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Using Google Tag Manager to Improve Your Conversion Rate
Matt Davies Slingshot Search
Hello
I’d like to talk you today about Google Tag Manager.
Tag Manager can seem quite daunting to the uninitiated.
But Google Analytics can’t track everything straight out of the
box.
Sometimes we need Tag Manager to give it a helping
hand.
Using Tag Manager we can track when
(for example):
●PDF files are downloaded●Videos are watched
●Email links are clicked… or practically any other action
is taken.
Because for some businesses, these can be key
points for conversion!
For example...
My client’s site has 2 points of conversion.
Here...
and here.
But we were only tracking the
contact form...
even though the email address link is
more visible.
So we decided to change things.
Enter TAG MAN(ager).
Using Tag Manager, we:●created a trigger
(when the email link is clicked) which
●fires a custom tag which●records a conversion in
Google Analytics.
By collecting this data, we increased recorded
conversions by 150%.
Here’s a quick guide to how you can do the same.
Sign up at tagmanager.google.com, and
create an account.
Enter a name for your account.
Enter a container name and type.
Create a new trigger.
Name your trigger.
Choose Event Type.
Configure Trigger.
Select when / where enabled.
Configure to fire only on email link clicks.
Create a new tag.
Name Your Tag.
Select your product.
Choose a tag type.
Configure your tag.
Select your trigger to “Fire On”.
Check your trigger and tag are working.
And then publish both.
Now login to Google Analytics.
Click Admin > Goals > New Goal.
Set a custom goal, name appropriately.
Add goal conditions.
And you’re done!
For more ideas and advice, search “MeasureSchool” on
YouTube.
Thankyou and Goodnight!