Conventions Of Album Covers

Emily Challinor

DIGIPAK CD PACKAGEWhat is a digipak?

They typically consists of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or a DVD attached to the inside.

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CD COVER CONVENTIONS:Main Focus:

Genre

Lettering/ Font Style and Sizes

Image

Stars/ Icons

Representation

Audience

GENRE- As well as considering the genre of music that the CD belongs to, you must also consider the generic conventions of the CD itself, what goes on a typical CD cover? Also think about the text and how people will see it on the shelf.

LETTERING/ FONTS- how does the lettering fit with the genre of music or design? For instance, some punk bands have very basic handwritten type styles to fit with their ‘basic’ or anarchic image.

IMAGE- what picture is on the cover? Is it a design or artwork? Is it a photograph of the artist? Think about MES (mise en scene) to see how the scene is set. This also includes colours, props, lighting, make-up and clothing.

STARS/ ICONS- is the image of the artist one you’d expect to see? For instance, a star like Beyoncé always has an image constructed on a glamour shoot appeal and whilst a punk band like Green Day tend to focus more on social issues.

REPRESENTATION- look at how bands and artists and the genre are represented and how the audience will react to that. For example, hip-hop stars have been criticised for portraying guns, cars and ‘gangsta’ images (stereotypes).

AUDIENCE- who exactly will buy this CD? Be specific. Why will someone buy a CD? Is it because they went escapism and pleasure, or to gain a sense of their own identity or feeling of belinging? Or are they buying it because they have been influenced by someone.

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Artists full name

Album name

Parental advisory sticker

Use of colour

The image is the largest , most eye-catching part. The star is the unique selling point and one of the reason fans will buy this CD.

Use of colour black boarder- gives clues to type of music genre.

The producers details in small print as this isn’t so important to the fans

Same image as the front of the album but the face is split suggests the artist may be opening up.

Track names, amount of tracks on the album, and running order of tracks – the text is fitted in between the two half's of the faces, could suggests the songs fits with the artist. The colour of the text is black and the last 5 tracks are red theses are addiction/ bonus tracks.

Barco

deThe spine has the name of the

album and the artists name – practical reason for when its on the shelf.

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Artists full name Album name

The image is the largest , most eye-catching part. The star is the unique selling point and one of the reason fans will buy this CD.

Use of colour – black and white image with bright red lick stick which gives it an edge.

Track names, and running order of tracks and which tracks are on each album – the text is right a lined and the big image is fitted in between the text.

The producers details in small print as this isn’t so important to the fans

Privacy Warning! – copyright protected and the law against is it stated

The image is the same as the front but placed on a motorbike which also gives its an edgy feel.

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Artists name – not full name the fan will recognise the name and image.

Album name

The image is the largest , most eye-catching part. The star is the unique selling point and one of the reason fans will buy this CD.

Use of colour – Pale colours and used and the gilet she is wearing is black which stands out next to the pale background.

Artists name – not full name the fan will recognise the name and image.

The image is the largest , most eye-catching part. The star is the unique selling point and one of the reason fans will buy this CD. Showing the back of the star represents the back of the album.

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The producers details in small print as this isn’t so important to the fans

Track names, and running order of tracks and number of each track– the text is written on the wall of the photo and it written next to each other horizontally, making use of the image used.

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No artists name – fans will recognise the image

Album name

The image is the largest , most eye-catching part. The star is the unique selling point and one of the reason fans will buy this CD.

Use of colour – Natural colours used, bright red lip sticks to match her bright colour hair, the same colour also the dark black eye lashes stand out on the image – eyes are shut fans still would straight away recognise the image.

Different image to the front of the album, star sat on a stool looking direct at the camera, soft calm coloured curtains behind could suggests privacy and reflection.

States where the album is made and about the recordings

The producers details in small print as this isn’t so important to the fans

Barcode

Track names, amount of tracks on the album, and running order of tracks – the text is placed over the middle of the curtain and is centred text.

The spine has the name of the album and the artists name – practical reason for when its on the shelf.

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MAGAZINE ADVERTISEMENT FOR DIGIPAKDesign and produce a magazine advertisement, promoting your digipak.

It will need to:

- Apply to the right audience

- Catch peoples attention

- Be eye catching

The genre will need to be same through out both items the digipak and magazine advertisment

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FINAL PROJECT

- MUSIC VIDEO

Christina Perri – Jar of Hearts

4:32 Minutes

 

Album – Lovestrong

by Christina Perri

Excising Album Cover