richard BevanCRM & ERP SSP

Barry MacMahonSQL SSP

Page 15: Partner Marketing Community Event

OEM + SMB&D Business

Kieran PenwillOEM Director

Henry JonesField Partner

Account Manager

James VizorField Partner

Account Manager

Martin ElliottField Partner

Account Manager

Colin Cassidy Partner Strategy & Programmes

Lead

Martin CullenSMB&D

Lead

Declan McGovernInternal Partner

Account Manager

Ciaran Keohane Distribution

Account Manager

Barbara O’SullivanInternal Partner

Account Manager

Ronan SlatteryMNA PAM

Dell, HP, Toshiba, Acer

Ryan OelofseInternal Partner

Account Manager

100

100

100

Page 16: Partner Marketing Community Event

Partner MarketingConor Wickham

Partner Marketing ManagerMicrosoft Ireland

Page 17: Partner Marketing Community Event

The Vision

• Microsoft Partners will be world class at reaching their target customers and communicating compelling value propositions

• Microsoft Partners will be supported with the best resources and marketing tools.

• Success– Sales Leads – Revenue($)

Page 18: Partner Marketing Community Event

TPM Strategy

MicrosoftTeam

• New resources allocated to support Partner Marketing• Align of Partner account managers and marketing teams

Marketing

Tools

• Build marketing materials and tools to support Partners• Define campaign messages and Microsoft solution VP

Execution Service

s

• Develop Marketing Execution engine to support Partners• Access to a full range of marketing services & resources

Communi-cation

• Regular communication & feedback mechanism• Build learning and capabilities of marketing community

Page 19: Partner Marketing Community Event

Partner Marketing

Microsoft Partners

Customers

Depth Customer Marketing (Sinead O’Grada)

(>250 PC’s)

Unmanaged Customer Marketing

(Pamela Foley)

Breadth Customer Marketing(Declan Faller)

(25-250 PC’s)

Partner Marketing Lead(Conor Wickham)

Page 20: Partner Marketing Community Event

Messaging By Customer Segment

Enterprise (>250 PC’s)

• Saving Customers Money• Targets CIOs, TDM• Strong TCO justification

• Connect Engine supports• Event Promotions, Event

Facilities, Speakers, Case Study Development, PR, LinkedIn

SMB (5-250PCs)

• Why Invest in IT? IT helps meet your business goals

• Productivity, Win customers• Targets Business Owners, IT

Mangers

Page 21: Partner Marketing Community Event

Partner Templates

Page 22: Partner Marketing Community Event

Advertising Campaign

• MS Ireland investing $1M+ in helping make your market for Microsoft solutions.

• Campaign launch start of November 2009– Across print in all major publications relevant to IT audience, e.g. B&F, Irish

Times innovation magazine, E-Thurs, ComputerScope, Irish Computer etc…– Across online with rich media ads designed to appeal to IT audience e.g.

Silicon Republic, Technet, MSN etc..

• Drive traffic to local website – opportunity for partners to publicise joint MS/Partner events/offers etc..

22

Page 23: Partner Marketing Community Event

Server Virtualization

Page 24: Partner Marketing Community Event

Partner Email Templates

Page 25: Partner Marketing Community Event

‘Because Its Everybody’s Business’ Global Ad Campaign Update

Advertising themes in Q2 (Oct-Dec 09)• Platform Layer

• Server Virtualization• Secure Messaging and Collaboration

• Product Layer• Windows Server 2008 R2• Microsoft Unified Communications

Advertising themes in Q3 (Jan-Mar 10)• Platform Layer

• Server Modernization• Business Intelligence

• Product Layer• Windows Server 2008 R2• Forefront• SQL Server

Page 26: Partner Marketing Community Event

Print Ads – monthly schedule26

MEDIA BIEB Market Execution

November December January

Print - Newspapers and Magazines w/o 2nd w/o 9th w/o 23rd w/o 30 w/o 7th w/o 14th w/o 11th w/o 18th w/o 25th

Sunday Business Post - Computers In Business Magazine

Server Virtual - CTA register for event tbd

Sunday Business Post - Tech Pages Money & Markets

Server Virtual - CTA speak to Expert

Messaging and Collab - CTA UC event tbd

Irish Independent - EThursday - Tech Pages

Server Virtual - CTA speak to Expert

Messaging and Collab - CTA UC event tbd tbd

Innovation Magazine - Irish Times Server Virtual - CTA register for event

Messaging and Collab - CTA Sign up consult tbd

Irish Times - IT page Friday Business Section

Server Virtual - CTA speak to Expert

Messaging and Collab - CTA UC event

Messaging and Collab - CTA Sign up consult

Messaging and Collab - CTA Sign up consult

Messaging and Collab - CTA Sign up consult tbd

Business and Finance

Server Virtual - CTA speak to Expert

Server Virtual - CTA speak to Expert tbd

Knowledge Ireland

Messaging and Collab - CTA Sign up consult

Computerscope -MonthlyServer Virtual - CTA register for event

Messaging and Collab - CTA Sign up consult tbd

Irish Computer -MonthlyServer Virtual - CTA register for event

Messaging and Collab - CTA Sign up consult tbd

Smart Company - MonthlyServer Virtual - CTA register for event

Page 27: Partner Marketing Community Event

Online Ads - schedule27

MEDIA BIEB Market Execution

November December January

w/o 9th w/o 16th w/o 23rd w/o 30 w/o 7th w/o 14th w/o 11th w/o 18th w/o 25th

Online

Irishtimes.com Win Svr 2008 R2 Banners

UC and Win Svr Banners

UC - Apprentice banners UC banners

UC and Win Svr Banners tbd tbd

Independent.ie Win Svr 2008 R2 Banners

UC and Win Svr Banners

UC - Apprentice banners UC banners

UC and Win Svr Banners tbd tbd

RTÉ.ieWin Svr 2008 R2 Banners

UC and Win Svr Banners

UC - Apprentice banners UC banners

UC and Win Svr Banners tbd tbd

Siliconrepublic.com Win Svr 2008 R2 Banners

UC and Win Svr Banners

UC - Apprentice banners UC banners

UC and Win Svr Banners tbd tbd

Techcentral.ie (Mediateam) Win Svr 2008 R2 Banners

UC and Win Svr Banners

UC - Apprentice banners UC banners

UC and Win Svr Banners tbd tbd

Etype IT NetworkWin Svr 2008 R2 Banners

UC and Win Svr Banners

UC and Win Svr Banners UC banners

UC and Win Svr Banners tbd tbd

IT Pro Network - Enn.ie Incisive, Netshelter

Win Svr 2008 R2 Banners

UC and Win Svr Banners

UC and Win Svr Banners UC banners

UC and Win Svr Banners tbd tbd

IDG NetworkWin Svr 2008 R2 Banners

UC and Win Svr Banners

UC and Win Svr Banners UC banners

UC and Win Svr Banners tbd tbd

Newstalk.ieWin Svr 2008 R2 Banners

UC and Win Svr Banners

UC and Win Svr Banners UC banners

UC and Win Svr Banners tbd tbd

CNET.com Win Svr 2008 R2 Banners

UC and Win Svr Banners

UC and Win Svr Banners UC banners

UC and Win Svr Banners tbd tbd

MSN.ieWin Svr 2008 R2 Banners

UC and Win Svr Banners

UC and Win Svr Banners UC banners

UC and Win Svr Banners tbd tbd

Theregister.co.uk Win Svr 2008 R2 Banners

UC and Win Svr Banners

UC and Win Svr Banners UC banners

UC and Win Svr Banners tbd tbd

Page 28: Partner Marketing Community Event

MPN Portal

• Marketing materials – e-mail templates, event

invites, web banners, keywords, call scripts, sales tools etc

• Customisable by Partner with logos, messaging, call to action.

• Digital Marketing Resources and tools Webinars, SEO

Page 29: Partner Marketing Community Event

Partner Marketing Challenges

• Need ideas on how to market my solutions• Marketing often reactive, follow up challenges• I don’t have the resources!• Need to use different external agencies• Varied return on marketing investment

Page 30: Partner Marketing Community Event

Partner Marketing Bureau

Bureau

Package 1Get Going

Package 2 Integrated Marketing

Package 3Web

Marketing

Package 4Drive to Events

Other Services

Benefits• Single point of contact• Access to full, integrated

range of marketing services• Campaign managed by

Project Manager• Knowledge of Microsoft –

time to market• Attractive pricing• Use MS Club funds

• Database • Video Production• Case Study creation• Consultancy• event management• SEO• Telemarketing

Page 31: Partner Marketing Community Event

Communication with You

Partner Marketing

Event

Marketing Webinars

Existing Channels

•Quarterly Event, in Microsoft•Update on campaigns, feedback•Special Features, speakers, Learning

•X 2 per Quarter and as needed• Focus on supporting implementing marketing• Specific campaigns, programs

•Partner Newsletter, monthly•MPN•Partner Community Event

Page 32: Partner Marketing Community Event

Our Expectations

Planning

• Marketing is part of your business plans

• Marketing plan templates provided

• Complete by end Oct.

Measurement

• Agree Key metrics• Process to monitor,

record and track effectiveness

• Reach, Frequency, Yield

• Review progress at PAM/TPAM meetings

Reporting

• Details on campaign metrics• # invites sent,

response to mail, event attendees etc

• Report Templates• Assess ROI

Success Measured by # Leads & Revenue Generated

Page 33: Partner Marketing Community Event

Next 60 Day Asks

• Start to Plan Marketing activities for Q1 (Jan-Mar)– Specific goals, measureable

• Identify opportunities to use Marketing Bureau– Contact: Shoshanna Hayden

• Make Marketing part of the Partner Business Plans and COS

• Use The Microsoft Resources– MPN Portal partner.microsoft.com– Use Microsoft facilities – Envisioning Centre, Rooms – People

Page 34: Partner Marketing Community Event

Useful Resources

Microsoft Partner Program

Worldwide Partner Marketing Center Home

Microsoft Partner Program Web pages

Digital Marketing content:

Webinar Services for Microsoft Partners

Social Marketing

Marketing in the Digital Age/Web Promotion

Webinar Series: Secrets to Generating Targeted Leads

Practical Search Engine Training Course

Recommended Reading : Online Marketing Guide Social Media Playbook Web Analytics: Making Sense of Website Metrics Social Marketing Analytics Guide (Web Metrics and

SEO White Paper)

Campaign Templates and Resources

All up campaign page

Specific Business Value Campaign AssetsUpgrade your DesktopVirtualization & ManagementOffice No Better TimeCommunications & CollaborationBusiness ServerSmall and Midsize Business Value CampaignEnvironmental Sustainability

The New Efficiency CampaignOverviewThe New Efficiency Launch Event-in-a-Box