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BUSINESS PLAN
Krendel’ Bakery
Bread is the staff of
life…
I. BUSINESS OUTLINE II. MARKETING PLAN III. FINANCIAL PLAN IV. PEOPLE AND ACTION PLAN V. LOCATION VI. APPENDICES
Business Plan
Brand Logo Mission
I. BUSINESS OUTLINE
Brand:
Krendel’ Bakery Krendel’
Logo
I. BUSINESS OUTLINE
We at Krendel’ bakery state our belief as to the purpose for
which this company was established and the principles under which it should operate.
Krendel’s Bakery mission statement is to provide a product of the greatest possible value for our customers, thereby achieving sufficient profit to finance our company.
Our first responsibility is to our customers from the People's Friendship University of Russia, without which there will be no company.
We feel a deep responsibility to our employees creating an environment to provide the opportunity to develop their potential.
XXX is committed to further growth and excellence using various measures available to carry our company into the future.
Our Mission
Products & Services
Analysis of the Market and Survey of the Competition
Promotion and Selling Strategies
II. MARKETING PLAN
Production of freshly backed puff pastry
Large & Medium Croissants Various flavours: plain, chocolate, apple,
berries, ham and cheese, mushrooms Coffee Machines Associated beverages outsourcing:
Fizzy Drinks (Coca-Cola, Pepsi), Juices Still/Sparkling Water
Products & Services
* Puff Pastry – выпечка из слоёного теста
Great amount of potential customers (students
and stuff) spending much time in the university
Target Customers: mainly female Main competitors: Sbarro (Pizza), Kroshka-
Kartoshka (Sandwiches), Mini-Market (Sandwiches), though our product and its brand image is unique of its kind - fresh bakery
Analysis of the Market & Survey of the Competition
Brand Image:
1) Family bakery - unique possibility to seat neatly with your friends and discuss latest news enjoying your croissant with a hot cappuccino
2) Student life – appealing Promotion Strategy - burn sugar in order to
produce a hint of a natural bakery sweetness Student offers in the first month
Promotion and Selling Strategies
Start up Costs Profit and Loss Forecast for a Year Break-even Point
III. FINANCIAL PLAN
Start up Costs
Rent deposit $2400 Renovations to location
$1500 Decorations/furniture for
location $1000 Permits, Licenses &
Business Certificates $300 Equipment $7500 Startup Supplies $2000 Startup Packaging $750 Startup Advertising$1500 Miscellaneous $1000
TOTAL $17950
Rent $1500 Utilities $300 60 hours a week counter employee $5 an hour
300*4=1200 30 hours a week baking employee $7 an hour
210*4=840 Insurance $300 New equipment (ongoing) $300 Monthly Supplies $1500 Monthly Advertising $300 Monthly Miscellaneous $300TOTAL $10330
Monthly overhead
Let's be generous and give us 2 full years to
earn back our $18,000 in startup costs. That's $18,000 / 24 = $750 a month. Add 10%
for debt interest and we're at $825 a month.
Break-even Point
People Involved
Roles & Responsibilities, Experience & Abilities Our Strategy
What Will Happen in the 1st Year
IV. PEOPLE AND ACTION PLAN
Olga Melnichuk
financial manager controls organisational issues
Natalia Karpukhina operational manager controls organisational issues
Cooking stuff (2-3 people) cooking on the spot, cleaning
Cashiers (2-3 people) reheating, selling, cleaning
People Involved
Our Strategy
Start the business & deliveries to nearby restaurants
Starting delivery
Gain some profit & start expansion
Break-even point
People’s Friendship University of Russia (in the central hall of Crest, next to drug store)
V. LOCATION
Keys to success for Krendel’ will include: Providing the highest quality product with
personal customer service. Competitive pricing.
VI. APPENDICES
The END