Design Proposal 2017

Corporate Identity,Website Development, & Social

Media Impact Proposal For

Interactivo Gulf is one of the fastest growing digital agency in Kingdom of Bahrain, helping many businesses with branding, corporate identity, profiling, web & mobile development, animated videos and promotional content across the Globe. Being specialized with the corporate identity, Interactivo Gulf would like to present a complete well-researched proposal for Jasmi’s Co As being new entrant in Franchising business, there are many factors that Jasmi’s Corporation needs to consider in order to cater more brands on board.

Being in food convenience business, there are few things that are essential for the success and getting extra benefit over the competitors to have a website that have all sleek, simple and informative elements in a way that can explain the business in a better way.

Here are the few elements that Interactivo Gulf would like to help your new business with.

REBRANDING Rebranding is the way to define things in more advanced way

bbbbbbb bbb bbb bbbbbb bb bbbbbbb bbb .bbbbbbbbbb bbbbbbb bb bbbb bbbb bbb bbbbbbbb bbbbbbbbbb bb bbbb bbbbb bb bbbbbbbb bbb bbbbb bbb bbbbbbbbbb bbb bbbbbbbbbb bb bbb bbbbbbb bbbb bbb bbbb bb bbb bbbbbb bbbb bbb . bbbbbbbb bb bbbbbbbbbbb-

REBRANDING bbbbbbbbbbb bbbb bbbbb bbbb bb bbbbbbb bbbbbbbbbbb ’ , -bbbbbbbb bb bbbb bbbb bbb bbbbbb bbbbbb bbbbbb bbb bbbbbbb bbbb bbbbbbbb bbb bbbbbbb bbbb bbb Jasmi’s Corporation i s :

bbbbbbbbbbb bbbb bbbb bbbb bb bbbb bbb bbbbbb bbbb bbbbbbbb bbbb bbb

Jasmi’sCorporation™






* All the elements are just an example to bbbbbbbb bbbbbbbb bbbbb .bbbbbbbbbbb bbb bbbbbbbb bb bbb bbbbb bb bbb bbbbbbb bbbbb bbbbbbbbbbb bbbbbbbbbbb bbb bbbbbbb bbbb

REBRANDINGInteractivo Gulf knows that Re-branding might not be as simple for Jasmi’s Corporation to go with as there might be a lot of printed material will also be needing to be re-vamped. So rebranding is completely optional.

JASMI’S CORPORATION COMPETITORS

VS

*Based on the research done by strategic team for major competitors

WHAT COMPETITORS ARE DOINGCompetitors are focused on all the ends from developing regional based websites for the franchises to the

social media. Interactivo Gulf would like to propose Jasmi’s Corporation to do the same for all of their brands.

WHAT JASMI’S CORPORATION SHOULD DO TO BOOST SALES

*Based on the research done by strategic team for major competitors

On the basis of our analysis, following areas are needing IMMEDIATE attention for both clients and consumers:

• Website Re-vamping (Parent Company)• Website Development (Subsidiaries)• Social Media Marketing (Parent & Subsidiaries)• Digital Marketing (Both for Parent & Subsidiaries)• Corporate Profile Development (Clients)

CURRENT WEBSITE PROBLEMSInteractivo Gulf have ran in depth audit for the website of Jasmi’s Corporation. There are following problem areas we have detected.

Social media buttons are not working

Website is not mobile compatible

Last website update was in 2011 (4 years back)

CURRENT WEBSITE PROBLEMSMany Parts on the website are still not functioning at all.

Map is not working

Placing an order tab is coming soon

news is not working

All these areas are not functional

ON GOOGLE (OVERALL PRESENCE)On Google, Company Links have been places well but the problem with an icon and no office details are major problem that might be faced by the prospect clients

ON SOCIAL MEDIA (OVERALL PRESENCE)Multiple pages for Jasmi’s Corporation and Le Chocolate page is in-active

Problem Areas• Audience is not engaging with the content on the page• Low number of reviews• No Check-ins• Multiple pages confusing audience• Last post done over 1.5 months

ON SOCIAL MEDIA (OVERALL PRESENCE)LE CHOCOLATELe Chocolate is one of its own kind place with great ambience. We being team at Interactivo Gulf love to go out there as the place literally have a great quality food available. The problem when comes to online world that Le Chocolate might be loosing a lot of customers being not active on Social Media.

Remember!Social Media is not about posting pictures. It is a Greatest source of gaining more customers by spending a very little on marketing.

Last post was made on June 18th 2015

NO. OF CONCERNS BY AUDIENCE/PROSPECTS

WEBSITE

Jasmi’s Corporation needs an online platform to engage with visitors and persuade them to do business with it. However, you won't be able to accomplish these goals if your website blends in with all the other bland business sites your visitors are accustomed to navigating away from.

GOALS & OBJECTIVES:

ITEMS

DESCRIPTION

Website Design & Architecture

Homepage

Online Reservation

Contact Form Locations Map

Design for the website by taking care of all branding elements for jasmi’s corporationDevelopment & Coding for the website

Homepage with all sliders of the restaurant overall environment

Page for online reservation that can get integrated with the existing system so that patroons can reserve their table for special events

Patroons/Customers can place delivery orders through contact menu.

Location map to help customers to reach their favorite restaurant

SEO Integration

SEO Pack integration will help in digital marketing strategy to align the links on google. Strategy will aid:- Overall Internet Presence- Ensuring the custom searches to encourage patroons to try- Bringing more audience to the website and fan page on Facebook- Analytics, Google + Aligning links + Back linking + White Hat SEO

Estimated Website Price

BD 700

WEBSITE SPECIFICS Interactivo Gulf will keep all the necessary web presence elements strictly in view and produce following things for Jasmi’s Corporation website:

Domain maintenance Hosting maintenance Cloud backup for the website Appropriate theme creation Adjustability of all sizes of devices including mobiles and iPad. Scheduling regular website overall maintenance Categorizing Audience

Platform Supported Version Tools & TechnologiesWordPress Desktop, Mobile, Tablet PHP, CSS, JS

Development Methodology Project Management Process Agile Project Management Portal Provided by Interactivo GulfSprint Length 2 week

PLATFORM VERSIONS SUPPORT

DEVELOPMENT METHODOLOGY

QUALITY ASSURANCE

WEBSITE

Quality Assurance Procedure Executed onInterface Testing Each Sprint Usability Testing Each SprintFunctional Testing Each SprintPerformance Testing Each SprintSecurity Testing Each SprintCode Reviews DailyRegression Testing Application Completion

AD-ON FREE SERVICES• 1 Year Website Support & Maintenance• Google Optimized Platform• Email Accounts on domain name• Domain hosting 1 Year free subscription

SOCIAL MEDIA MANAGEMENTInteractivo Gulf will help with being an active company on social media so that your audience will be able to communicate and help you understanding the needs. Keep

your audience updated with latest corporate happenings, events, achievements, awards and many more. Social media is also the best tool to evaluate the trends

within any business and help in adapting those trends in fast pace.

SUGGESTED SOCIAL MEDIA PLATFORMSFOR

JASMI’S CORPORATION

BD 250 BD 300 BD 350* Custom packages are also available according to the need

SEO PACKAGE SILVER GOLD PLATINUM

BD 150/Month

BD 200/Month

BD 250/Month

Web Analysis

No Of Keywords 10 20 40Pre SEO Check ✓ ✓ ✓

HTML Corrections ✓ ✓ ✓Crawler Compliance Implementation ✓ ✓ ✓

Google XML Sitemaps ✓ ✓ ✓Google Panda Check ✓ ✓ ✓

Google Analytics Analysis ✓ ✓ ✓On Page Optimization

Optimizing All Meta Tags If Required ✓ ✓ ✓Robot Txt Optimization ✓ ✓ ✓

Optimizing Site Directory Structure And Navigation ✓ ✓ ✓Image Optimizations 10 20 As per

RequirementAnchor Tag Optimization 15 30 As per

RequirementH1/ H2 Tag Optimization ✓ ✓ ✓

Existing Content Optimization ✓ ✓ ✓Creation Of New Optimized Pages (If Required) ✗ 10 15

DIGITAL MARKETING

* Custom packages are also available according to the need

URL Mapping ✓ ✓ ✓URL Rewriting ✗ ✓ ✓

Xml Sitemap Optimization ✓ ✓ ✓Google Analytics Webmaster Set Up ✓ ✓ ✓

Content Syndication And Optimizations

Keyword Oriented Blog Creations 2 4 8Keyword Oriented Article Creations 4 6 10

Press Release Writing 1 3 5Website Content Publications ✗ 10 15

Home Page Content Publications ✓ ✓ ✓RSS News Feeds Submission ✗ ✗ 50

Technical Audit Report

Keywords Analysis Report ✓ ✓ ✓Competitive Analysis Reports ✓ ✓ ✓Cross Browser Compatibility ✓ ✓ ✓

Website Load Time ✓ ✓ ✓Checking The Page Size ✓ ✓ ✓Check The Broken Links ✓ ✓ ✓

Duplicate Content Checking ✓ ✓ ✓RSS Feeds ✗ ✗ ✓

W3c Validations ✗ ✗ ✓

SEO PACKAGE SILVER GOLD PLATINUM

DIGITAL MARKETING

* Custom packages are also available according to the need