Embed Size (px)
DESCRIPTION
Marketing explained.
Citation preview
Your
Steps to building yourbusiness
innovations
Your Marketing
and Sales Tools
Your BusinessStrategy
Your CustomerInsignt andInnovations
Your Brandand Identity
innovations
Your Marketing
and Sales Tools
Your BusinessStrategy
Your CustomerInsignt andInnovations
Your Brandand Identity
Metrics, Dashboard, implement, hold you accountable, make better business decisions
Coach, challenge, sound board, collaborate, get the best brains in the room
Your business modelSet vision, business goals direction
Your BusinessStrategy
Your business
s
innovations
Your Marketing
and Sales Tools
Your BusinessStrategy
Your CustomerInsignt andInnovations
Your Brandand Identity
TOOLS
Consulting and templates to create your businesses’:
• Vision, mission statement• Value proposition• Values• Metrics• Business model –future state audit• Build marketing plan with target customers• Infrastructure and resource planning
Metrics, Dashboard, implement, hold you accountable, make better business decisions
Coach, challenge , sound board, collaborate, get the best brains in the room
Your BusinessStrategy
Your business modelSet vision, business goals direction
Your business
s
innovations
Your Marketing
and Sales Tools
Your BusinessStrategy
Your CustomerInsignt andInnovations
Your Brandand Identity Marketing and sales
metrics
Lead generation andsales funnel
Customer captureand communication
Your Marketing andSales tools
Your business
s
innovations
Your Marketing
and Sales Tools
Your BusinessStrategy
Your CustomerInsignt andInnovations
Your Brandand Identity
TOOLS
Consulting to build yourSales and marketing model
• CRM options• Email Autoresponders• Sales mechanism• Sales and Marketing integration.• Lead generation and conversion programs.• Marketing and Sales metrics and planning• Marketing and Sales Dashboards
Marketing and salesmetrics
Lead generation and sales funnel
Your Marketing andSales Tools
Customer captureand communication
innovations
Your Marketing
and Sales Tools
Your BusinessStrategy
Your CustomerInsignt andInnovations
Your Brandand Identity Customer metrics satisfaction, loyalty
Service and productinnovations
Customer feedbackmechanisms buying cycles
Your CustomerInsight and innocation
Your business
s
innovations
Your Marketing
and Sales Tools
Your BusinessStrategy
Your CustomerInsignt andInnovations
Your Brandand Identity
TOOLS
Your customer insight and innovation
• Customer survey• Employee survey• Sales cycle feedback• Customer buying cycles• Product innovation teams• Customer metrics• Customer touch points and collaboration
Customer metricssatisfaction, loyalty
Service and productinnovations
Your CustomerInsight andInnvations
Customer feedbackmechanisms, buying cycles
innovations
Your Marketing
and Sales Tools
Your BusinessStrategy
Your CustomerInsignt andInnovations
Your Brandand Identity Metrics: awareness, preference,
market share, referral
Consistent personality,look and feel, voice
Value, uniquevalue proposition
Your Brand andIdentity
Your business
s
innovations
Your Marketing
and Sales Tools
Your BusinessStrategy
Your CustomerInsignt andInnovations
Your Brandand Identity
TOOLS
Your Brand and Identity
• Values, personality and value proposition• Brand audit• Brand style guide• Brand positioning• Tag lines• Visual library• Branding collateral• CMS for web content
Metrics: awareness,preference, market share, referral
Consistent personality,look and feel, voice
Your Brandand Identity
Values, uniquevalue proposition
