The Creative Philosophy

@ThomBartley

I encourage you to tweet. There are a lot of people out there who aren’t lucky or rich enough to be here

looking in. !

Twitter opens up the conversation. !

Agree with me. Disagree with me.

Spread your opinions. Engage and debate.

Use your voice! @ThomBartley

#NHCSummit13

I work here

Communications and Marketing Director for TEDxBrum

Photographer

Musician

Yoyoer

What am I going to yap on about? !

• What creativity is. • Where creativity can be found. • How creativity can come out of the simplest components. • The future of creativity in housing. • The cost of creativity. • How communication is key to the creative organisation. • Practical and easy steps you can take as an organisation to

encourage and enable creativity.

Text

creativity ˌkriːeɪˈtɪvɪti/ noun !

1.1.the use of imagination or original ideas to create something; inventiveness.

Theres a difference between a creative person and a person with good ideas. To be creative you need to have good ideas and you actually have to

go out and bring them to life.

What or who do you

think of when you

think about creativity?

Picasso

Mozart

George Orwell

Design Teams

What about this guy?

Hans RoslingMedical Doctor, Statistician and Professor of International Health

The Blues - 3 Simple Components 100 years of innovation.

What is this?

Invented in

Ancient Greece

What does a yo-yo do?

70% Construction off siteMold, fire and termite proof

20% reduced cost in comparison to traditional building materials.

Wikihouse

Architecture and construction is being simplified and democratisedHow long before customers start designing their own expectations?

An 8 year old can already do it!

People are becoming used to having a say in the content they consume.

Listening to customers and harnessing the power of crowd creativity is the key to surviving in the new customer led economy.

Bespoke will become the default customer mentality.

How to unlock creativity.

If you make social media usage complicated then people will either

abandon using it or use it ineffectively.

It needs to be simple! !

If you wouldn’t say it out loud in the cafeteria don’t say it on social media.

If there are too many rules, too many ways to mess up colleagues won’t take the risk of

getting involved.

It needs to be fun!

Nobody has fun tweeting out a corporate message.

!

Give your people freedom to use social media how

they see fit. !

They’ll become brand ambassadors.

Don’t treat your employees like children.

It’s all about trust!

Open Collaboration breaks down walls.

Remove the taboo of failure. Learn to accept it as a normal part of the business process.

If you’re not failing you’re not taking enough risk.

Fail fast. Fail cheap.

Creativity is cheap!

BromBox was a site that allowed customers to submit feedback in whatever way they wanted to.

We made a promise to our customers that whatever they sent us we would publish. No matter how negative it was.

The site was created in around a day by me with only minimal support on the branding by our communications team.

The site was promoted using our social media channels and by pushing out the message to our in the field colleagues who encouraged customers to

get involved.

The site was open for only two weeks.

Production cost of the 2011 Customer Annual Review.

Approx £50,000.

Production cost of BromBox.

£48

There is a difference between being creative and having ideas. Create an environment

that supports bringing ideas to life.

Creativity can be found everywhere. Source creative talent from all over the organisation.

Evaluate why you do what you do? Is it truly the best and most efficient method or are you doing it that way because thats the way it’s always been done?

Do not get complacent. Our bricks and mortar industry will change like everything else will change. Adaptability, speed and and willingness to change

will be key to remaining relevant.

Use social media to open up communication. Communication is the key to creativity.

Treat your employees like sensible grown up adults. They aren’t idiots, trust them and they’ll deliver results.

If you remove procedural barriers and allow people to prototype and fail quickly and without restriction creativity is cheap. You don’t need a

project management plan for everything!