CAPABILITIES & CREDENTIALS

• Adfactors B2B is India’s First and only full service Integrated B2B Communications Consultancy

• We have earned the experience in managing B2B marketing communication across a wide-rangeof sectors, including Banking, Information Technology, Logistics, Infrastructure, Power T&D,Manufacturing, Pharmaceuticals and Engineering

• Our specialist team, come from technical, financial services, manufacturing and industrialbackground, who understands the complexities of managing a B2B brand in a wide range ofsectors, markets and buyer/ influencer groups

• We create engaging interaction points to :

• Engage customers, influence prospects, build communities and inspire investors

• Help generate sales-ready leads through database driven communications

• Attract & retain talent

• Manage crisis

• Presence across a network of 40 offices across India; and in Africa, Dubai, Singapore, Sri Lanka,Nepal, Pakistan and Bangladesh

Who are we

• Our research highlighted that B2B companies face some unique challenges compared to B2C companies

• Limited marketing budgets, diversely spread markets, stretched sales force and extremely knowledgeable customers

• Leads missed due to little or no awareness about the company’s offerings amongst key decision makers

• Have limited or no in-house resource to execute marketing strategies

• Long and complex sales cycles lasting from 4 to 12 months

• Traditional communication tactics have proved ineffective generating low ROI

• Hence there was a need for an efficient model of communications that consistentlycommunicates with the complete universe of stakeholders by intelligently leveraging all free andinexpensive tools of communications, integrated through unified messages that are sharp andto the point

• We partner with you to work with us as an extension of your business division driving marketinginitiatives that impact the right target audience

Why the need for specialized B2B consultancy

B B

Customers

Su

pp

liersE

mp

loye

es

Events

Influencers

Obsession with understanding client’s business context, strategy and tactics

Blend of domain knowledge and communications expertise

Integrated messaging across all communications platforms

What do we do - Our value proposition

Brand Core

Banking & financial services

Infrastructure and realty

IT and ITES Automotive & allied

Industrial commodities

Engineering and capital goods

EducationPharma & Healthcare

Where - Expertise Across Diverse Sectors

How – our consulting approach

Analyse and understand audiences,

business and environment

Create a unique story and

differentiated messages suiting each individual

medium

Design an audience centric

influencer strategic plan

Execute across all mediums of

communications

Permanent Monitoring and

Performance Tracking

Influencer strategy and integrated plan Measurement

Storytelling across mediums

Discover Shape Integrate Express Optimise

Research

Who – some of our esteemed B2B clients

* Above is just an inidcative list, Adfactors PR services over 290 clients across industry verticals

National Network..National delivery capability

• Offices in 14 cities & resident representatives in 26 additional locations

• Presence in key auto markets• Strong relationships with regional media• Representative network across key tier II locations

Ability to effectively engage, address markets and media where the growth is expected

Special strength in engaging regional media – key to success in penetrating the Indian market

Head office• Mumbai

Branch offices• New Delhi• Kolkata• Chennai• Chandigarh• Ahmadabad• Bangalore• Hyderabad• Pune• Indore• Kochi• Lucknow• Jaipur

Resident representatives• Bhubaneswar• Rajkot• Baroda• Guwahati• Goa• Ranchi• Ludhiana• Patna• Mysore/Mangalore• Vishakhapatnam• Jammu• Bhopal

• Adfactors Group founded in 1982 is India’s Independent global communications group, headquartered in

Mumbai

• The Adfactors Group is the only one that provides bandwidth of geography, knowledge, capabilities.

• The Group is physically represented in India through 40 offices; and in Dubai, Singapore, Sri Lanka and

Bangladesh

• It invests 2% of its profits in training and knowledge management of over 800 professionals employed by the

group

• Group Companies include

• Adfactors PR: India’s largest public relations consultancy firm, currently servicing over 270 clients

• Adfactors Advertising: Leading financial advertising agency

• chlorophyll Brand Consultancy: Brand management and communications, brings together some of

the best minds in Indian advertising

• Projects Today: Tracks all projects across India and owns 5 B2B print publications and 6 online portals

• Indiastats: Tracks secondary socio-economic indicators

• Saffron Media: a media house focused on Pharma & Heatlthcare, Food & Beverage and Travel &

Hospitality, owns 4 print publications and 4 online portals

Leveraging the power of Adfactors Group

Stay connected

/adfactorsb2b

@adfactorsb2b

/company/adfactors-b2b

/adfactorsb2b

/adfactorsb2b

Vikram.kharvi@adfactorspr.com

www.adfactorsb2b.com

9930143550

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