In What Way Does Your

Media Product

Use, Develop or Challenge

Forms and Conventions of

Real Media Products?

Evaluation

Lauren Kilvington

Digipak This is our final digipak design.

Dark to light gradient effect to make the inside of the

digipak more interesting and contrasting.

Inside of the digipak

Digipak

This is where the CD for the digipak is going, the CD will have the exactly

the same logo on it so it fits into the case perfectly with the outside inline with

the CD. This is the logo we have created for the band’s image.

Outside of the digipak

These are

drawings of

intimidating

animals which are

part of the house

style of the project.

They represent the

music genre and

contrast with the

colours scheme to

represent the

band’s individuality.

These are cartoon

drawn animals.

These represent

the contrast with

the other drawings

on the other side to

show the band’s

personality in their

music and to show

more individuality

within the designs.

Rock music bands

usually have

merchandise with

cartoon animals

and scenes in

them.

Faded dark corners, which is part of the house style

with the gradient effect we have used. The different

shades of blue look like the deep ocean, as if it is the

obis of the ocean. This creates the sense of the

unknown and makes the band seem mysterious and

alluring

We used the

gradient tool on

the front cover

to make it look

more

interesting. We

chose the blue

colour scheme

because blue

represents

different things

which reflects

the band’s

music and

individual

personalities.

The silhouetted

This is the summer triangle logo with the triangle paradox. It represents

infinity and is a well known illusion. We made the triangle grey to make it go

with colour scheme and stand out from the background on the front cover. We have chosen this

typography because it suits

the music genre and the

personality of the music.

This typography is part of the

genre and music style. It

shows a sense of mystery with

the faded parts of the writing

and makes it look more

interesting.We chose

different shades

of blue and grey

to write the

tracks on the

album. This

makes them

stand out and

match the colour

scheme of the

whole project.

Light to dark gradient effect to

keep a house style within the

digipak and poster. This makes

the poster and all the products

more interesting and less plain

and simple giving it a darker

edge. The idea behind the lighter

and darker sides of the house

style was to reflect the bands

image that people perceive these

types of bands as and what they

are really like.

Stereotypically, people assume

bands who play rock music are

dark and intimidating which shows

in the darker side, but it also

shows that the band has a lighter

side to their music.

Release date, band name, album

name. This typography matches the

digipak cover typography making

the style more memorable for the

audience. The typography style

suits the music genre and the album

because it gives it a sense of

mystery with the dark patches in the

writing. ‘Splatter’ effect to suit the music

and catch the audience’s eye to

the information. This also

reflects the stereotypical

‘darkness’ of this type of music

that so many people think are

about. As well as this, it also

gives the album and the band a

sense of mystery because of

the shadowed typography.

Poste

r

Digipak front cover matching

the main house style and colour

scheme. There is a black

border around the digipak

design so it stands out more

from the rest of the background

and shows it is the what the

poster is selling.

Intimidating images of animals

with their opacity turned down

in the background. This makes

sure they don’t distract the

audience from the important

information and makes it stand

out more. The animals suit the

music genre and the contrast

with the colour scheme making

them stand out more.

This is the logo we have created for the band’s image. The colours and

typography stands out from the rest of the poster which makes it more

memorable for the audience. The colours and typography of the logo reflect the

band with a fun a quirky personality. This is what most rock bands are really like

behind the ‘dark’ music. Therefore this brings out the lighter side of their

personalities and music.

Record label logo in the left hand corner and not

faded to stand out but also so it is out of the way

from the main information.

The noise effect on the

background gives the poster a bit

of texture and makes it look more

interesting with the gradient colour

scheme. It may not be noticed as

much as everything else, but it’s

the subtle things that make a bug

difference in advertising.

Music Video This is our final music video design.

We have used the band’s

logo at the start of the

video to dedicate it to the

real band.

We have shown an image of a guitar to

show the surroundings of the character’s

room and to set the scene. A electric guitar

in the video represents the music genre and

shows that the character in the room is

interested in this genre of music because of

the guitar.

We have included a character longboarding

through the town. Longboarding is part of

this kind of genre of music. It is a

stereotyped as a rebellious act, skating

through town with jeans and a hoody. This

represents the stereotypical character who

listens to this type of music. We wanted to

challenge the conventions of this music

genre and show that this is a passive

character rather than the stereotypical

‘skater boy’.

This scene is a gathering of friends around a

fire, which is something some music videos

do, have a party or gathering with friends to show

them having fun.

The costumes the actors wear are

mostly band t-shirts, hoodies and

beany hats. These are conventional

outfits that teenagers and

characters in rock music videos

would wear because it suits the

genre of music and relates to the

audience of the video.

Overall we have kept a few conventional ideas

that are in most rock music videos and tried to

relate to our audience as much as possible with

the genre and stereotypes. We also challenged

some ideas in the video such as the non-

rebellious skater and the teenagers in hoodies

having fun instead of causing trouble as they

are known for in some perspectives.