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The revival of audio wire incorporated audio wire incorporated
Online Experience
Director of SalesVincent Meulendijks
Director of design Thijs van Wonderen
20 December 2011
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Contents
• What is the problem?
What causes the problem?
• Sales conversion rates
• What are the recommendations?
Launch of the site
• Summary2
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What is the problem?
•Leading manufacturer
•Decreasing sales
•High user abandonment
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What causes the problem?
•Lay-out
•Colour
•Image
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What causes the problem?
•Navigation
•Registration
•Shopping card
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Sales conversion rates
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Sales conversion rates
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Sales conversion rates
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Sales conversion rates
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Sales conversion rates
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Sales
Years
Sales in mil. dollars
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Sales
Years
Sales in mil. dollars
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Sales
Years
Sales in mil. dollars
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What are the recommendations
• Facebook and twitter link
• Showing recommended products
• Improvement of search options
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Recommendations
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improvement of customer experience
-Simplifying registration and purchasing process
- Adding extra announcement with link to Facebook and Twitter
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SWOT-Analysis
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SWOT analysis
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Launch of the new site
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summary
• Sales conversion rates
• Social media link
• Showing recommended products
• Improvement of search options
• Simplifying registration and purchasing process
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Thank you for your attention
•Are there any questions? Online Experience
Director of Sales Vincent Meulendijks
Director of DesignThijs van Wonderen
