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Presentation given at the 2010 Las Vegas Joint District Leadership Conference
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DEVELOPING ATABLE TOP SHOW FROM SCRATCH
GUIDELINE TO CREATE YOUR OWN AND LESSONS LEARNED
JUNE 11, 2010
Standards
Certification
Education & Training
Publishing
Conferences & Exhibits JOINT DLC – LAS VEGAS
TABLETOP
SHOW
SO…YOU WANT TO HOLD A
AND YOU DON’T HAVE A LOT OF MONEY?
BUT YOU DON’T KNOW WHERE TO BEGIN…
??? $$$
TABLETOP
SHOW
SO…YOU WANT TO HOLD A
AND YOU DON’T HAVE A LOT OF MONEY?
BUT YOU DON’T KNOW WHERE TO BEGIN…
??? $$$
WELL TAKE HEART, WELL TAKE HEART, IT IT CANCAN BE DONE BE DONE SUCCESSFULLY SUCCESSFULLY WITH A LITTLE WITH A LITTLE HARD WORK!HARD WORK!
WELL TAKE HEART, WELL TAKE HEART, IT IT CANCAN BE DONE BE DONE SUCCESSFULLY SUCCESSFULLY WITH A LITTLE WITH A LITTLE HARD WORK!HARD WORK!
TABLETOP
SHOW
WHY DO YOU EVEN WANT TO HOLD A SHOW?THEY ARE A LOT OF WORK, AND CAN TAKE A LOT OF
TIME!WHAT BENEFIT DO YOU EXPECT TO GAIN FROM A SHOW?
WHY?MONEY
NETWORKING
MEMBER TRAINING
NON-MEMBER TRAINING
GAIN NEW MEMBERS
REGIONAL EXPOSURE
VENDOR RELATIONS
SPONSOR RELATIONS
LETS START BY ASKING A FEW BASIC QUESTIONS
WHAT?
TABLETOP
SHOW
DO YOU HAVE A LOCATION IN MIND?IS THE FACILITY CONVENIENT TO GET TO?GOOD ATTENDANCE WILL DEPEND ON IT!
WHERE?THINGS TO CONSIDER:
SHOULD IT BE MORE CONVENIENTLY LOCATED FOR
EXHIBITORS OR FOR YOUR ATTENDEES?
IS THERE EASY ACCESS? CLOSE TO HIGHWAYS? MASS
TRANSIT? AIRPORT?
LETS START BY ASKING A FEW BASIC QUESTIONS
TABLETOP
SHOW
WHEN WILL YOU HOLD YOUR SHOW?DO YOU HAVE A DATE IN MIND? A TIME OF DAY?WILL YOUR SHOW BE ONE OR MULTIPLE DAYS?
WHEN?THINGS TO CONSIDER:
RESEARCH LOCAL AND REGIONAL SHOWS & EVENTS THAT MIGHT COMPETE FOR YOUR
ATTENDANCE ANDYOUR EXHIBITORS.
HOW LONG WILL IT REALISTICALLY TAKE TO PREP FOR YOUR
SHOW?
LETS START BY ASKING A FEW BASIC QUESTIONS
TABLETOP
SHOW
WHO WILL YOU TARGET FOR EXHIBITORS AND SPONSORS? WHO MIGHT YOU WANT TO PARTNER WITH?
WHO WILL YOU PROMOTE TO FOR ATTENDANCE?
WHO?THINGS TO CONSIDER:
PROMOTE YOUR SHOW EARLY AND OFTEN.
HAVE PROMOTIONAL MATERIALS PREPARED.
BE PROACTIVE WITH YOUR SPONSORSHIP
OPPORTUNITIES
PROMOTE USING MULTIPLE MEDIAS
LETS START BY ASKING A FEW BASIC QUESTIONS
TABLETOP
SHOW
HOW MUCH TIME WILL NEED TO BE COMMITTED?HOW MUCH MONEY WILL NEED TO BE COMMITTED?
HOW CAN YOU LEVERAGE RESOURCES?
HOW?THINGS TO CONSIDER:
COUNT THE COST BEFORE COMMITTING
BUDGET AND MANAGE THE MONEY TRAIL
BUILD YOUR TEAM
LEVERAGE RESOURCES, HUMAN, FINANCIAL, AND
ORGANIZATIONAL
LETS START BY ASKING A FEW BASIC QUESTIONS
TABLETOP
SHOW
PUT QUITE SIMPLY…
TABLETOP
SHOW
EXAMINE THE MOVINGPARTS OF A SHOW
TABLETOP
SHOW
FACILITY
FIREPERMIT
SHOWLAYOUT
SET-UPTEAR-DOWN
CONTRACT
INSURANCE
TABLETOP
SHOW
FACILITY
CONVENTIONSERVICES
CONTRACTOR
CONTRACT
PRINTING
ELECTRICAL
FINALLAYOUT
LAYOUTTAKEOFF
FIREPERMIT
SHOWLAYOUT
CONTRACT
INSURANCE
SET-UPTEAR-DOWN
CONTRACT
PRINTING
ELECTRICAL
FINALLAYOUT
LAYOUTTAKEOFF
TABLETOP
SHOW
FACILITY
CONVENTIONSERVICES
CONTRACTOR
TECHNICALTRAINING& OTHER
DIVERSIONSENTER-
TAINMENT TECHNICALTRAINING
TOPICS SPEAKERS
CO-LOCATEOPP’S
FIREPERMIT
SHOWLAYOUT
CONTRACT
INSURANCE
SET-UPTEAR-DOWN
CONTRACT
PRINTING
ELECTRICAL
FINALLAYOUT
LAYOUTTAKEOFF
ENTER-TAINMENT TECHNICAL
TRAININGTOPICS SPEAKERS
CO-LOCATEOPP’S
TABLETOP
SHOW
FACILITY
CONVENTIONSERVICES
CONTRACTOR
TECHNICALTRAINING& OTHER
DIVERSIONS
CATERER
CONTRACT
FOOD QUANTITY
SET-UP &DELIVERY
LIQUORPERMIT
FIREPERMIT
SHOWLAYOUT
CONTRACT
INSURANCE
SET-UPTEAR-DOWN
FIREPERMIT
SHOWLAYOUT
CONTRACT
CONTRACT
PRINTING
ELECTRICAL
FINALLAYOUT
LAYOUTTAKEOFF
ENTER-TAINMENT TECHNICAL
TRAININGTOPICS SPEAKERS
CO-LOCATEOPP’S
CONTRACT
FOOD QUANTITY
SET-UP &DELIVERY
LIQUORPERMIT
TABLETOP
SHOW
FACILITY
CONVENTIONSERVICES
CONTRACTOR
TECHNICALTRAINING& OTHER
DIVERSIONS
CATERER
EXHIBITORSAND
SPONSORS
SHOWPROMO
SALES
ONGOINGLIAISON
INSURANCE
SET-UPTEAR-DOWN
CONTRACT
PRINTING
ELECTRICAL
FINALLAYOUT
LAYOUTTAKEOFF
ENTER-TAINMENT TECHNICAL
TRAININGTOPICS SPEAKERS
CO-LOCATEOPP’S
CONTRACT
FOOD QUANTITY
SET-UP &DELIVERY
LIQUORPERMIT
SHOWPROMO
SALES
ONGOINGLIAISON
TABLETOP
SHOW
FACILITY
CONVENTIONSERVICES
CONTRACTOR
TECHNICALTRAINING& OTHER
DIVERSIONS
CATERER
EXHIBITORSAND
SPONSORSFIRE
PERMIT
SHOWLAYOUT
SET-UPTEAR-DOWN
CONTRACT
INSURANCE
CONTRACT
PRINTING
ELECTRICAL
FINALLAYOUT
LAYOUTTAKEOFF
ENTER-TAINMENT TECHNICAL
TRAININGTOPICS SPEAKERS
CO-LOCATEOPP’S
CONTRACT
FOOD QUANTITY
SET-UP &DELIVERY
LIQUORPERMIT
SHOWPROMO
SALES
ONGOINGLIAISON
TABLETOP
SHOW
FACILITY
CONVENTIONSERVICES
CONTRACTOR
TECHNICALTRAINING& OTHER
DIVERSIONS
CATERER
EXHIBITORSAND
SPONSORSFIRE
PERMIT
SHOWLAYOUT
SET-UPTEAR-DOWN
CONTRACT
INSURANCE
A SMOOTH
A SMOOTH
RUNNING
RUNNING
MACHINE!
MACHINE!