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About 4P research mix - a research company located in Warsaw's city center, Poland. 4P research mix is a member of ESOMAR, AQR, PTBRiO, OFBOR.
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Włodek Daab, President Co-editor of the revised ICC/ESOMAR Code, Vice-Chairman of ESOMAR
Professional Standards Committee. Founder of PTBRiO
and OFBOR, professional and trade organisations in Poland
Made to measure
4P research mix helps to build a competitive advantage
by providing knowledge about the market and
consumers,
and offering expert guidance for research projects.
We are specialists in delivering ad hoc and tracking research
projects designed to meet your business objectives.
Clients about us*
• they build valuable recommendations,
• researchers feel responsible for the research results and are
easy to work with,
• they offer excellent value for money,
• they adjust research tools to meet their clients’ needs,
• they make fieldwork quality their priority and they are good
organizers.
* Study on research companies’ image - PTBRiO 2011
Basia Frątczak-Rudnicka Ph.D.,
VP Knowledge Mgt ESOMAR and AQR Member, author of reports and practitioner articles,
juror for Effie Awards
4P research mix
in rankings We are listed as a TOP 10* company in Poland providing
research for: public sector, retail, electronic media &
internet, telecommunications, and pharmaceutical
products. * Report PTBRiO Research market in Poland, 2012.
Awards
II Audience Award - Kongres Badaczy 2011 Dr Barbara Frątczak-Rudnicka: “Unplugged. Technology
fatigued societies”
I Audience Award - Kongres Badaczy 2010 Dr Agata Grabowska: “Borrowers”
II Audience Award - Kongres Badaczy 2008 Dr Agata Grabowska, Tomasz Dulinicz, Agnieszka Pilawska:
“1, 2, 5…Do consumers know how to count?”
Clients
Paweł Wójcik Ph.D., VP Customer Service ESOMAR Member, OFBOR VP 2004-2007
Psychologist, 22 years in consumer research
Our Clients who agreed to publish their name: Blue City, BMW Group Polska, Discovery Channel,
GlaxoSmithKline , JTI Polska, LG Electronics Polska , Lot
Catering, ONE MS, Play (P4), Roche, Royal Unibrew Polska,
Sandoz, Tchibo, Telekomunikacja Polska / PTK Centertel
(Orange), Tesco, UCB, USP Zdrowie, Vobis, and many more.
Co-operation with 4P research mix is a sign
of professionalism and complete confidence
in ordering marketing data. I quite often testified
the flexibility of its employees. They have a good
attitude in the event of custom expectations.
I recommend 4P research mix as a research house. Karol Rubinkiewicz, Telekomunikacja Polska S.A. (Orange)
Research mix
for marketing mix
Agnieszka Pilawska Senior Research Executive
product
promotion
place
price
• new product development
• consumer trends
• segmentation analysis
• price and market
evaluation tests
• brand and communication
research
• shopper marketing
• loyalty and satisfaction
research
• reference marketing
Black & white 4P research mix has obtained an Interviewer Quality Control
Programme Certificate (PKJPA) for carrying out qualitative
and quantitative research projects in 2012.
PKJPA is an initiative of the Polish Association of Public Opinion
and Marketing Research Firms (OFBOR) the aim of which is to
improve the quality of research.
We are a member of global and national professional
organisations:
1. European Society for Opinion and Marketing Research
2. Polish Society of Market and Opinion Researchers
3. Organization of Opinion and Market Research Firms
4. The Association for Qualitative Research
Liliana Stołowska, VP Technology Mathematician, Statistician
Advanced Market Intelligence Consultant
We employ cryptographic techniques to effectively
protect electronic data which we process
in accordance with good IT practices.
Professional We apply a mix of methodologies, research tools
and analyses designed to fit the key elements
of the marketing mix.
our qual tools
• FGI, IDI, diads, triads, Assisted Shopping Trips
• chat FGI - focus group discussions on laptops
• View &Track - applications and web usability tests
• observation
• projective techniques
• creative techniques
• semiotic analysis
• ethnographic research
• concept lab
• metaphors
and quant tools
• PAPI, CATI, CAPI, CAWI, CLT
• Conjoint (CBC, CVA)
• MaxDiff, BPTO, PSM
• segmentation analysis
• perceptual mapping
• structural models and regression analysis
• multidimensional scaling, correspondence analysis
• mystery shopping
We also
use public social
networking platforms
for research
Lech Komendant R & D Executive
Technologies
in research We test and implement new technologies,
such as: • platform for online qualitative research
• communication platform for webinars, meetings, and
conferences
• system for audio-video transmission, i.e FocusVision
We have developed our own platform for
building online panels. Its flexible structure allows us to create
panels for specific projects and connect them
with external systems, such as loyalty programs.
Our CAWI is based on CADAS platform. We cooperate with
external consumer panels and distribute invitations on the
Internet or via personalized mailings. The system allows us to
create advanced questionnaires and control the progress of
research.
Karol Dąbrowski IT Manager
With passion Collaboration between specialists with
various competences enables each
of them to use their potential and knowledge
to the fullest.
We have 27 researchers and 5 consultants
within 7 teams.
Our consultants have been working in research for
more than 20 years, and are active in building
standards for the industry on a global forum.
We organize trainings for our
Clients: • unconscious motives of consumer
behaviour
• market segmentation
• shopper marketing research
• brand studies
• market research in practice
We
organize creative
workshops based
on consumer
trends
Gosia Olszewska, VP Marketing OFBOR Board Director 2006-2010, AQR Member, ESOMAR Member,
new product development consultant
Katarzyna Dziugieł Senior Project Manager
Trends
Design TrendGuide 2012 is the result of co-operation with
the Czteryczwarte Brand Design agency, the sociologists,
and design critics. We have prepared a guide to dominant
trends in design and their manifestations in packaging both
in Poland and worldwide.
We offer trends analyses in specific sectors
and categories of products and services.
2012 Trends Portfolio comprises 10
ready-to-use, well-described, nicely
packed and served-on-a-platter
consumer trends. Portfolio focuses
on the prominent and interesting
trends and phenomena, which have
been manifesting in Poland and can
be applied by businesses.
www.4prm.com/trendy
Bartek Sokołowski Research Team Manager
Special projects
Small Business DNA is a survey conducted since August 2010
by an online panel, which focuses on Polish micro- and small
enterprises.
Project partners:
Psychographic research explores consumer values, attitudes, behaviours, personalities, and lifestyles. We have
based our 4faces segmentation on the analysis of personality
profiles of Polish consumers, and defined four personality types:
aspiring pessimists, businesses-wise optimists, stubborn home-
birds, and sensitive extroverts.
UE Projects 4P research mix is currently conducing its 8th research
project co-financed by the EU, the funds for which are
supplied by the European Social Fund.
Our diagnoses on tailoring education and educational needs
are targeted at schools, local authorities, job centres, and
entrepreneurs. With this research project we support the
development of local labour market in Dolny Śląsk,
Wielkopolska, Mazowsze, Lublin, and Łódź provinces.
We have an extensive
experience in
managing complex
research projects
co-financed by the EU
Jakub Cichosz Senior Project Manager
Specialises in managing studies co-financed by the EU
Analysis of hidden metaphors is a tool which allows
us to obtain unique and fresh insights useful in both
strategy development and marketing communications.
This qualitative method has an exploratory
character. It can be used to study the image of
brands, categories, specific experiences (such as
getting up from bed, the way to work) and definitions
(e.g. youth, hangover).
Metaphors
Anna Bartnik-Mazerant Qualitative Insights Director
Each research project
includes several individual
interviews preceded by
selection of respondents
and a special homework
Dedicated research devoted to OTC and Rx
pharmaceuticals as well as medical products
and services.
4P medical is a team of experienced researchers
with profound knowledge of the complex rules of
pharmaceutical market and studies conducted
among healthcare professionals.
Our competence allows our Clients to save time,
ensuring substantive and useful findings.
We can help you face new challenges related to
the business environment of a pharmaceutical
company.
Anna Krasińska Senior Project Manager
Fieldwork
capabilities
333 projects every
year
International
projects in
Russia, Ukraine,
Czech Rep,
Hungary, Turkey
In 2011
CAPI 52 820
CATI 26 990
PAPI 55 239
mystery shopping 5747
successfully completed
512 FGI
and 370 IDI
in 2011
Kasia Filipowicz Fieldwork Director
Fieldwork standards
In the
PTBRiO 2009
ranking of market
research firms
4P research mix
received top rating
for fieldwork quality
Qualitative projects
• at least 2 researchers work in parallel on every project/ report
• at least 3 recruiters are responsible for a single focus group
• over-recruitment is a standard
• recruitment quality control at every stage
• best viewing facilities available
Quantitative projects
• we conduct pilot tests of our research tools
• we monitor interviewers’ work: at least 5% of fieldwork; logical
coherence of answers – 100%; data input – key variables (e.g.
sampling criteria) – 100%
• we do not separate research work from data processing tasks in
order to adjust analyses in accordance with the Client’s
marketing needs
Beata Nowak Qualitative Research Manager
Research studios Focus studios: Aubergine Studio & Olive Studio
• located in Warsaw city centre
• FGI transmission on-line via FocusVision
• palmtops for presentation of visuals
• Wi-Fi in every room
• translator booth and cordless earphones for simultaneous translation
• high-tech audio and video equipment
• air-conditioning in all rooms
CATI Studio • 32 workstations
• interview monitoring for Clients
• CATI-Audio – audio material tests
• system based on CADAS platform
Aubergine
Studio
Puławska 12a/5
Olive Studio
Puławska 12/8
CATI Studio
Puławska 12/9
We will be
happy to
work with you 4P Research Mix Sp. z o.o.
ul. Puławska 12a/5
02-566 Warszawa
tel. +48 22 565 27 50
fax +48 22 565 27 60
www.4Prm.com
Join us on
Ola Knapczyńska Research Executive