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This is the slide deck from my August 2014 Presentation on "Advanced Social Media for Authors" at Writer's Digest. It includes elements of best practices for maintaining a successful social media strategy, as well as a solid round-up of tools and resources.
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ADVANCED SOCIAL MEDIA FOR AUTHORSWhat Works, What Doesn’t, And How to Manage It All
Kristen McLean
Writer’s Digest 2014
Kristen McLean
Founder & CEO, Bookigee
HELLO!
MYTH #1
You HAVE to be using (EVERY)
Social Media Platform
MYTH #2
Growing your social media following will
bring you FAME
MYTH #3
A BIG Social Media following will SELL
more books
WHAT SOCIAL MEDIA IS
Social Media is a set of TOOLS to accomplish a
GOAL that starts with a
STRATEGY
THE KEY TO SUCCESS
AUTHENTICITY
WHAT SOCIAL DOES
BEST #1
Facilitate 1-to-1 Communication
WHAT SOCIAL DOES
BEST #2
Amplify a message
SLOW & STEADY WINS
THE RACE
Be systematic, patient, and realistic
THE 5 PRACTICES
Bulk Schedule outbound communications
Create & regularly maintain Facebook/LinkedIn contact lists
Create/maintain Twitter lists by genre/interest
Participate in online “chats” in your area of expertise
Schedule regular time to “fill-up the tank”
GET ORGANIZED
The key to a successful and manageable social media strategy is good systems
PICK YOUR PLATFORMS
Blog – or – Tumblr
Do you want a brand organizer also? Try Flavors.me
PICK A SCHEDULING TOOL
SETUP CONTACT LISTS IN FACEBOOK/LINKEDIN
SETUP THEMATIC TWITTER LISTS
PLAN SOME “EVERGREEN” POSTS
TRACK “INTERESTINGNESS”
5 PRACTICES BY DAY
MON - 20 min: schedule tweets/posts thru Friday
TUES - 15 min: build Twitter lists| 5 min: add tweets
WED - 15 min: confirm/groups new FB friends (+tweet)
THURS - 15 min: participate in a live Twitter “chat” (+tweet)
FRI- 20 min (or more): read 1 new article “for curiosity”
EVERYDAY - “be thankful”
SLOW & STEADY WINS
THE RACE
Be systematic, patient, and realistic
TOOL
SOCIAL MEDIA ANALYSIS !Mention - https://en.mention.com/ Use it to monitor & respond to all social media channels around a particular account or subject
Followerwonk - https://followerwonk.com/ Search Twitter for users by theme & social authority
Fanpage Karma - http://www.fanpagekarma.com/ Monitor or compare stats on an unlimited number of Facebook fan pages
Round Team - https://roundteam.co/ Allows you to set filters to auto-RT content
Twitonomy - http://www.twitonomy.com/
TOOL
Tools For Building Twitter Tweepi - http://tweepi.com/dashboard Tweet Adder - http://www.tweetadder.com/ Automatic tools that build twitter followings fast (must be used carefully!) !Reading & Discovering New Stuff Currents - http://www.google.com/producer/currents FlipBoard - http://flipboard.com/ Zite - http://zite.com/ You MUST make regular time to read & find new material outside the “stream” !Email & Contact Management Mail Chimp - http://mailchimp.com/ Constant Contact - http://www.constantcontact.com/ Great off the shelf tools for managing contacts (and communication campaigns)
TOOL
Collecting the Feedback & Numbers Google Alerts - http://www.google.com/alerts Topsy - http://topsy.com/ Peek Analytics - https://www.peekanalytics.com/ Facebook Insights - www.facebook.com/insights/ Nutshell Mail - https://nutshellmail.com/
!
Organizing your Brand Flavors - http://flavors.me/ !
