BOLO 2011

“NO PAIN, NO GAIN; HANDS-ON SALES SKILLS AND TIPS TO MAKE SURE YOU PRODUCE OPPORTUNITIES AND RESULTS”

Lucid Agency, LLCCopyright 2011 Lucid Agency | Confidential & Proprietary Information

Hello there

Lucid Agency

Lucid Agency = interactive marketing agency Based in Tempe Arizona, in our 6th year Problem Solving, High Level Search

Initiatives, Pay-per-click Management, Organic Optimization, Retargeting, Social Media Strategy, Website Development

Today you will learn

1. Networking doesn’t suck – Network your way up!

2. What your real core competencies are and how they will lead to a “full service retainer”

3. Developing and identifying strong partnerships or “power partners”

Here to develop business?

Where are you business cards? Do you have any on you right now? If so, how many? How many new people have you met today? Take the time right now to shake hands with at least 5 new peopleEven if you aren't in sales, you are the face of your agency and your sales person will follow your lead and examples you set

Sales = Success!

#Winning isn’t just for Charlie! Smaller, more

sophisticated agencies are winning

http://www.clickz.com/clickz/column/2102243/digital-requires-remodeling-relic-agency-model

Take away

Think about your expertise Re-evaluate your true capabilities,

talents and what you are “best at” or perceived to “be best at”

Don’t fool yourself, know your true limits as an agency. Don’t be afraid to know your limits, your clients will respect you for that.

Take the time to identify potential power partners here in the room with the exercise we just executed.

Random tip of the day

You don’t need to exercise time management, you need to stop procrastinating! Free advice courtesy of Ken

Evaluate “Your” Abilities

No one knows your agency better than you

No one can sell better than you Then why are you sitting behind your

desk worrying about operations or accounts receivables?

No one can design better than you No one can come up with better ideas

than you Then why are you sitting behind your

desk…..?

Things that can be outsourced Accounting Operations Project management HR All of these things can be easily

outsourced to either a part time employee or a vendor. Do what you are best at!

Build Strategic Partnerships

Have a client criteria

Lucid’s criteria Do they get it Can they afford us Do they need what we offer Are they willing to work with us Are they sketchy

“If you don’t stand for something, you will stand fornothing!” Same goes for the clients you take on,

they are a reflection of your agency.

Is Your Agency Average?

Notable quotes

“…don’t think that you are entitled to success, yet you are entitled to opportunity”- Mike Domek, sold TicketsNow.com for$265M

“Entrepreneurship is living a few years of your life like most won’t, so you can live the rest of your life like most people can’t” -unknown

(same is applicable for the agency business, sacrificing a few years to be the best designer, developer, UX, etc…)

Contact Info

Ken Bonham Vice President of Business Development |

Lucid Agency (480) 219-7257x111 ken@lucidagency.com