Content Marketing

Where does it stand?

In 2013, $118.4 billion

was spent on content marketing,

video marketing and social media

Marketers are investing $12.5 Billion in Online Content

25% of marketing budget is spent on Content Marketing

33% of B2B marketing budgets are now allocated to Content Marketing

Why invest in Content Marketing?

This is what we learned from a survey of B2B customers

61% respondents are more likely to buy from that company that delivers custom content

90% find custom content useful

78% believed that companies providing custom content are good to build relationships with

70% prefer to learn about a company through articles rather than an ad

Interesting content is the biggest reason

why people follow brands

on social media

What is the best time to share content?

Thursdays/Fridays 1:00pm to 3:00pm

Wednesdays at 5:00pm

(Posting more than one blog per day will get a higher

chance of inbound links and more unique views)

Blog posts : Monday 11:00 am

Blog posts: Monday 11:00am

Email: Thursdays5:00pm to 7:00pm

B2B organizational

goals for Content

Marketing

79% BRAND AWARENESS

74% CUSTOMER ACQUISITION

71% LEAD GENERATION

64% THOUGHT LEADERSHIP

63% ENGAGEMENT

60% WEB TRAFFIC

45% LEAD NURTURING

43% SALES

Videos

Blogs

Images

Infographics

Interactive

Media

Whitepapers

SalesCopy

Motion

Graphics

Illustrations

Buyers

Guide

Content with best ROI

SOURCES:

•Google Advanced Images Search •http://wallpaperswide.com•https://www.flickr.com/photos/59937401@N07/5929472943/in/photostream/•https://www.flickr.com/photos/59937401@N07/5930026346/in/photostream/•http://thebrockreport.files.wordpress.com/2014/01/helping-hand.jpg•http://commons.wikimedia.org/ •http://www.grassrootgardens.com/•http://www.photl.com/www3/photos/2010/05/31/2358/wm273436tt.jpg

US: +1 (650) 353-4574info@position2.comwww.position2.com

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