MANAGE WHAT MATTERS ACROSS THE ENTERPRISE

GLOBALPARK January 2011

AGENDA

1.  What We Do

2.  How We‘re Different

3.  Our Products & Services

4.  Summary

GLOBALPARK HELPS AGENCIES & END-CLIENTS GAIN INSIGHTS TO MANAGE WHAT MATTERS

MARKETING RESEARCH

PUBLIC RELATIONS

HUMAN RESOURCES

GLOBALPARK: WHAT WE DO

Gain insights from the people that matter most:

"   Consumers "   Employees "   Partners "   …more!

ONLINE SOFTWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT

GLOBALPARK: WHAT WE DO

Engage •  Build a feedback platform •  Panel and/or community

Listen •  Analyze responses to questions, surveys (quantitative) •  Observe self-led discussions, actions (qualitative)

Act •  1:1, for more effective individual interactions •  1:many, improved product/service/strategy

ONLINE SOFTWARE TO ENGAGE, LISTEN TO & ACT ON {CUSTOMER} FEEDBACK

GLOBALPARK: WHAT WE DO ONLINE SOFTWARE FOR ON-DEMAND INSIGHTS THAT DRIVE GROWTH

"   Product Innovation "   Customer Engagement, Loyalty "   Ad / Campaign Effectiveness "   Marketing Word-of-Mouth Reach

INNOVATION

LOYALTY

REVENUE

REACH

GLOBALPARK: CUSTOMER EXAMPLE FOR PEARSON EDUCATION, SAVVY TEACHERS MATTER

PEARSON EDUCATION / EDEXCEL "   Teacher Community (5,500) "   Product Feedback "   Curriculum Development Insight

INNOVATION

LOYALTY

REVENUE

REACH

GLOBALPARK: CUSTOMER EXAMPLE FOR NINTENDO, LOYAL GAMERS MATTER

NINTENDO "   Gamer Community (3 million) "   Integrated with website, CRM "   Track customer attitude, behavior "   Capture product, campaign

feedback

INNOVATION

LOYALTY

REVENUE

REACH

GLOBALPARK: CUSTOMER EXAMPLE FOR ESPRIT, SHOPPERS MATTER

ESPRIT "   Customer Panel (1.5 million) "   Voice of the Customer "   Product / Campaign Testing "   On-demand lever to spike sales via

coupon incentive system

INNOVATION

LOYALTY

REVENUE

REACH

GLOBALPARK: CUSTOMER EXAMPLE FOR GENERAL MILLS, BRAND ADVOCATES MATTER

GENERAL MILLS " Pssst… (170,000 Consumers) " MyBlogSpark (2500 Bloggers) "   Online, offline campaign mix "   Enable sharing through

existing social/online networks

INNOVATION

LOYALTY

REVENUE

REACH

AGENDA

1.  What We Do

2.  How We‘re Different

3.  Our Products & Services

4.  Summary

GLOBALPARK: PROVEN PIONEERS

"   Founded in 1999 by research scientists Then: "   Online panel pioneers with

35,000 Daimler customers Now: "   Community, Mobile,

Surveytainment… Always: "   Core focus on Quality

ONLINE RESEARCH PIONEERS, CONTINUING TO PAVE THE WAY

GLOBALPARK: A RELIABLE PARTNER

"   Deloitte “Fast 50” company since 2007 "   422% organic growth in 5 years

"   Diverse customer-base "   B2B "   B2C "   Government "   Academia

"   Seeding next-generation researchers " Unipark

STABLE COMPANY WITH HIGH GROWTH & LONG TERM PLANS

GLOBALPARK: OPEN APPROACH TO MARKET PLUG-IN TO THIRD-PARTY TECHNOLOGIES, RESEARCH ASSETS

Research Agencies

GLOBALPARK

platform

MR

PR

HR

Technology Vendors

AGENDA

1.  What We Do

2.  How We‘re Different

3.  Our Products & Services

4.  Summary

GLOBALPARK’S ENTERPRISE FEEDBACK SUITE

ONLINE SOFWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT

GLOBALPARK’S ENTERPRISE FEEDBACK SUITE

"   EFFICIENT "   Over 10 years on online panel product development "   Automation of routine tasks "   Integration with existing assets

"   EASY TO USE "   Up and running in 2 days; Expert in 2 weeks "   Visual guides to questionnaire design "   Baked-in methodology & quality assurance

"   ENGAGING "   Mobile integration (SMS, mobile web) " Surveytainment "   Open API

ONLINE SOFWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT

EFS: MAKING LIFE EASIER FOR MANAGERS, RESEARCHERS & ADMINISTRATORS ALIKE

BUSINESS MANAGER

KPI Dashboard High efficiency

RESEARCHER

Quant & Qual On-demand

sample Surveytainment

GUI wizards

ANALYST

Data Exploring Tagging

Highlighting

COMMUNITY MANAGER

Dynamic content management Automated

communications Moderating

GLOBALPARK SERVICES

"   We offer training & consulting to maximize value "   Globalpark is not a research agency: we do not design or interpret studies,

we offer services for everything in-between

MANAGED SERVICE, CONSULTING AND TRAINING

DESIGN RESEARCH

INTERPRET RESULTS

BUILD PANEL, COMMUNITY

MANAGE INCENTIVES,

COMMUNICATIONS

PROGRAM SURVEYS, CUSTOM WIDGETS

CREATE TABLES & CHARTS

AGENDA

1.  What We Do

2.  How We‘re Different

3.  Our Products

4.  Summary

"   Your best partner to engage {customers, employees, partners} and capture actionable insights that drive business improvement

GLOBALPARK HELPS AGENCIES & END-CLIENTS GAIN INSIGHTS TO MANAGE WHAT MATTERS

INNOVATION

LOYALTY

REVENUE

REACH

info@globalpark.com www.globalpark.com Twitter/Globalpark_News

CONTACT

Globalpark AG Kalscheurener Str. 19a 50354 Huerth Germany (Headquarters) Tel.: +49 2233 7933 6

Globalpark Inc. 299 Broadway, 19th Floor New York, NY 10007 United States of America Tel.: +1 888 299 9422

Globalpark UK Ltd. 5 Archie Street London SE1 3JT Great Britain Tel.: +44 207 403 3900

LOCATIONS

Globalpark Oesterreich GmbH Wassergasse 25 1030 Vienna Austria Tel.: +43 1715 0289 11

ABOUT US Globalpark provides panel, community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behavior of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach. Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo, SonyBMG, TNS, Warner Music and Wrigley. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria.

© 2010 – Globalpark AG, Globalpark UK Ltd., Globalpark USA, Globalpark Oesterreich GmbH The information contained in this publication is the property of Globalpark AG and its subsidiaries. Passing on and reproduction of this publication or any parts of it is only permitted with the express written approval of Globalpark AG or its subsidiaries. This publication is issued without any guarantee whatsoever. Information contained herein can be changed without prior notification. In addition Globalpark accepts no guarantee as to the exactness or completeness of the information, text, graphics, links and other items in this publication. This publication is a preliminary version, which is not subject to any valid licence agreement or other agreements with Globalpark. The software products offered by Globalpark AG, its subsidiaries and/or its distributors may contain software components of other software manufacturers. All products may show country-specific differences. Globalpark, Enterprise Feedback Suite, EFS, EFS Survey, EFS Panel, EFS Employee and EFS Leadership, other Globalpark products and services mentioned in the text and their corresponding logos are trademarks and can be registered trademarks of Globalpark AG and/or its subsidiaries in Germany and other countries worldwide. All other names of products and services are trademarks of their respective companies.