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Business Model Canvas

Business model canvas kennsla isk

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SportJerseys and Google used an example in Icelandic to explain how Alexanders Osterwalder BMC works.

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Page 1: Business model canvas kennsla isk

Business Model Canvas

Page 2: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

1.2.

3.

4.

5.

6.

7.8.

9.

Page 3: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?Íþróttatreyjur til leigu

Page 4: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Page 5: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Page 6: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Page 7: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Page 8: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Page 9: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Page 10: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Page 11: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Page 12: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Page 13: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Page 14: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Samfélagsmiðlar

Page 15: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Page 16: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Page 17: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Áskriftargjald

Page 18: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Birgðir af treyjum

Áskriftargjald

Page 19: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Birgðir af treyjum

Vöruhús

Áskriftargjald

Page 20: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Birgðir af treyjum

Vöruhús

Dreifikerfi

Áskriftargjald

Page 21: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Birgðir af treyjum

Vöruhús

Dreifikerfi

Yfirumsjón með leigunni

Áskriftargjald

Page 22: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Birgðir af treyjum

Vöruhús

Dreifikerfi

Yfirumsjón með leigunni

Sendingar

Áskriftargjald

Page 23: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Birgðir af treyjum

Vöruhús

Dreifikerfi

Yfirumsjón með leigunni

SendingarHreinsun

Áskriftargjald

Page 24: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Birgðir af treyjum

Vöruhús

Dreifikerfi

Yfirumsjón með leigunni

SendingarHreinsun

Markaðssetning

Áskriftargjald

Page 25: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Birgðir af treyjum

Vöruhús

Dreifikerfi

Yfirumsjón með leigunni

SendingarHreinsun

MarkaðssetningÞjónusta við kúnna

Áskriftargjald

Page 26: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Birgðir af treyjum

Vöruhús

Dreifikerfi

Yfirumsjón með leigunni

SendingarHreinsun

MarkaðssetningÞjónusta við kúnna

Atvinnumannadeildir

Áskriftargjald

Page 27: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Birgðir af treyjum

Vöruhús

Dreifikerfi

Yfirumsjón með leigunni

SendingarHreinsun

MarkaðssetningÞjónusta við kúnna

Atvinnumannadeildir

Treyjuframleiðendur

Áskriftargjald

Page 28: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Birgðir af treyjum

Vöruhús

Dreifikerfi

Yfirumsjón með leigunni

SendingarHreinsun

MarkaðssetningÞjónusta við kúnna

Atvinnumannadeildir

Treyjuframleiðendur

Þriffyrirtæki

Áskriftargjald

Page 29: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Birgðir af treyjum

Vöruhús

Dreifikerfi

Yfirumsjón með leigunni

SendingarHreinsun

MarkaðssetningÞjónusta við kúnna

Atvinnumannadeildir

Treyjuframleiðendur

Þriffyrirtæki

Verslanir á leikvangi

Áskriftargjald

Page 30: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Birgðir af treyjum

Vöruhús

Dreifikerfi

Yfirumsjón með leigunni

SendingarHreinsun

MarkaðssetningÞjónusta við kúnna

Atvinnumannadeildir

Treyjuframleiðendur

Þriffyrirtæki

Verslanir á leikvangi

FedX

Áskriftargjald

Page 31: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Birgðir af treyjum

Vöruhús

Dreifikerfi

Yfirumsjón með leigunni

SendingarHreinsun

MarkaðssetningÞjónusta við kúnna

Atvinnumannadeildir

Treyjuframleiðendur

Þriffyrirtæki

Verslanir á leikvangi

FedX

ÁskriftargjaldVöruhús

Page 32: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Birgðir af treyjum

Vöruhús

Dreifikerfi

Yfirumsjón með leigunni

SendingarHreinsun

MarkaðssetningÞjónusta við kúnna

Atvinnumannadeildir

Treyjuframleiðendur

Þriffyrirtæki

Verslanir á leikvangi

FedX

ÁskriftargjaldVöruhús Sendingarkostnaður

Page 33: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Birgðir af treyjum

Vöruhús

Dreifikerfi

Yfirumsjón með leigunni

SendingarHreinsun

MarkaðssetningÞjónusta við kúnna

Atvinnumannadeildir

Treyjuframleiðendur

Þriffyrirtæki

Verslanir á leikvangi

FedX

ÁskriftargjaldVöruhús SendingarkostnaðurHreinsun

Page 34: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Birgðir af treyjum

Vöruhús

Dreifikerfi

Yfirumsjón með leigunni

SendingarHreinsun

MarkaðssetningÞjónusta við kúnna

Atvinnumannadeildir

Treyjuframleiðendur

Þriffyrirtæki

Verslanir á leikvangi

FedX

ÁskriftargjaldVöruhús SendingarkostnaðurHreinsun

Eftirfylgni með dreifingu

Page 35: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Birgðir af treyjum

Vöruhús

Dreifikerfi

Yfirumsjón með leigunni

SendingarHreinsun

MarkaðssetningÞjónusta við kúnna

Atvinnumannadeildir

Treyjuframleiðendur

Þriffyrirtæki

Verslanir á leikvangi

FedX

ÁskriftargjaldVöruhús SendingarkostnaðurHreinsun

Eftirfylgni með dreifingu

Vefsíðugerð og viðhald

Page 36: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Þeir sem mæta á leiki hjá íþróttaliðum

Fullorðnir karlmenn~500 þús á mánuði

Mæta á 10+ leiki á ári

Ódýrari leið til að vera með nýjustu ekta

treyjurnar

Forðast að eiga treyju með leikmanni sem er

skipt í annað lið

Nýr valkostur við að kaupa gervi treyjur

Heimasíða

Sjoppur á leikjum

Miðasölur á netinu

Tölvupóstsherferðir

Leitar auglýsingar á Google

Samfélagsmiðlar

Á leikjunum sjálfum

Birgðir af treyjum

Vöruhús

Dreifikerfi

Yfirumsjón með leigunni

SendingarHreinsun

MarkaðssetningÞjónusta við kúnna

Atvinnumannadeildir

Treyjuframleiðendur

Þriffyrirtæki

Verslanir á leikvangi

FedX

ÁskriftargjaldVöruhús SendingarkostnaðurHreinsun

Eftirfylgni með dreifingu

Vefsíðugerð og viðhald

1.2.

3.

4.

5.

6.

7.8.

9.

Page 37: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?Google

Page 38: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Hver sem er sem leitar á netinu á tölvu eða farsíma

Ókeypis leitarbar

Ókeypis

Sjálfvirkt í ferlum

Page 39: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Hver sem er sem leitar á netinu á tölvu eða farsíma

Ókeypis leitarbar

Ókeypis

Sjálfvirkt í ferlum

Forritarar

Stór gagnagrunnur

Gagnaver

Skalanleiki / Hraði

Forritun Gagnaver

Page 40: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Hver sem er sem leitar á netinu á tölvu eða farsíma

Auglýsendur

Ókeypis leitarbar

Ókeypis

Sjálfvirkt í ferlum

Forritarar

Stór gagnagrunnur

Gagnaver

Skalanleiki / Hraði

Forritun Gagnaver

Page 41: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Hver sem er sem leitar á netinu á tölvu eða farsíma

Auglýsendur

Ókeypis leitarbar

Ókeypis

Sjálfvirkt í ferlum

Forritarar

Stór gagnagrunnur

Gagnaver

Skalanleiki / Hraði

Forritun Gagnaver

Google Adwords

Page 42: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Hver sem er sem leitar á netinu á tölvu eða farsíma

Auglýsendur

Ókeypis leitarbar

Ókeypis

Sjálfvirkt í ferlum

Forritarar

Stór gagnagrunnur

Gagnaver

Skalanleiki / Hraði

Forritun Gagnaver

Google Adwords

Sjálfvirk afgreiðslaBeinar sölur

Page 43: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Hver sem er sem leitar á netinu á tölvu eða farsíma

Auglýsendur

Ókeypis leitarbar

Ókeypis

Sjálfvirkt í ferlum

Forritarar

Stór gagnagrunnur

Gagnaver

Skalanleiki / Hraði

Forritun Gagnaver

Google Adwords

Telemarket / beinar sölur

Sjálfvirk afgreiðslaBeinar sölur

Page 44: Business model canvas kennsla isk

Key Partners Key Activities Value Propositions Customer Segments

Key Resources Channels

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

CATEGORIES:ProductionProblem SolvingPlatform/Network

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

Cost Structure Revenue Streams

CHANNEL PHASES:1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After SalesHow do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent

DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

The Business Model Canvas Designed for: Designed by:

Iteration:

On:Day Month Year

No.

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Customer Relationships

Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

Hver sem er sem leitar á netinu á tölvu eða farsíma

Auglýsendur

Ókeypis leitarbar

Ókeypis

Sjálfvirkt í ferlum

Forritarar

Stór gagnagrunnur

Gagnaver

Skalanleiki / Hraði

Forritun Gagnaver

Google Adwords

Telemarket / beinar sölur

Sjálfvirk afgreiðslaBeinar sölur

Borga fyrir hvert klikk uppboðsvefur

Page 45: Business model canvas kennsla isk

@kristjanfreyr