Top 10 Reasons Why B2B Marketers Need a B2B Agency

TOP TEN REASONS WHY B2B MARKETERS NEED A B2B AGENCYERIN MICHALAK

They are a considered purchase. With multiple stages, players and layers of distribution.

1. B2B PURCHASES ARE NOT IMPULSE BUYS

You’re not selling toothpaste. You’re selling technical products to really smart people.

2. B2B BUYERS ARE SOPHISTICATED

No one ever got fired for bringing home a Pepsi. B2B? Not so much.

3. THE STAKES ARE HIGHER

B2B buyers go deep. Successful B2B marketers do too.

4. B2B TOPICS, CONCERNS AND HOT BUTTONS ARE MORE COMPLEX

B2B is boring? Is it boring to save lives, build stadiums, explore outer space?

.

5. B2B IS IMPORTANT

Distributors, reps and many more. Way more complicated than hitting “purchase” on Amazon.

6. B2B BUYING CHANNELS ARE COMPLEX

B2B agencies get this. And make technical products easy to understand.

7. B2B PRODUCTS AND SERVICES ARE SOPHISTICATED

They don’t all live in the same ZIP codes or watch the same TV shows.

8. B2B BUYERS ARE HARDER TO FIND

Long-term commitment. Having a conversation. Being patient.

9. B2B MARKETING REQUIRES RELATIONSHIP-BUILDING

Did I say that? Oops. Maybe not harder than B2C. But definitely different.

10. B2B MARKETING IS ACTUALLY HARDER

MARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDEMARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDE

03. WHAT ENGINEERS LIKE TO TALK ABOUT

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YOU NEED AN AGENCY THAT UNDERSTANDS B2B. THAT CAN TAKE THAT COMPLEXITY AND

TURN IT INTO SOMETHING.



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YOU NEED A B2B AGENCY THAT IS PASSIONATE ABOUT THE

INDUSTRIES YOU SERVE. THAT CAN TALK LIKE AN ENGINEER.



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THAT’S NOT FOR EVERY AGENCY. BUT IT’S DEFINITELY FOR US.

®

Godfrey is more than a global B2B marketing agency. We’re an engine

– one that drives industry knowledge, audience insight and strategic

creativity through a broad landscape of marketing tactics. Godfrey

has the industry knowledge and hands-on experience to help you

create and sustain productive conversations with the automation and

controls audience.

www.godfrey.com

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Top 10 Reasons Why B2B Marketers Need a B2B Agency