Business Plan of Bakery- Flavours

8/10/2019 Business Plan of Bakery- Flavours

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Aanchal Tyagi (0131PG024)Monika Vats(0131PG066)

Jahnvi Tripathi (0131PG050)

Anubhav Pandey (0131PG013)

Manuj Girdhar (0131PG058)ERA/TIII/OM/BP 1


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Name of outlet*Flavours : Providing customers with high quality baked products

and non alcoholic beverages.

*Description: Bakery shop(cakes, pastry, baked snacks like patty,breads, chocolates, ice creams, beverages)

*Mission: Enhance business by providing highest quality bakery

products & providing best possible service. To improve all aspectto sustain long term success.

*Business Management: Sole proprietorship, departments-

Management, administration, marketing, operations, finance.


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*Market: Niche market

*Customers: family oriented, youngsters, children

*Marketing & sales: Word of mouth, newspapers & Flyers printing.

*Competitors: bakers(unorganized sector)

*Business operations: Starting new business of bakery.

*Financial projection: cash flow statement, income statement,

balance sheet.


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*Size of industry in India: 17000 crore (organized)

3 million tones(1.3-organized, 1.7-

unorganized)

Growing @ 5% per annum

*Players: Organized and unorganized sector

*Markets: Niche market targeting walk-in (all age group)

*Economic trends: Increase in per capita income, Status factor

*Longterm outlook of industry: Unorganized sector growing at 5%pa


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*Products: Flavoured cakes and muffins

Baked snacks, cookies, chocolates,

Ice creams, Breads, Non alcoholic beverages

*Unique selling proposition: Natural Fruit flavoured cakes and

muffins.

*Barriers: High competitive market (unorganized sector)

overcome by POD

*Business competitive advantage: Fruit flavoured cakes and muffins


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*Population target market using similar products: 90%

*Sales monthly:

*Proportion of repeated customers: 65%

*Changes due to demographic: No significant change ( as target

market is urban targeting all age group)

*Socio economic: A1, A2, B1, B2

*Govt. policies: Change in raw material price (Financial budget)


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*Competitors: Drools bake house & caf

Puffs & Cakes

Polka

Evergreen bakers

*Segment: Same as ours.

*Benefits: Dining, quality service

*Why customers buy from them: Established business, Known by

cost.

*Products they deal in: Cakes, Pastries, Breads

*Promotion: Print Flyers promotions


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*Products: Cakes, Muffins, Breads, Baked Snacks, Cookies,

Chocolates, Ice Cream, Non Alcoholic Beverages.

*Service: Dining outlet

*USP: Natural fruit flavoured fillings in cakes and Muffins

*Price: Price penetration (starting 350/kg)

*Sales/Distribution: Manufacturing Consumer

*Aadvertising: Flyers, local newspaper, Local search engine.


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POSITION NO. OF PERSONNELS

General Manager 1

Administration Manager 1

Marketing Manager 1

Operation Manager 1

General Worker 6

Financial Manager 1


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POSITION TASK AND RESPONSIBILITIES

General

Manager

1. Complete management responsibilities in ensuring the

company objective and mission can be achieved

according to plan.

2. Supports motivation of employees in organization

products or programs and operations.3. Looks to the future for change opportunities.

4. Oversees the overall operations of organization.

5. Analyse monthly report of every department.

Administration

Manager

1. Update and maintain database with accurate client

information.

2. Controlling the financial expenses for administration

department.

3. Identify and inform the duties every department.

4. Management of staffs salary payment, bonuses andincentive, EPF and SOCSO


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Marketing

Manager

1. To set a strategic marketing plan for the company and

identify new marketing opportunities.

2. Promoting the products and services of the business tothe customers.

3. Analyze SWOT (Strength, Weakness, Opportunity and

Threat) of the company and strengths and weaknesses

of our competitors.

4. Prepared the department report and submit to the top

manager.

Operation

Manager

1. Manage the quality of products and ensure problems

are handled efficiently.

2. To set a rules and procedures for staff to follow in

order for department run smoothly.

3. Manage and determine the operation cost adequatewith the company budget.


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Financial

Manager

1. Manage and control the overall budget, expenses and

profits of the company.2. Prepare monthly and annual cash flow and income

statement.

3. Researching and reporting on factors influencing the

business performance

4. Managing a company's financial accounting, monitoring

and reporting systems.


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*Business physical location: Flavours

Manish Plaza-II, Sector-5

Ayushman chowk, Dwarka

New Delhi-110075

*Facilities: Dining, Take away, washroom

*Inventory: Whole wheat flour, Eggs, Butter, Sugar, Icing, Fruits,

Cocoa/Chocolates, Glasses, Straws, Forks, Toothpicks

Ketchup bottle, Bowls, Icing Bag.


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Measures flour, egg, butter, sugar, flavor

Mix and blend ingredients

Ensure that the dough is of right quality

Add butter to soften the dough

The dough is formed into cup paper

The cakes are baked at 350-450F for 15-20mins

Cakes are taken out from oven to cool

Cakes of poor quality are spared or rejected

Prepare icing

Applying icing

Cakes are placed in the cakes storage contain


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*General: Business Timing (1100-2200)

7 days open

*Physical Plan: Premises (Shopping Complex)

Size 20*50 = 1000 sq. ft.

(20*25=500 sq.ft. dining and kitchen each)

*Rent Plan: Pre owned

*Production: To produce one unit of cake(1 kg) it takes

approx 1:30 hrs.

Rush hrs: Pre baked cake bases

*Keeping track of Inventory manually.


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Food and Beverage

Table Set

cakes

DisplayKitchen Area

Washroom & Toilet


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*Outlet will be located in Dwarka Sec 5

*Space needed: 1000 sq. ft.

*No. of outlets: One

*Type of space: Commercial space , manufacturing & retailer

(combination)

*Advantage of location: Busy market place(Large footfall)

Located near eateries


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*Computer: Acumen comp., Nehru Place, New Delhi

*Rotatory Ovens & accessories: Capable to bake 4 units(1 Kg) in

an hour.

*Display Refrigerators: Capable to store 20 cakes at a time.

*Taken on lease: Excel Bakery Electricals

Pahar ganj, New Delhi.


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*No of employees

General mngr.

Administration mngr.

Marketing mngr.(Part time)

Operations mngr.

Finance mngr.

Baker (Three)

Shop employees (Three)

*No multiple shifts: 11 hrs a day.

*Recruitment: Should be specialized in baking industry

On basis of experience, knowledge & Skill test


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*Storage of raw material: Duplex storage system

*Distribution process: Display & refrigeration system

*Lead time: Zero to two hrs.

*Quality tested Operations manager (taste and

softness of cakes, breads and snacks)

*Quality improvement Feedback process- consumers


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THANK YOU...

Documents

Business Plan of Bakery- Flavours