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strategic thinking + creative ideas + brilliant execution

Madrid • London

Hello.

We tell brand stories...

...to help our clients sell more, to communicate

with their employees, to explain, to reason,

to win the hearts and minds of customers.

We develop strategies and creative ideas

that turn into great communication.

We listen more than we talk. We’re smart

and experienced but we do not believe

that we have a monopoly on the truth.

Long term is the right term for our client

relationships.

And we understand that communication

is not digital (nor even just analogue).

It’s not B2B, B2C, nor even B2B2C.

It’s person to person.

DMA

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WHAT WE OFFER

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DMA PARTNERS IS A FULL SERVICE AGENCY We provide consultancy that helps you communicate your brand, your product or service, your idea. The essentials to engage your customer, win new business, or engage your employees to create a common vision.

1. WORDS – communication strategy • copywriting • digital content • communication design • creative content generation • creative event strategy • email

2. VISUAL – branding & visual identity • graphic design • photography • video & film • illustration • edition & post production • interior design

3. MAKING IT HAPPEN – project management • creative development • production management • packaging design • digital and direct marketing

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These are our service areas:3

MEET THE TEAMCUSTOMER JOURNEY

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1. Pursue Accounts (listen to their needs)

2. Lead (show that we can help)

3. Suspect (propose a solution)

4. Prospect (drive the proposal)

Company and product positioning, reflect on market conditions, promote similar wins, thought leadership, events, digital awareness credibility

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2.

Insight pack, key account marketing, events, testimonials, promote similar wins

Showcase, workshop, sponsorship, events, presentations

Proposal and bid documentation, RFP and RFI answer, Exec Summary, presentations, value proposition

Case studies, market insight, direct mailing and email, loyalty programs, launching new products, events

Consultancy, brand & communication strategy, documentation, conceptual idea, creative content, illustration, visual identity

Documentation, illustration, conceptual idea, visual identity, copywriting, creative event strategy

Consultancy, presentations, marketing concept, illustration, event concept and ideas

Documentation, copywriting, illustration, creative content, graphic design

Consultancy, communication strategy, documentation, illustration, visual identity, email

5. Account (listen to their needs, show that we can help)

Services that help your customer on their journey from interest to purchase to advocate

How DMA can help you communicate throughout the customer journey

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4.

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Project management, creative development, production management, packaging design, digital & direct marketing

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WE SPECIALISE IN B2B COMMUNICATION

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With special expertise in these business sectors:

Engineering & technologyLeisure, travel & tourism

TelecommunicationsProfessional ServicesIT & software

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THE PROOF OF THE PUDDING IS IN THE EATINGCASE STUDIES & OUR CLIENTS

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LEADING THE RENAISSANCE IN EUROPEAN

RAILWAY

Major, ongoing brand development project for Amadeus Rail; the technology that’s making rail booking easy.

DMA project services: consultancy · creative development · copywriting · branding & visual identity · graphic design · photography · edition & post production · creative content generation · communication design · communication strategy

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Strategic objective: To create customer intimacy, by incorporating topics identified on a Railway industry Advisory Board to build an agenda resonating with a senior level audience of railway professionals and travel agencies.

Our approach: We delivered the event creative concept including a series of images that defined the event print material. We also

wrote and produced ‘Destination Barcelona’ a film to position Amadeus as a thought leader.

Business results: Reinforced business relationships and substantial number of new customer leads. “Destination Barcelona” ranked top in the event customer survey.

Market: Pan-European

CREATIVE & CONTENT GENERATION FOR AMADEUS RAIL’S ANNUAL CUSTOMER EVENT

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AFRICA RISING

Brand development for major African broadband and TV company.

DMA project services: consultancy · creative development · copywriting · graphic design · communication design · communication strategy

Strategic objective: To communicate the brand and business purpose to an international community of investors in order to ensure the ongoing funding and understanding of the Wananchi project.

Our approach: Consultancy, visual identity elements, graphic design, and content writing.

Business results: A successful CEO Roadshow involving visits to numerous international banks and investment institutions, venture capitalists for a round of funding to support the project.

Market: Investor community in US and Europe.

AFRICA RISING . CRITICAL INVESTOR RELATIONS FOR WANANCHI GROUP - BROADBAND AND INTERNET PROVIDER

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DMA project services: consultancy · creative development · copywriting · graphic design · photography · edition & post production · communication design

Research and thought leadership to set the agenda for the world’s airline industry. Major whitepaper and supporting communication launched 2015.

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WHAT KIND OF

TRAVELLER ARE YOU?

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Strategic objective: Launch of a thought leadership whitepaper for Amadeus focused on airlines and traveller segmentation for the future.

Our approach: We had to come up with a creative concept to explain the 6 traveller tribes. Project deliverables to help included a short film plus suite of original photography depicting each different traveller ‘tribe’.

Business results: Best ever results for Amadeus measured by social media interactions and Google searches with more than 25,000 online video views.

Market: Worldwide launch from taking in US, Europe Asia Pacific, LATAM, Africa.

WHAT KIND OF TRAVELLER ARE YOU?

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Spain’s original love mark: ONO. We’re proud to have worked for many years driving the brand. ONO was bought by Vodafone in 2015.

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IT’S A LOVE

THING

DMA project services:  consultancy · creative development · copywriting · packaging design · branding & visual identity · graphic design · photography · illustration · production management · creative content generation · communication design · communication strategy

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Strategic objective: For a number of years DMA Partners managed all brand development for ONO (the only competitor to Telefonica at that time). During this period, ONO went from zero to 2 million customers, roughly 6 million people, in a period of 10 years.

Our approach: We were the lead consultancy on developing the brand, building customer stories and narrative, and delivering multiple

design projects customer communication, including commercial promotions.

Business results: In the period that we worked for ONO they grew to reach 2 million connected households in Spain. ONO has now been bought by Vodafone.

Market: Spain

IT’S A LOVE THING

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Major brand development and advertising programme for QualitySolicitors, the UK’s leading network of independent, local law firms.

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LEADINGTHE UK

LEGAL SERVICES REVOLUTION

DMA project services:  consultancy · creative development · copywriting · branding & visual identity · graphic design · communication design · communication strategy

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Strategic objective: To create awareness and attract new members to the organisation, in an attempt to make QS, the UKs most significant network of legal professionals.

Our approach: To develop a bold communications campaign, including consultancy, messaging, graphic design, visual ideas, photography and copywriting for the

messaging and content. The campaign was run in the Law Society Gazette for 6 months.

Business results: Notoriety from the campaign and many enquiries from the Law Society Gazette to build a pipeline of potential new members.

Market: UK

LEADING THE UK LEGAL SERVICES REVOLUTION

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THEMEDITERRANEANAS IT ONCE WAS

A beautiful idea, simply communicated in a major print, outdoor and online campaign for Croatian National Tourism.

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DMA project services:  consultancy · creative development · copywriting · branding & visual identity · graphic design · photography · production management · creative content generation · communication design · communication strategy

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Strategic objective: To grow the recognition of Croatia as a tourist destination significantly in the Spanish market. We worked with the Croatian National Tourism board for 5 years, developing their campaigns year on year, positioning Croatia as the ‘Mediterranean as it once was’, promoting gastronomy, fine wine, secluded beaches and beautiful islands.

Our approach: Helping create awareness we developed visual identity, advertising campaigns, all photography including all campaign evolution.

Business results: A massive increase (+140%)of visitors travelling to Croatia from the Spanish market.

Market: Spain

THE MEDITERRANEAN AS IT ONCE WAS, TO GROW THE RECOGNITION OF CROATIA AS A TOURIST DESTINATION

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DMA project services:  consultancy · creative development · copywriting · graphic design · photography · edition & post production · strategy · illustration · production management · creative content generation · communication design · communication strategy

CH…CH…CHANGES

A global programme in change management for internal function operating on all five continents for engineering and technology giant, Smiths Group plc.

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Strategic objective: To help a large team spread over 5 continents within the company, to fully align and support the business in its growth agenda. The campaign lasted around 2.5 to 3 years and focused around a set of common values and working methodology.

Our approach: We provided consultancy, and development of the concept. Throughout the project we delivered communication that was then presented at employee conferences,

used for internal communication, including the development of a web interface. Filming interviews with key people helped get the message across to the employees.

Business results: The results have been very positive in aligning the function resulting in a much more effective service delivery.

Market: UK / US / China

A GLOBAL PROGRAMME IN CULTURAL CHANGE MANAGEMENT FOR SMITHS GROUP PLC

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DMA project services:  consultancy · creative development · copywriting · graphic design · communication design · communication strategy

FROMHARDWARE

TO SOFTWARE

Leading the evolution in Toshiba from hardware supplier to deliverer of wider software and services.

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Strategic objective: To re-position the Toshiba B2B division, as a solutions provider rather than a hardware provider. Toshiba had developed software for back office processes and workflows and had reviewed their long term strategy in order to enter the software market by building awareness with their long standing customers on this new direction and solutions offer.

Our approach: In-depth consultancy on the campaign, development of the messaging, positioning, communication theme, photography design, and campaign rollout.

Business results: Sharp increase in sales of software solutions and enhanced brand awareness.

Market: Pan European

FROM HARDWARE TO SOFTWARE, REPOSITIONING TOSHIBA

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SOME OF OUR CLIENTS

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<<

MEET THE TEAM

Melisa Dupré | Art Director

David Mears | Founding Partner

Richard Alden | Senior Partner

María Hoyos | Communication Designer

Philip Martin | Managing Partner

Jorge Hernández | Senior Communication Designer

Igor Dinuzzi | Senior Communication Designer

David Standley | Creative Director

Victoria Ferreyra | Office Manager

MEET THE TEAM

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SPAINCalle del Prado, 4 - 1ºB 28014, MADRID

Tel: +34 911 19 05 26

UK  The Brassworks, 32 York Way, LONDON N1 9AB Tel: +44 771 994 67 06

www.dma-partners.com @dma_partners dmapartners dma-partners-design-consultancy

LET’S TALK

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THANK YOU!