Paid Owned Earned Media: what does that mean for a media company? Clo Willaerts @SanomaBE #mediaparade 30 May 2013

Hello, my name is Clo

I work here at Sanoma

A media company

Dual business model

The Stacks (Bruce Sterling)

Paid - service

d2c: Magstore app

Owned - service

Earned – service ?

Earned – d2c ?

Cf. Robb’s Law for web hosting

Model: The conversity model

Objective: consumer intimacy

Objective: branding/presence

Model: Hub & spokes

Objective: traffic to the site

Creating cheat sheets and playbooks

Center of Excellence

Learnings

1.  Kill channel thinking. It’s about attention and trust.

2.  Use a hub and spokes model. Site = most important digital asset.

3.  Insource and train. Social is becoming part of a lot of people’s day to day jobs.

4.  Find a way to exchange best practices. (and f***-ups).

Thank you very much!

http://www.conversity.be/blog http://www.slideshare.net/bnox