Embed Size (px)
DESCRIPTION
Blogging is not new to IRC International Water and Sanitation Centre but now it is becoming more institutional. This presentation is part of the blog session suring the IRC-nergy week from the 16-20.1.2012
Citation preview
Tips and hints on Writing for blogs & How to
publish in blogs
Caridad Machín Camacho IRC
1. 3 blog examples 2. Hints3. Practical exercises
Content
What can be improved?
One editor gets a long letter from a friend. After signature at the end of many pages is a scribbled apology:
“Pardon me for going on. I didn’t have time to write a shorter letter”.
Keep it simple
1. Keep, cut, or kill?, 2. No passive in Web headings 3. F-shaped pattern (1st 2 paragraph
+imp.inf)4. Use old keywords titles5. Show numbers as numerals6. Microcontent: writing headlines,
page titles7. How to write inverted pyramids in
blogs?
Content
Brief & get to the point quicklyActionable content. Avoid overuse adj &
adverbsDivide your text in blocs. Leave a space
between lines. ±45 words X paragraphUse bullet points instead of whole
sentences.Write important words in boldsUse short instructions. i.e.: Fill in the form
Writing style
New Words can Ruin Your Search Rankings
Do not use marketing and internal vocabulary
Use Old Words When Writing for Findability
Clearly explain what the article is about. Don’t use acronyms in titles
Use plain language: no puns, no "cute" or "clever" headlines.
Make the first word an important, information-carrying one.
How to Write Headlines, Page Titles &Subject Lines.
The inverted pyramid is more important. Users don't scroll, very frequently only read the top part of an article.
Inverted Pyramids in Cyberspace
conclusion
explanationdetails
Exercise and help: http://en.support.wordpress.com/posts/
Go & add a New postCopy your post or write your postAdd a category and tagsPingback & allow comment to your postAdd a link and later unlinkInsert a more tag (divide your post)Bold a few wordsAdd a pictureSave as a draft firstAdd sharing buttons to your post.
