BRANDINGCREATING A

POWERFUL STORY

BUILDINGS AGES AND BECOME DILAPIDATED

MACHINES WEAR OUT

PEOPLEDIE

BUT...

GREAT BRANDS

LIVE ON.

1. MARKETING – selling your self

“I am a great lover”

“Trust me he is a great lover”

2. PUBLIC RELATIONS - WOM

3. ADVERTISING

“I am a great lover I am a great lover I am a great lover”

“I understand you’re a great lover”

4. BRANDING

BRANDING IS... • Going beyond;

• Inside;• Appealing to emotion

• A name, a design or distinguishing visual representation

• WHAT people REQUIRES must be supported by WHAT ATTRACTS LOYAL CUSTOMERS

WHY HOT?• People

has TOO MANY choices and TOO LITTLE TIME

• Most offerings has similar quality & offerings• You must be a STAND OUT

BRAND IS...Promise of

EXPERIENCE

NOT JUST A BEAN...

GROWTHDIRECTION

PROTECTION

BRAND = IDENTITY

= SERVICE

= FREEDOM

GOOD BRANDS STANDS FOR THEIR

IDEALS

= EXPERIENCE

I - Insights – Research *Who are you?

D - Definition – Quality / Features

*What you do?

E - Experience – How you do it? *What they feel?

A - Activate – *Where are the touch points

L - Live

=BRAN

D

REPRESENTATION

HOW OTHER PERCEIVE

USWHAT WE BELIEVE

EXECUTION

BEHAVIOUR

IDENTITY

• Creating world-class brands that starts from the core inside-out

• WHAT WE BELIEVE

•You have to invest in engagement and

communication•What was seen outside

must be seen inside

•Employee wears their proper uniform / ID

CLARITY & COURAGE•BEING BOLD

•RELEVANT & DIFFERENTIATED•TRUSTEDA RESTAURANT

But NO TABLE CLOTH

NO CUTLERY

FREE WI-FI

The Quarter Pounder is new to Japan and the unbranded stores are intended to provide Japanese consumers with a "blind test" of the new burger. 

"We want consumers to discover great taste and not care about who produced it," a shop spokesman said. "Those who think of McDonald's as fast food can just focus on taste and find a premium burger, without prejudice or preconception." 

CREATING AN EXPERIENCE

The black and red design leaves the traditional McDonald's aesthetic for something more in line with the Tokyo fashion districts, Omotesando and Shibuya East, where the shops are located. 

NEW BRANDNEW CATEGORY

OBSESSIVELY CRAFTED

• BRAND is the essence of “winner & craftsmanship”

• New / re-branded ads focused on products

• Public Relations is a BRAND strategy

DIRECTIONFOCUS

FOCUS

FOCUS

HOLY GARDENS MEMORIAL PARK

•CUSTOMER SERVICE•EXCELLENT AFFORDABLE INTERMENT

•BEST TRIBUTES•LOVING MEMORIES

PROTECTION

BRAND = BEHAVIOUR

•The people/employee must believe in your BRAND• The people must be

innovative

BY:AIREEN SALCEDO RICAMARA

HOLY GARDENS MEMORIAL PARK