Beyond Post and Pray:

5 Steps to Effective Job Descriptions

Learn how to:

ü Write job descriptions that attract applicants ü Catch the eye of passive talent ü  Level the recruiting playing field

ü Choose between Job Posts & Job Slots ü  Leverage analytics to optimize your job

Tip #1 – Research first, write later

Start with the end in mind

Run a search to research your ideal candidate

–  What keywords are in their summaries?

–  What skills and endorsements do they list?

–  What types of companies have they worked at? –  What did they study in school?

iE  Tech,  Infomatrix    

Amy  Miller  Acme  Tech  

LinkedIn Alumni Tool linkedin.com/edu/alumni

Tip #2 – Nailing the perfect job title

Save creativity for the job description, not the title

Tip #3 – The power of a conversational tone

Word choice matters

Tip #4 – Showcase what the candidate can do in the role

Highlight the position’s impact

Tip #5 – Experiment with new formats

A picture speaks a thousand words

Job Posts and Job Slots

Sponsor your job

After the writing is over, go the extra mile

ü  Follow up with Profile Matches

ü  Broadcast your job

ü  Keep growing your talent brand

Test, measure and do what works

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