Business Plan-bakery Chef Sdn.bhd-EDIT

8/11/2019 Business Plan-bakery Chef Sdn.bhd-EDIT

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BAKERY CHEF SDN BHD

EXECUTIVE SUMMARY

Our company is given name Bakery Chef Sdn Bhd. It is suitable with the business we would like to

begin. The business is producing a cake. We have planned to market our cake to the all people thatwants Halal products.

Ownership

This company business will start at 1stMarch 212. The shareholder consist 2 members! "hari#ah

$asuha %t syed &sa and $abilah Huda %t Mohd Hamdan.

Statement of prpose

Our business has been develop into company to obtain 'M1! . in start(up capital #or the

development and operation o# %akery )he# "dn.%hd. *urposed we do a business plan! to serve the

#inancial and operation plan #or the #irst three years. "o! we decide to develop %akery )he# "dn. %hd

as a business plan. We hope that our businesses can growth up on the #uture.

A!ot the prod"t or ser#i"e$

%akery )he# "dn. %hd will be the #ood industrial #or #ocusing on producing a cake according to the

demand o# customer with a choice o# decoration #ollow by the customer want. We also! produce

variety o# cake such as moist cake! chocolate cake! #resh cake! and soon. "ervice that our company

provided to the customer which is delivery cake! engagement and wedding+s cake service. )ustomer

also can make order and booking cake through telephone! email or directly come to our company.

Competiti#e ad#anta%e$

%akery )he# "dn. %hd will be #acing direct competition #rom two other %akery ventures already

operating in Taiping! *erak. They are con#ident that the uni,ue approach and competitive advantage

o# the %akery )he# "dn. %hd will set it apart #rom the competition. -lthough! our competitor mostly

almost #our years in this industry rather than our company! but we have own strength. "o! we can

attract more customers. It is because our company produces Halal product to our Muslim customer

which is in *erak have high demanding o# Halal product. With this strength and an opportunity! we

can compute to our competitor.

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BAKERY CHEF SDN BHD

I&TRO'UCTIO& O( T)E BUSI&ESS

$ame o# the )ompany 7 %akery )he# "dn %hd

$ature o# the %usiness 7 *roduce cake

0ocation o# the %usiness 7 Taiping! *erak

4ate o# %usiness )ommencement 7 1 March 212

Industry *ro#ile

$owadays! demand o# the cake mostly increases. 0ong time ago! cake are known as the

8iking Origin #rom the Old $ose 3aka. 9or produce the cake! its only baked the #lour and mi:ed it

with the sugar or honey! egg and o#ten! milk and #at and te:ture #rom the mi:ture rising during

cooking. &urope and places such as $orth -merica where &uropean in#luence is strong have always

been the center o# cakes. 4uring the 1;thcentury! the technology made the cake(baker li#e much

easier. $owadays we can see that every country have the cake shop. It is because the demand o# thecustomer.

When we look into the situation at the Taiping! *erak! there is hard to #ind bakery cake that

have produced the cake with the good ,uality and guarantee Halal. "o! we can get an opportunity to

make cake industrial potential being more e:tensive there.

The reason we choose this place as our location o# business is because it is the strategic

location. Whereby! we can get our raw material more easily and low cost. It is because our location

nearby with our supplier. %esides that! we also provide the transport #or the delivery services and to

send our product to the shop. It is easier to our customer to get their order.

9urthermore! we also can increase the chance o# the local resident to get an opportunity in get

their works.

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BAKERY CHEF SDN BHD

(ACTORS I& SE*ECTI&+ T)E ,RO,OSE'

BUSI&ESS

Have the high demand

The chance to produce much money

)oncern about the ,uality and Halal

4i##icult to get the product


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BAKERY CHEF SDN BHD

*O+O 'ESCRI,TIO&

The hat che# shows that we only produce our cake by our

#actory.

%akery che# shows that name o# our company. -nd make

our customer remember our logo.

These symbols in rectangular and white color shows that

our #actory produces the product that are guarantee cleanand Halal in according with company ob>ective.

)olor Maroon To show that our company brave to #ace the risk and

ready to learn something new.

)olor chocolate gold )olor chocolate gold shows that we have an inspirationsto produce the new type product and success#ully. Mostly

color chocolate are #avorite o# the consumer

COM,A&Y BAC-+ROU&'

a= $ame o# the business%akery )he# "dn %hd

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BAKERY CHEF SDN BHD

b= 'egistered address

$o ! /alan Taman Marisa Taiping! *erak 4arul 'id?uan.

c= Telephone@9a:@&(mail@Website

Telephone7 A(AAAABA9a:7 A(AAAABB

&mail7 bakeryCche#Dgmail.com

Website7 www.bakery che# @cake.com

d= 9orm o# business

)ompany.

e= 4ate and no o# registration

4ate7 2A Mei 211

$o o# 'egistration 7 H/BEF;

#= 4ate o# commencement

1 March 212

g= Main activity

)ake

h= 8ision

Our belie# has propelled us to #ully commit to produce beauti#ul cakes and bakery

product to be shared with the people we love.

i= Mission

*roduce product that are beauti#ul in every sense in taste! ,uality and design

>= Ob>ective

"upport government policy to produce entrepreneurs who produce Halal *roducts.

*roduce product that ensure really Halal because only we are company Islamic in that

area.

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BAKERY CHEF SDN BHD

MAR-ETI&+ ,*A&

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BAKERY CHEF SDN BHD

./ ,RO'UCT 'ESCRI,TIO&

We conduct business make cake. We also made various cake among them is a cake

chocolate! cake #or engagement! cake #or birthday and other ceremony.

-part #rom the ancillary we also made cake wedding service.

We make cake according to si?e whether small! medium! and large. This si?e base on

costumers wants according to kilogram.

The bene#it our product cakes only be tolerable as long as one week but with the

,uality o# cakes our company produce can give satis#ying to every customer that buy

our cakes.

0/ TAR+ET MAR-ET

Target market #or %akery )he# is a local resident and shop that make our company as

their supplier


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BAKERY CHEF SDN BHD

The name o# competition is 8illage %akery and "weet 9ace %akery. 8illage %akery

carried out the business within A years and "weet 9ace %akery carried out their

business within years. They have their own strength about the operation o# the

business in making a cake. "o! almost people already know about the product

compared product #rom our company. %ut we heard that! customer complained about

the price o# the cake mostly e:pensive! they do not have a wedding service and do not

#ollow customer wants. "o! #rom there we can see the competitor weakness.

This is our opportunity to going up our bakery che# business with produce customer

wants and give lower priced to our customer. Other than that! we can give Halal

product to our Muslim customer.

4/ MAR-ET S)ARE

Market share is o#ten represented in term o# percentage o# potential market si?e that

can be sei?ed.

How to calculate market share loss7

Market share loss G market share be#ore entry : o# new company market share

1

Market share be#ore entry7

&ame Of Competitor,er"ent Of

Market ShareRM

8illage %akery B 1AB!

"weet 9ace %akery 1!Tota5 1 2B!

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BAKERY CHEF SDN BHD

When a new competitor@ new business enter the market! the market share will charge7

&ame Of Competitor,er"ent Of

Market Share

RM

8illage %akery A 11E!

"weet 9ace %akery A ;1!

%akery )he# 2 A2!

Tota5 1 2B!

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BAKERY CHEF SDN BHD

6/ MAR-ETI&+ STRATE+IES

i/ ,RO'UCT

-lso made various cakes are a chocolate cakes! wedding cakes! engagement cakes! and

also birthday cakes.

-part #rom the ancillary we also made cake wedding service.

characteristic 7

*roduct #unctionality our cake+s e:pired date is one week starting #rom day

production. It+s because in our production we do not use butter but we use corn oil

#or make bun o# cake. %utter only use #or topping.

Our customer satis#ied with our production.

*roduct design our company provide books decoration to the customer come

into the bakery che#s #or choice the design cakes that suitable. It+s also having a

shape design cakes will we made e:ample shape o# love cakes! circle cakes! s,uare

cakes! and triangle cakes.

*acking we use bo: #or our packing. In our packing included wa: and kni#e o#

cake but #or wedding cakes we prepare #or wedding service. There are two types o#

bo:es. Transparent bo: and normal bo: #or cakes. &ither use transparent bo: or

normal bo: depends on demanding o# customer.

-#ter sales service each cakes #or wedding we charge #or decoration.

ii/ ,RICE

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BAKERY CHEF SDN BHD

&very single product


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BAKERY CHEF SDN BHD

- storey G 'M A2

- storey G 'M AA

- A storey G 'M B

Types of "akes 7ei%ht RM

%utter cream K vanillaJ kg

1 kg

2

Wedding 2 storey


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BAKERY CHEF SDN BHD

%utter cream K chocolateA gram

1kg

2A

;

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BAKERY CHEF SDN BHD

Wedding 2 storey


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BAKERY CHEF SDN BHD

Wedding 2 storey


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BAKERY CHEF SDN BHD

Wedding 2 storey


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BAKERY CHEF SDN BHD

The reason we choose Taiping *erak because we near supplier who are supply

raw material to our company. "o that! we can decrease our cost o#

transportation rather than we choose other place.

b. 0ocal 'esident

%ased on our analysis! 0ocal resident in Taman Marisa ;; is Muslim. They

need a Halal product. "o! it is opportunity #or our company.

c. $ear with in#rastructure #acilities

Taman Marisa is near with Hospital and medical centre. Hospital and Medical

centre have a canteen. "o! #rom our observation! we can take an opportunity to

send our product like moist cake in their canteen. Other than that we leave our

business card! so that i# have any order! customer can call or emailing or

directly come to our company.

4istribution 7(We used distribution method #rom channel one and channel two. Where channel one is

the producer direct to user or customer. )hannel two is producer sell to retailer and

#rom retailer to user or customer.

a. )hannel one

%y using this method


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BAKERY CHEF SDN BHD

i#/ ,ROMOTIO&

The activities business use to promote product through the advertising and sales

promotion. "o! we can persuade them to buy our product with give lower price and

discount.Our promotion tools7

a. -dvertising7 such as maga?ine! newspaper! through media Massa and also

media electronic. With this approaches can makes people know about our

product.

b. "ales promotion7 we also give sale promotion to our customer such as sample

cakes! coupon! and also trade show. %eside that! this is a way to attract

customer to come the shop #or buy our product.

8/ MAR-ETI&+ A&A*YSIS

STRE&+T)S

Our product having reasonable price #or

living standard in local resident at Taiping

*erak.

We also made wedding service #or our

customer. - more variety type o# cake in

term shape! si?e and decoration to

compare competitor. Our product longer e:pired dates because

we did not use batter #or make a bun o#

cake but we used corn oil.

0ocal resident at Taiping is Islam so that

the customer wanted product that

guaranteed halal.

7EA-&ESS

One o# #actor we cannot produce more

product o# cake per day because we have

lack o# e,uipment.

Have no more customers because we have

>ust started business #or years.

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BAKERY CHEF SDN BHD

O,,ORTU&ITIES

Mostly our competitor is non Muslim.

We have strategic location.

We have supplier that supply the materialwith the lower price.

Increase demand o# wedding service.

T)REAT

Our competitor >ust started their business

more than years. "o people more

recogni?e them.

9/ O,ERATIO&A* C)ART

This table show a part o# our companies strategy. Try to make delicious cakes with

e##ectiveness and #ast


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BAKERY CHEF SDN BHD

1A. 4o a topping

.1 Trans#er to chiller

CCC To customer

G Operation G Transportation G Inspection G 4elay G "torage

:/ CO&TACT I&(ORMATIO& O( SU,,*IER

$ame 7 I66I& "4$ %H4

"upplier o# raw material and

material #or cakes

-ddress 7 $o B! *ekan Taiping!

*erak!

4arul 'id?uan

$o Tel 7 A(AEF;

9a: 7 A(AEF;

$ame 7 9-'I"" M-)HI$&' "4$ %H4

"upplier o# machinery

-ddress7 0evel 1! Medan openg

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BAKERY CHEF SDN BHD

2B Ipoh! *erak.

4arul 'id?uan

$o Tel 7 A(ABF2

9a: 7 A(ABF

-ctivities #or selling

"tep 17 )ustomer order by calling or directly or emailing

"tep 27 "how e:ample a variety o# cakes


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BAKERY CHEF SDN BHD

.;/ BUSI&ESS OUT,UT

*roduct

Our machine will produce B2 cakes per day! but our companies will comes out only A

per day #or selling and delivery. Our companies come out with 1F moist cakes! 1F #resh

creams cakes and 1F butter creams cakes. butter and #resh cream cakes we keep it in

topping room. It+s because #or waiting cakes cool up takes a time. The cakes cannot be directly

to topping process. The damages will be happen because o# it. Our company want our worker

not wasted their time and be an e##ective and an e##icient worker. "o! #or ne:t day! the worker

will do a topping process #or another F cakes #or impermanent waiting a process #or that day

production.

It+s also as awareness #or our company i# have any delay happen #or that day! our

company still can conduct or settle the problem. The workers still have a work to do. Our

company will separate the cakes #ollow the procedure is 1 cakes #rom that day production #or

customer directly buy in our company. cakes! its include order #rom customer and also

selling too many shop that take our company as their supplier. Its means we selling to our

organi?ational clients. In the above is usually our company production per day! but i# have a

certain day that many order! our company will plus our production #or that day.

"ervices

"tep E7 0astly! customer get their cakes.

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BAKERY CHEF SDN BHD

Our companies services are customer can order directly in our company! beside that customer

also can order by calling or emailing. Our companies also have a delivery services. Means here is

when customer wants our company sent their cakes to their houses! we will send it.

We also have a service cakes #or wedding. 9or e:ample is customer wanted our company

prepare a nice place #or cake at their wedding. "o! our company will send our worker to decorate the

place #ollow the level that they want ust simple places=. 9or this service! we will

charge every decoration o# storey o# cakes and places we do.

../ O,ERATIO&A* ,ERIO'

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BAKERY CHEF SDN BHD

Our operation period+s o## day only one day per week which is in Tuesday. We do not close on

"aturday and "unday! it+s because on "aturday and "unday are day that our company receive many

order #rom customer especially order #or wedding cakes and wedding services. This is also one o# thestrategies o# our company to implement opportunity during weekend to gain more pro#it #rom

customer.

'AYS 7OR-I&+ )OURS REST


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BAKERY CHEF SDN BHD

,RO'UCT *AYOUT

9lour

ur

4ough o#

Topping%un )akes

Topping! 4ecorate and *ackaging

)ustomer

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BAKERY CHEF SDN BHD

CO&C*USIO&

To be a country that growth up! government pleasure to citi?en o# Malaysia get involve in

entrepreneurship #ield. "o! we respond and support that government+s policy and build a company

where the name o# our company is %akery )he# "dn %hd.

Our company is involved in #ood industry! where our company produces and manu#actures a

cake. We operate our business with capital that contributes #rom shareholder 'M 1!. 9rom that

contribute we use to buy machinery and 'aw material #or operation uses. -#ter #irst month we get

cash #rom sale! we do strategy marketing #or make our product more recogni?e among resident in

Taiping *erak and we try to compete with our competitor.

Our company also be a supplier o# cakes to certain shop in Taiping!*erak. We have done

operate our business three year #rom 212 until now. "o! our company becomes stable because we

have an organi?ation client. With more pro#it we always assortment our product #rom year to year.

Our company prospect! we can move on in our business #rom year to year and we will make

our company be a listed company in 30"& same level with other bigger company. We want be more

success#ul in Halal #ood industry


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BAKERY CHEF SDN BHD

A,,E&'IX

,RO'UCT

BIRT)'AY CA-ES

)hocolate %utter cream cakes 9ruit cakes 8anilla %utter cream cakes

7E''I&+ CA-ES

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BAKERY CHEF SDN BHD

9resh cream cakes decoration wedding cakes %lack 9orest cakes

E&+A+EME&T CA-ES

9resh

creamcakes


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BAKERY CHEF SDN BHD

TAB*E O( CO&TE&T

&O/ CO&TE&TS ,A+ES

./

0/

1/

3/

4/

6/

8/

9/

E=e"ti#e Smmary

Introd"tion Of Bsiness

(a"tor In Se5e"tin% The ,roposed Bsiness

(tre ,rospe"t Of The Bsiness

,rposed Of The Bsiness

Marketin% ,5an

*roduction 4escription

Target Market

Market "i?e

)ompetition

Market "hare

Marketing "trategies

Marketing -nalysis

Operational )hart < view strategies in

e##ectiveness=

"upplier L -ctivities 9or "elling

%usiness Output L "ervices *rovided

Operational *eriod L *roduct 0ayout

Con"5sion

Appendi=

.

0

1

1

1

8

F

F

F

;

; K 11

12 K 2

21

22

2 K 2

2A K 2B

2E K 2F

0:

1; > 10

Documents

Business Plan-bakery Chef Sdn.bhd-EDIT