Why you should careOutcomesPeopleToolsOrganizationOPTO 10Key ChallengesTesting the Theory

Our time together

How many of us work for Google?

How we made Amazon $2.7 billion in 2008

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How do 35 people work with

50,000,000 users each month

Work inside versus outside the organization

Suppliers as part of the organization is not new

Inviting everyone into the organization is new

Why you should care

PeopleToolsOrganizationOPTO 10Key ChallengesTesting the Theory

Outcomes

50+ example outcomes from Mass Collaboration

12 are clear market leaders

Quirky asks you to share ideas in return for a share of revenues

Stocktwits enables traders to collaborate using Twitter

Local Motors asks their community to design & build cars

9 built a large, growing community

7 built better communications

14 built new/better products/features

12 are clear market leaders

9 improved economics of a process

50+ example outcomes from Mass Collaboration

Growth through Mass Collaboration

Blog pages viewed on Wordpress.com

May 2006: 0

September 2009: 1,300,000,000

More ideas from Mass Collaboration

7,000 creatives

+ =

Mass Collaboration with no budget

Why you should careOutcomes

ToolsOrganizationOPTO 10Key ChallengesTesting the Theory

People

What do people want?

Money

Meaning“Egoboo”

Social Time

Just listen

[Online] people are clear about what they want

Gordon Paddison Stradella Road

1/9/90

idea

ratings, comments

views

Economic value from non-economic currency

How To: Jovoto

A different way to create and sell ideas

Full time: 10 peopleFounded: 2007ProfitableCommunity Size: Over 7,000 creatives

Clients Include:

Some submit ideas (1-9-90)

Many more vote (1-9-90)

Encouragement

More ideas

Interaction

It’s not all about the Money

Economic value from Karma

Why you should careOutcomesPeople

OrganizationOPTO 10Key ChallengesTesting the Theory

Tools

If we solve it, they will come

The best tool is one that

people want to usepeople will useis simple

involves honest dialoguechanges in response to that dialog

Craig Newmark founder Craigslist.org

Create unwork

Why so serious?

Make communication scaffolding

Make application scaffolding

Learn from data shadows

Learn from data shadows

How To: Wordpress

Open source for business, fun and profit

Full time: 41 peopleFounded: Wordpress 2003, Automattic Inc. 2005Community Size: Over 200,000,000 readers

Clients include:

Almost 8,000,000 bloggers

Communication scaffolding for developers

Application scaffolding for designers

Data shadows to see who needs help

Let people Kvetch to respond to change

Engineer happiness

We have no marketing and no product people, we invest in Happiness Engineers

Raanan Bar-Cohen Automattic

Why you should careOutcomesPeopleTools

OPTO 10Key ChallengesTesting the Theory

Organizing

Begin with alignment

The organization gets what they want and the community gets what they want. Everyone goes home happy.

Jake McKee Community Guy formerly of Lego

Embrace letting go

You win when you lose control.

Jeff Jarvis Buzzmachine

Embrace letting go

Decide how to decide

Don’t feed the trolls

How To: SOUR

Why you should careOutcomesPeopleToolsOrganization

Key ChallengesTesting the Theory

OPTO 10

Evaluate People

1. Understand what your stakeholders want2. Design tasks around1-9-90 contribution model3. Create non-economic currencies

Evaluate Tools

1. Understand what your stakeholders want2. Design tasks around1-9-90 contribution model3. Create non-economic currencies4. Create unwork5. Create scaffolding6. Don’t forget to look in the data shadows

Evaluate Organization

1. Understand what your stakeholders want2. Design tasks around1-9-90 contribution model3. Create non-economic currencies4. Create unwork5. Create scaffolding6. Don’t forget to look in the data shadows7. Align community & organizational interests8. Embrace letting go9. Decide how to decide10.Don’t feed the trolls

Key Challenges

Why you should careOutcomesPeopleToolsOrganizationOPTO 10

Testing the Theory

Who owns the Outcome?

Open SourceSome Rights Reserved

VSPatentsAll Rights Reserved

People like their doughnuts round

Questions/Needs

Specification

Concept Generation

Concept Selection(Viability/Feasibility)

PrototypingManufacturing/Development

Beta Testing

Feedback

Launch!

Support

Can they learn to love lumpy donuts?

Questions/Needs

Specification

Concept Generation

Concept Selection(Viability/Feasibility)

PrototypingManufacturing/Development

Beta Testing

Feedback

Launch!

Support

Testing the Theory

Why you should careOutcomesPeopleToolsOrganizationOPTO 10Key Challenges

Trying out the theory: betacup

Trying out the theory:

Trying out the theory: mutopo logo

Using the framework on the framework

Please join us to make the framework better atwww.colaboratorie.org

We are not customers We are collaborators