Hi Alistair,

Thanks so much for sending through the info – really great to see your plans for the new site!

You obviously have a strong service and really care about what you do, but there are definite improvements that can be made to:

• Customer Narrative• Calls to Action• Showcasing more of your passion

and professionalism

OPTION 1 – Supporting your copy

If you feel happy completing the writing yourself, I will report page-by-page on the site’s copy, with explanations on what works and what doesn’t, and how to

improve the customer journey to conversion.

These reports are usually delivered by a series of short videos. (But written reports are absolutely fine if you would prefer them.)

OPTION 2 – Writing key copy

This option includes the report in option 1, together with:

• Elevator pitch: 100 word summation of the customer proposition and key selling points, delivered in the Acre Design Tone of Voice.

• Homepage title / site strapline: 20 options for an opening title, bringing together all of the elements of the elevator pitch into one statement.

OPTION 3 – Writing the full copy

I’d suggest having six key pages on the customer conversion journey professionally copywritten:

• Homepage• About • What we do• Extensions landing page• Conservatories homepage• Book an appointment

CostsOption 1 – Supporting Your Copy

£155

Option 2 – Key Copy £475

Option 3 – Full Copy £850

I’m not currently VAT registered, so you won’t be liable for that. Price includes unlimited iterations until you’re completely happy.

Time frames

• Option 1 - this would occur after you have written the copy, and would take 3-5 days to complete.

• Option 2 – First drafts of the elevator pitch and titles would be with you after 2-3 days.

• Option 3 – First drafts of ll six pages will be with you in 5-7 days.

A couple of options

• You could just offer copywriting as and when people ask for it.

• I’d be happy to add something to any quote

• I’d normally meet with the client – delighted for you to be a part of that meeting if you’d like to be.

Hope this all make sense. Apologies for my feeble design skills – now you can see why I’m more of a word guy…

Look forward to chatting soon. I can make some time next week to get stuff done, as I know you’re keen to get moving.

In the meantime, Happy Friday!

Speak soon,

Steve