Mobile Research Conference 2010 Globalpark Panel

ONLINE PANEL RESEARCH GOES MOBILE:GOES MOBILE:

A FIRST LOOK

SVEN SCHERRERSVEN SCHERRERMRC 2010 // London (UK) // March 8, 2010.

2AGENDAOnline panel research goes mobile: A first look

1. Panel – A quick intro

2. Why mobile panel?

3. A first look

4. Q & A

PANEL – A QUICK INTRO

„Panel“ - a group of individuals that are interviewed at regular time intervals„Panel a group of individuals that are interviewed at regular time intervals.

Classic panel study

Online (Access) Panel

Online customer PanelOnline customer Panel

PANEL – A QUICK INTRO IIPanelmanagement Data & Quality

checks

Communication

Panelwebsite

Recruiting SamplingRecruiting

Incentives Surveys




3. A first look

4. Q & A

MOBILE PANEL – GOOD REASONS

Changing marketsChanging markets.Technology is ready.Reach all your audiences.Instantaneous feedback.In-the-moment feedback.New avenues for event evaluation customer satisfaction surveys and adNew avenues for event evaluation, customer satisfaction surveys and ad testing.New data sources.




3. A first look

4. Q & A

MOBILE PANEL 8

WELCOME

MOBILE PANEL 9

HOMEPAGE

MOBILE PANEL 10

REGISTRATION FORM

MOBILE PANEL 11

HOMEPAGE

MOBILE PANEL 12

ABOUT US

MOBILE PANEL 13

HOMEPAGE

MOBILE PANEL 14

PRIVACY POLICY

MOBILE PANEL 15

HOMEPAGE

MOBILE PANEL 16

LOGIN FORM

MOBILE PANEL 17

PERSONAL VIEW

MOBILE PANEL 18

MY SURVEYS

MOBILE PANEL 19

SURVEY VIEW: STARTPAGE

MOBILE PANEL 20

SURVEY VIEW: SINGLE RESPONSE QUESTION TYPE

MOBILE PANEL 21

SURVEY VIEW: MULTI RESPONSE QUESTION TYPE

MOBILE PANEL 22

SURVEY VIEW: SINGLE RESPONSE QUESTION TYPE

MOBILE PANEL 23

SURVEY VIEW: DROP-DOWN QUESTION TYPE

MOBILE PANEL 24

SURVEY VIEW: ENDING PAGE

MOBILE PANEL 25

PERSONAL VIEW

MOBILE PANEL 26

MY INCENTIVES

MOBILE PANEL 27

MY INCENTIVES

MOBILE PANEL 28

MY INCENTIVES

MOBILE PANEL 29

PERSONAL VIEW

MOBILE PANEL 30

HOMEPAGE




3. A first look

4. Q & A

QUESTIONS ?QUESTIONS ?

THANK YOUfor your attention!

[email protected]

ABOUT US Globalpark provides panel, community and survey software that enables organizations to manage what matters across the enterprise By capturing feedback and tracking behavior of customerswhat matters across the enterprise. By capturing feedback and tracking behavior of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo, SonyBMG TNS Warner Music and Wrigley Globalpark is staffed by renowned research pioneers

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