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Giles Guests presentation from our May 2013 Building Capability Conference
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Online Recruitment 2013Creating a joined up strategy
Giles Guest – Enhance Media
are a strategic consultancy
develop & implement online recruitment strategies
our clientsemployers recruitment consultancies
job boards other
2007, 2008, 2009, 2011, 2012
300,000
active candidates
35,000
passive candidates
150,000
employercareer site
evidence-led online recruitment
ComplianceCompliance
ResearchResearch
TrainingTraining Web SiteWeb Site
Social MediaSocial Media
Search EnginesSearch Engines
Job BoardsJob Boards
Better Candidates Save Money Save Time Better Candidates Save Money Save Time
evidence-led online recruitment
research
analytics
careers websites
applicationgeneration
social media
training
EVP
search & social marketing
search engine optimisation
joining everything together …
causes of fragmentation
increasing complexity - SEO, SMO, SAO
more attraction channels
more attraction platforms
new technology offerings
new emerging channels
the problem
searchengines advertising job
boardssocialmedia
analytics research website
strong weak strong strong
the commercial result
greater time to hire
inconsistent message
increased cost
more difficult to recruit
more resource required
socialmediasocialmedia
the problem
searchengines
advertisingjob
boards
analytics research website
searchengines
advertising jobboards
analytics website
509brandedDeloittegroups
search and social
advertising jobboards
socialmedia
analytics research website
searchenginessearch
engines
search engines and social media
social media search engines
engaging candidates with great content and messages
engaging candidates with great content and messages
optimising sites and links for search engine success
better resultsreduced costs
search and social
socialmedia
analytics research website
advertising jobboards
searchengines advertising job
boards
content
using content
1 article
multiple status updates
multiple tweets
multiple discussions
using content
podcast
infographic presentation
video
website
website
searchengines advertising job
boardssocialmedia
websiteanalytics research
content
website
-SEO
website
searchengines advertising job
boardssocialmedia
analytics research websiteanalytics research
tracking
attraction channel
recruitment website
ATS / database
conclusion
searchengines advertising job
boardssocialmedia
analytics research website
