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The presentation was given at the open seminar about business communication strategies in Torun, Poland. Its aim was to show how many tools are available in order to find partners abroad. Of course, if you have a good strategy and if you can communicate in English:)
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Communication B2B in English Komunikacja B2B w języku angielskim
Seminarium Strategie Komunikacji w Biznesie
Torun, 2012
Świadoma komunikacja B2B Świadoma komunikacja B2B
na rynkach międzynarodowych, na rynkach międzynarodowych,
czyli biznes po angielskuczyli biznes po angielskuJustyna Niebieszczańska –TkaczukJustyna Niebieszczańska –Tkaczuk
BRIDGEHEAD PRBRIDGEHEAD PR
ul. Włocławska 167, 87-10 Toruń tel. 56 651 00 34; fax: 56 654 88 24e-mail: [email protected]; www.tarr.org.pl
SeminariumSeminariumSTRATEGIE KOMUNIKACJI W BIEZNESIESTRATEGIE KOMUNIKACJI W BIEZNESIE
Fact #1914,398,325
Germany 56%
France 36% Russia 4.9%
Slovenia 32% Scandinavian countries 80%
Question #1Ready?
Easy Peasy!
Never confuse movement with action.
Test www
Fact #2 You always
communicate
Question #2 How?
Huston, we have a problem !
Do you speak English
?
magic levels
of English
Know
Speak
Communicate
Emotional labour
S.Godin
Coversatons drive business
Speak
&
Communicate
The Internet is becoming the town square for the global village of tomorrow.
Bill Gates
Good news #1
Word of mouth is the best medium of all. Now available for everyone.
Good news #2
92% B2B buyers search…
Good news #3
72% B2B marketers use social media
Where is your company? Feeling lost?
Draw your way!
Meet ROSIE!
Basic research is what I am doing when I don't know what I am doing.
Wernher von Braun
Research
Objectivness
Strategy
Implementation
Evaluation
Action
Content
Connect
When you build bridges you can
cross them
Possibility means opportunity
Business proposal letter
Press release
Skype me
Internet
B2B Social Networks
1
2
3
4
5
28% B2B marketers use
blog
In every B2B relation is
always one-to-one
relation
Every day Public Speaking
Making Public Speaking
19th JuneTorun
Comfortable
BRIDGEHEADBRIDGEHEAD
in cooperation with TARRin cooperation with TARR
Visit: www.bridgehead.plVisit: www.bridgehead.pl
ul. Włocławska 167, 87-10 Toruń tel. 56 651 00 34; fax: 56 654 88 24e-mail: [email protected]; www.tarr.org.pl
SeminariumSeminariumSTRATEGIE KOMUNIKACJI W BIEZNESIESTRATEGIE KOMUNIKACJI W BIEZNESIE
