The Role of Mobile in Recruitment

21st September 2012

Grapple is Europe’s leading mobile innovation agency. 1 in 5 of the UK’s top 40 brands work with Grapple.

About Us

The Connected Revolution

Moving Into a Post-PC World Global shipments of PCs, smartphones & tablets in 2011

Source: Canalys Research, February 2012

+2% +63% +274% vs 2010

Laptop and desktops 351.4m

Tablets 63.2m

Smartphones 487.7m

50% UK population who own a smartphone

The Smartphone Landscape in the UK

Source: Kantar Worldpanel ComTech, February 2012

49% 29% 15% 3% 2%

Up from 21% since 2011

Forecast to increase to 8% by the end of 2012

“The answer should always be mobile first” Eric Schmidt - April 2010

Always connected

Wants everything now Less brand loyalty

More informed

Higher expectations

Want choices

Time poor More vocal

Our “Connected Society”

UK $4bn 2011 revenue via the mobile app – 35% of total revenue

$7bn Forecasted mobile app revenue for 2012

eBay How eBay’s core business is migrating to mobile

eBay’s app is used more here than any other country in Europe UK

eBay

eBay’s app is used more here than any other country in Europe

2011 revenue via the mobile app

Forecasted mobile app revenue for 2012

•  Developed in collaboration with Apple in 2006

•  Almost 600m miles run in total

•  The Nike+ community now has over 7m members

•  Nike+ has ignited a new ethos in sport – the digital athlete

Nike+ Running Celebrating the collective passion for running around the world

eBay

eBay’s app is used more here than any other country in Europe

2011 revenue via the mobile app

Forecasted mobile app revenue for 2012

View balances, pay bills, make transfers and view mini-statements

1.5m Downloads in the first 3 months

1m+ Logins via the mobile app every week

Lloyds TSB Mobile Banking Bringing mobile banking to 5m online customers, anywhere, anytime

Mobile In Recruitment

1 Efficient

Acquisition of Talent

2 Streamlined Application

Process

3 Increased

Retention & Communication

How Does Mobile Impact Recruitment?

Fish4Jobs Connecting jobseekers to job opportunities whenever, and wherever they are

Barclays Jobs Helping Barclays become the first UK bank to enable job applications through mobile

eBay

eBay’s app is used more here than any other country in Europe

2011 revenue via the mobile app

Forecasted mobile app revenue for 2012

Thought Starters…

‘Check-in’

Escalation

Payroll & Remuneration

Access Policies

Holiday Tracking

KPI Tracking

Time Sheeting

Health & Safety

Jobs Boards

Believe in better

Think like your

audience

Play to your

strengths

Look outside

Never stop

innovating

Innovation is not a

department, it is a culture

Create products to

solve problems

The starting point to identify

competitive advantage

Take inspiration from other

industries and countries

Strategies are replicated.

Change is the only constant.

Our 5 Golden Rules for Innovation