POLICY INCEPTION IS JUST THE BEGINNING

Today

OUR OBJECTIVE

To explain how Customer Engagement would suit your business

WE WILL COVER

What? Why? How?

THE OUTCOME

To have you up and running with your own branded Boutique

What Is The Boutique?

The Boutique is an individually branded electronic trading platform

that hooks up seamlessly with your primary websites.

It contains a suite of products which are competitively priced,

appropriate, relevant and of interest to your policyholders.

You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.

Jerry Fritz, iicem

If you win it on price, you will lose it on price David Robinson – Regional President UK & Ireland, ACE European Group

Why is it needed?

The insurance industry is becoming increasingly aware of the need to build

two way engagement with clients and differentiate from the competition

This means that there is a need to increase communication to

build trust, engagement and loyalty to your brand

The customer experience is the next competitive battlegroundJerry Gregoire, Dell

Why Would It Appeal To Customers?

It delivers a tailored product offering that is of

interest and relevant to their businesses and

lives.

Customers are purchasing these products so

why not give them a medium which

demonstrates an interest in their day to day

needs as well as their insurance

requirements?

Insurers must communicate better with customers and recognise that one renewal action a year is not enough to build lasting relationships

Adam Bellchambers – IBM

Your branding will be applied to your boutique and emails,

and reinforced throughout the customer journey

http://another.myinsurer.co.uk/ http://drp.myinsureroffers.co.uk

What Does The Site Look Like?

INTRODUCTION EMAIL BOUTIQUE OFFER EMAILS

Customers are beginning to look at brands in terms of what they represent, rather than concentrate solely on price

Nicholas Aubert – MD, AIG UK

How will customers discover your Boutique?

We provide targeted bi-monthly

email campaigns with great value

products.

These specially sourced offers are

designed to be attractive to your

clients and drive them to your

website.

We actively monitor conversion

activity and use this Management

Information to tailor further

campaigns.

THE ENGAGEMENT WINDOW OF OPPORTUNITY

It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.

Charles Darwin

Should there be a customer

or a policyholder who is a

supplier of a relevant product

these can be added to your

site, furthering engagement

with your customers.

How Credible Are The Suppliers?

We only source quality

products from credible

suppliers.

Price is what you pay, value is what you getWarren Buffet, Chairman and CEO, Berkshire Hathaway

How much will it cost?

We ask that you commit to a minimum of

6 months for us to prove the

effectiveness of your Boutique.

Thereafter a 2 month notice period is all

we require.

A one-off set up fee of £250 exc. vat

An ongoing monthly cost of £250 exc. vat.

Each bi-monthly email campaign is £100 exc. vat.

We brand the site, source the supplier and manage end to end delivery of the

product, from returns and refunds through to the financial reporting and managing

warranties.

All markets continually evolve; the successful are those who have a long term vision, set out their stall and make it happen.

Steve Jobs

Getting Started In 3 Easy Steps

Step 1

We work hard to ensure the set up

process is hassle free, and simply

ask that you provide some

necessary information and artwork

and we take it from there.

Agreement signed

Client set up form

completed - Logo,

Colour palette etc

Step 2

We work with you to ensure the

launch is seamless and covers all

bases

Launch date decided

Staff training

Customer intro email

Promotion of the site

using website Links,

banners, PR &

marketing, call centre

scripting etc

Step 3

The ongoing management of the

site and email campaigns will be

managed fully by us and hassle

free for you and your staff

Bi-monthly emails

Ongoing site

promotion

Production of

Management

Information/ Reports

So what’s in it for you?

Assumptions

Avg. GWP per Broker per Annum - 6,000,000

Avg. Commission Rate - 18%

Avg. GWP per Customer - £2,600

Avg. NRI per Customer at 18% - £468

Scenario 1 Gain 1% more renewals

Incremental GWP - £60,000

Incremental NRI - £10,800

Scenario 2 Gain 8 new customers

Incremental GWP - £20,800

Incremental NRI - £3,744

Cost of Broker

Boutique£250 per month =

£3,000 per annum

Cost of

Broker Email

Offer £100 per offer -

£600

Total Cost

to Broker

£3,600

So what’s in it for you?

Assumptions

Average GWP per Broker per Annum £6,000,000

Average Commission Rate 18%

Average GWP per Customer £2,600

Average Net Retained Income per Customer @ 18% £468

Scenario 1

Gain more renewing customers through the Engagement Process

Getting 1% more GWP out of Existing Customers £60,000

Incremental Net Retained Income from 1% increase in GWP £10,800

Scenario 2

Gain new Customers through Referral

Get 8 new customers at average GWP of £2,600 £20,800

Incremental Net Retained Income from 8 new Customers £3,744

What’s Next?

The fuel card that can guarantee

consistently cheaper prices than the

average pump price and many other

fuel companies.

- Free to set up

- No minimum spend

- No fees

- Up to 45 days credit

- 8,500 retail sites across the UK