Diversify Your Channels by Jeff Weidner

DIVERSIFY YOUR SOURCING CHANNELS TO MASSIVELY INCREASE HIGH QUALITY

CANDIDATE FLOWJeff Weidner

Global Director Sourcing Science

To us, business is personal

Jeff Weidner

Global Director Sourcing Science

Kenexa, an IBM Company

18 years in Staffing Industry.

Specialties Include: • Passive Candidate Sourcing and Screening.• Penetrating Passive Candidate Talent Pools.• Social Recruiting/Social Networking.• Competitive Target Company Mapping and Analysis.• Eating Dark Chocolate.

© 2012 Kenexa Corporation 33

THE TITLE

Diversify your sourcing channels to massively increase high quality

candidate flow.


Source for any job title, any industry for any company

anywhere in the world more successfully.


These tactics work and are guaranteed to drive more

highly qualified candidate traffic

• Easier• Cheaper• Faster


CLIENTS

http://www.google.com/imgres?imgurl=http://seeklogo.com/images/U/USS-logo-FC30372CC7-seeklogo.com.gif&imgrefurl=http://seeklogo.com/category.html?q=U&Page=8&Sort=Name-Desc&h=200&w=200&sz=3&tbnid=RHkOi_sLRR715M:&tbnh=104&tbnw=104&prev=/images?q=uss+logo&hl=en&usg=__GcoxDFiB8QTyahQIGH4zwAiAk-U=&sa=X&ei=mJISTIzZBYm8NuXdjOsL&ved=0CBsQ9QEwAQ


97%

Post, Search & Pray.

Engage Sourcing.

Deploy social media and recruitment marketing.

And this works…Most of the time.

But for how much longer…


PLAN AHEAD

When Post, Search and Pray fails.When none of the tools on your sourcing tool belt seem to work.When all the social media and recruitment marketing just isn’t getting to the hire.

You need a plan.


THE PLAN

• Evaluate performance to date• How many candidates?• What target companies are they from?• What job titles do they have?• Create a Talent Map.• Gather some market intelligence.


CONCEPTS

Differentiate

Alignment Format


What is everyone else doing?

DIFFERENTIATE

Find a way to do “IT” differently.

ScriptsSourcingMessagingJob postingsLanding pagesBanner adsPPC


DIFFERENTIATE

• Millions of Job Postings• Thousands and thousands of

recruiters and sourcers.All trying to grab the attention of a limited

number of available candidates.

APPLY NOW



DIFFERENTIATE

To make more hires• Faster• Cheaper • Easier

You must DIFFERENTIATE.


AlignmentThe results after 18 years of developing sourcing strategies?

• If your messaging is aligned to your sourcing strategy.• If your sourcing strategy is aligned to your sourcing tactics.• If your sourcing tactics are aligned to your teams abilities & capabilities.

You will make MORE hires.You will make BETTER hires.

FASTER!


AlignmentChallenge: Hire 300 Java and C++ Engineers from 10 different countries throughout Europe in 12 months.

Client Assets:Excellent Brand Recognition, Good Messaging, Good EVP.

The Strategy:Source 10,000 names in 12 months and engage using a variety of different media types and invite candidates to apply online.

The Tactics:Client identified 85,000 possible candidates on Linkedin and 15,000+ on job boards that they want us to source, email and invite them to a single online career event.

The Team: Seasoned recruiters with an average of 5 years experience. Fluent in 12 different languages including; English, French, German, Russian, Turkish, Bulgarian, Polish.


Alignment----------- ALIGNED-----------

Sourcing Tactics

Teams Abilities & Capabilities

----------- ALIGNED-----------

----------- ALIGNED-----------

Sourcing Strategy

Sourcing Tactics

Messaging Sourcing Strategy

Client Assets:Excellent Brand Recognition, Good Messaging, Good EVP.

The Strategy: Source 10,000 names in 12 monthsThe Tactics: 85,000 possible candidates on Linkedin and 15,000+ on job boards

The Team: 5 years experience. Fluent in 12 languages


FORMAT

Mostly Text based Job Descriptions


FORMAT

Proven to Increase Application Rates

Proven to Increase HIGH QUALITY Candidate Traffic


FORMAT

Websphere Process EngineersETL Architects

Java Software Engineers

Agricultural Equipment Manufacturing Engineers

Quality Assurance Engineers

Pharmaceutical Manufacturing Engineering

Chemical EngineersCustomer Service Reps

Inside/Outside Sales

Brand Ambassadors

Automotive Product Development Engineers

Oil and Gas Onshore/Offshore Rig Operators

Educational Enrollment Advisors


CLIENTS

http://www.google.com/imgres?imgurl=http://seeklogo.com/images/U/USS-logo-FC30372CC7-seeklogo.com.gif&imgrefurl=http://seeklogo.com/category.html?q=U&Page=8&Sort=Name-Desc&h=200&w=200&sz=3&tbnid=RHkOi_sLRR715M:&tbnh=104&tbnw=104&prev=/images?q=uss+logo&hl=en&usg=__GcoxDFiB8QTyahQIGH4zwAiAk-U=&sa=X&ei=mJISTIzZBYm8NuXdjOsL&ved=0CBsQ9QEwAQ


Play Ford Intro

http://bit.ly/SC13Ford

EXAMPLE


EPIC FAIL!!!

Sourcing Tactics

Teams Abilities & Capabilities----------- ALIGNED-----------


RESULTS

Over the past 2 years at Kenexa when we use video…

We made MORE hires, Faster & Cheaper.


EXPERIENCE & RESULTS

26% cost-per-hire reduction40% higher quality candidates25% faster time-to-fill

29% cost-per-hire reduction34% higher quality candidates17% faster time-to-fill

35% faster time-to-fill97% offer-acceptance rate50% increase in customer satisfaction

85% submittal acceptance rate90% offer acceptance rate87% hiring manager satisfaction rate

*Disclaimer these results were not only the result of the use of video. You still need a comprehensive Sourcing Strategy. Your results may vary.


EXCUSES


NO EXCUSES


THE BASICS

• A Slide Deck: PowerPoint or Keynote.

• Either a cheap headset ($40 or less)

or phone conferencing line to record.

(Webex or GoToMeeeting)

• Positive Attitude and a happy voice.

• Ability to speak intelligently about the minimum

skill sets required for the position


VIDEO

Why is video so good at driving HIGH QUALITY

candidate traffic?


WHY DOES IT WORK?

Electronic Engineer Career Webinarhttps://vimeo.com/39853256


WHY DOES IT WORK?


WHY DOES IT WORK?


WHY DOES IT WORK?


HOW THEY WORK


METRICS

• 1,082 invitees per event

• 736 (68%) response rate throughout the email invite sequence

• 235 (33%) Registration rate from those that responded to the email invite

• 148 (63%) Attendance rate from those that registered to attend the event

• 111 (75%) Application rate from those that attend

• 42 (37%) Quality rate of those that applied directly from the Career Webinar

• In addition we see approximately 144 (17%) applications on those that did not register or attend the event with approximately 22 (15%) quality rates.

BOTTOM LINE: Process will yield approximately 255 unique applications per event with 64 (25%) of the screened resumes considered quality candidates able to be submitted to the client and move forward in the recruitment process.


BENEFITS

• Highly engaging for candidates.

• Video is mobile.

• Get more information across in short 5-10 mins.

• Easy to create.

• Easy to track the metrics.

• Easy to promote and distribute


DIVERSIFY

DISTRIBUTE: There are hundreds of video distribution sites. Youtube, Vimeo, Viddler etc

CAPTURE: Before they can view your videos, capture their email address and get them to opt-in. This is the easiest way to build your talent community.

ENGAGE: They've watched the video now drive them to an apply page and engage them in meaningful conversation about your company’s career opportunity.


SUPPLEMENTAL INFORMATION

Download a copy of this presentation and additional information on how to incorporate video into your

Sourcing Strategy.

http://bitly.com/SourceCon2013

THEEND

Sample Videos

ETL Architect Career Openings

https://vimeo.com/55970516

virtual Manufacturing career


electronic engineer career webinar


Business

Diversify Your Channels by Jeff Weidner