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A few days ago, I bought an interesting book on arguably business's hottest topic: Business Model Innovation. The book, "Gear Up," is written by Lena Ramfelt, Jonas Kjellberg, and Tom Kosnik. Gear Up is a well written book and covers 9 "Gears" or elements of a business model. Notable missing elements or building blocks are "Value Proposition," "Cost Structure," and "Product/Service." However, these elements are covered in the discussion of other Gears. Also, some descriptions of the Gears such as "Customer Acquisition" and "Team" are too specific. This specificity may lead some practitioners to omit valuable information that relates to their business model. I would suggest the use of "Channels" for "Customer Acquisition" and "Internal Resources" for "Team." Finally, "Profit" is not highlighted as a Gear. What I particularly like about the Gear Up book is its focus and information presented under the Gear of "Team." Unlike in many books on business model innovation, Gear Up discusses the number and type of members required to form a team that is likely to deliver successful business model innovation. In addition, the Gear Up framework explicitly considers "Competitors" and in particular, Competitive Strategy in terms of Blue Ocean Strrategy. Although the content of Gear Up is great especially when combined with its checklist of questions at the end of each chapter, the book does not present a graphic, template, or worksheet that facilitates the collection and organization of ideas on a business model. Consequently, in this presentation, I offer the Business Model Yacht as a multi-level system framework for visually organizing and managing ideas on each Gear of a business model. Use of the 9-Gear Business Model Yacht ensures that ideas for business models are rapidly documented, tested, and validated with a view to discovering and scaling a profitable business model. Hopefully, purchasers and readers of the 9-Gear book would find this enhancement useful. Your feedback would be appreciated.
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9-‐Gear Business Model Industry/Market/Customer Goal (Job To Get Done): ……………………………………………….………………………….
#BMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
IMPACTS
SYSTEM
9-‐Gear Business Model Industry/Market/Customer Goal (Job To Get Done): ……………………………………………….………………………….
#BMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
IMPACTS
9-‐Gear Business Model Industry/Market/Customer Goal (Job To Get Done): ……………………………………………….………………………….
#BMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
IMPACTS
9-‐Gear Business Model Industry/Market/Customer Goal (Job To Get Done): ……………………………………………….………………………….
#BMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
IMPACTS
Producer
Administrator
Customer
9-‐Gear Business Model Industry/Market/Customer Goal (Job To Get Done): ……………………………………………….………………………….
Book Reference
#BMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
Dream Team: 5 Personas
Evangelist
Innovator
Integrator
Dream Team: 5 Personas
Producer -‐ Develops and manages value chain as well as processes for scaling up/mass produc8on
Administrator -‐ Organizes “chaos” with a view to administra8ve efficiency for employees
Evangelist -‐ Promotes idea to everyone as absolute cure for customer pain while leading to divine peace and happiness
Innovator -‐ Has vision/insight/spark of genius for crea8ng product/service
Integrator -‐ Coordinates various func8ons and focuses on overall strategy to keep everyone on the same page
-‐ Acts as lynchpin that holds everything together
Customer
Industry/Market/Customer Goal (Job To Get Done): ……………………………………………….………………………….
Book Reference
#BMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
9-‐Gear Business Model
PAIN (COST STRUCTURE)
DELIGHT (REVENUE STREAMS)
VALUE (Happiness; PROFIT)
Reality Check
Team
Partners
q Customer AcquisiYon
Product/ Service
V: Value Engine
(Proposi@on/Strategy: Go Global)
Customer
B U S I N E S S M O D E L
CompeY-‐tors
9-‐Gear Business Model Industry/Market/Customer Goal (Job To Get Done): ……………………………………………….………………………….
Book Reference
#BMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
PAIN (COST STRUCTURE)
DELIGHT (REVENUE STREAMS)
VALUE (Happiness; PROFIT)
Reality Check
Team
Partners
q Customer AcquisiYon
Product/ Service
V: Value Engine
(Proposi@on/Strategy: Go Global)
Customer
B U S I N E S S M O D E L
9-‐Gear Business Model Industry/Market/Customer Goal (Job To Get Done): ……………………………………………….………………………….
#BMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
PAIN (COST STRUCTURE)
DELIGHT (REVENUE STREAMS)
VALUE (Happiness; PROFIT)
Reality Check
Team
Partners
q Customer AcquisiYon
Product/ Service
V: Value Engine
(Proposi@on/Strategy: Go Global)
Customer
B U S I N E S S M O D E L
9-‐Gear Business Model Industry/Market/Customer Goal (Job To Get Done): ……………………………………………….………………………….
#BMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
Forces Against
Forces For
PAIN (COST STRUCTURE)
DELIGHT (REVENUE STREAMS)
VALUE (Happiness; PROFIT)
Reality Check
Team
Partners
q Customer AcquisiYon
Product/ Service
V: Value Engine
(Proposi@on/Strategy: Go Global)
Customer
B U S I N E S S M O D E L
9-‐Gear Business Model Industry/Market/Customer Goal (Job To Get Done): ……………………………………………….………………………….
#BMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
New Entrants (Startups)
Subs@-‐tutes
(Incumbents)
PAIN (COST STRUCTURE)
DELIGHT (REVENUE STREAMS)
VALUE (Happiness; PROFIT)
Reality Check
Team
Partners
q Customer AcquisiYon
Product/ Service
V: Value Engine
(Proposi@on/Strategy: Go Global)
Customer
B U S I N E S S M O D E L
9-‐Gear Business Model Industry/Market/Customer Goal (Job To Get Done): ……………………………………………….………………………….
#BMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
Comple-‐mentors
Influenc-‐ers
New Entrants (Startups)
Subs@-‐tutes
(Incumbents)
PAIN (COST STRUCTURE)
DELIGHT (REVENUE STREAMS)
VALUE (Happiness; PROFIT)
Reality Check
Team
Partners
q Customer AcquisiYon
Product/ Service
V: Value Engine
(Proposi@on/Strategy: Go Global)
Customer
B U S I N E S S M O D E L
9-‐Gear Business Model Industry/Market/Customer Goal (Job To Get Done): ……………………………………………….………………………….
#BMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
S: Strengths
O: Opportuni-‐
@es
W: Weaknesses
T: Threats
#BMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
9-‐Gear Business Model Industry/Market/Customer Goal (Job To Get Done): ……………………………………………….………………………….
RED OCE
AN BLU
E OCEAN
PAIN (COST STRUCTURE)
DELIGHT (REVENUE STREAMS)
VALUE (Happiness; PROFIT)
Processes/ AcYviYes
Internal Resources
Inputs/ Partners
Channels & RelaYon-‐ ships
Product/ Service
V: Value Engine
(Proposi@on/Strategy: Go Global)
Present (Done): Problem/Reality
Future (To Do): Solu8on/Goal
Customer Segments q Sa@sfied q Overshot q Undershot q Non-‐customers
q Customer AcquisiYon
q Team
B U S I N E S S M O D E L
CompeY-‐tors
Book Reference
1
2
3
9
5
6
7
8
4
q Reality Check
APPENDIX
Project Management Yacht Reinven8ng Project Planning, Strategic Management, Design, and Innova8on
Project Management Yacht Reinven8ng Project Planning, Strategic Management, Design, and Innova8on
PARENT OF THE 9-‐GEAR BUSINESS MODEL YACHT
#PMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
Project Management RE
D OCE
AN BLU
E OCEAN
Big Hairy Audacious Goal (BHAG): ………………………………………………………………..………………….………………………….
Present (Done): Reality/Problem
Future (To Do): Scenario/Solu8on
SYSTEM
#PMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
Project Management RE
D OCE
AN BLU
E OCEAN
Big Hairy Audacious Goal (BHAG): ………………………………………………………………..………………….………………………….
VALUE (Un/Happiness; PROFIT) Present (Done):
Reality/Problem Future (To Do): Scenario/Solu8on
SYSTEM
#PMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
Project Management RE
D OCE
AN BLU
E OCEAN
COST (Pain)
BENEFIT (Delight; Revenue) -‐ +
Big Hairy Audacious Goal (BHAG): ………………………………………………………………..………………….………………………….
VALUE (Un/Happiness; PROFIT) Present (Done):
Reality/Problem Future (To Do): Scenario/Solu8on
SYSTEM
#PMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
Project Management RE
D OCE
AN BLU
E OCEAN
COST (Pain)
BENEFIT (Delight; Revenue)
IMPACTS -‐ +
Big Hairy Audacious Goal (BHAG): ………………………………………………………………..………………….………………………….
VALUE (Un/Happiness; PROFIT) Present (Done):
Reality/Problem Future (To Do): Scenario/Solu8on
SYSTEM
#PMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
Project Management RE
D OCE
AN BLU
E OCEAN
COST (Pain)
BENEFIT (Delight; Revenue)
IMPACTS -‐ +
Big Hairy Audacious Goal (BHAG): ………………………………………………………………..………………….………………………….
VALUE (Un/Happiness; PROFIT) Present (Done):
Reality/Problem Future (To Do): Scenario/Solu8on
#PMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
Project Management RE
D OCE
AN BLU
E OCEAN
COST (Pain)
BENEFIT (Delight; Revenue)
IMPACTS -‐ +
Big Hairy Audacious Goal (BHAG): ………………………………………………………………..………………….………………………….
VALUE (Un/Happiness; PROFIT) Present (Done):
Reality/Problem Future (To Do): Scenario/Solu8on
#PMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
Project Management RE
D OCE
AN BLU
E OCEAN
COST (Pain)
BENEFIT (Delight; Revenue)
IMPACTS -‐ +
Big Hairy Audacious Goal (BHAG): ………………………………………………………………..………………….………………………….
VALUE (Un/Happiness; PROFIT) Present (Done):
Reality/Problem Future (To Do): Scenario/Solu8on
#PMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
Project Management RE
D OCE
AN BLU
E OCEAN
COST (Pain)
BENEFIT (Delight; Revenue)
Processes/ AcYviYes
Internal Resources
Inputs/ Partners
Channels & RelaYon-‐ ships
Product/ Service
Customer Segments
IMPACTS -‐ +
Big Hairy Audacious Goal (BHAG): ………………………………………………………………..………………….………………………….
VALUE (Un/Happiness; PROFIT) Present (Done):
Reality/Problem Future (To Do): Scenario/Solu8on
#PMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
Project Management Big Hairy Audacious Goal (BHAG): ………………………………………………………………..………………….………………………….
RED OCE
AN BLU
E OCEAN
COST (Pain)
BENEFIT (Delight; Revenue)
VALUE (Un/Happiness; PROFIT)
Processes/ AcYviYes
Internal Resources
Inputs/ Partners
Channels & RelaYon-‐ ships
Product/ Service
Customer Segments
Present (Done): Reality/Problem
Future (To Do): Scenario/Solu8on
IMPACTS -‐ +
Internal Resources q Team -‐ Innova8on Team -‐ Stability Team q Core
Competencies q Core Values
(Habits/Tasks)
#PMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
Project Management Big Hairy Audacious Goal (BHAG): ………………………………………………………………..………………….………………………….
RED OCE
AN BLU
E OCEAN
COST (Pain)
BENEFIT (Delight; Revenue)
VALUE (Un/Happiness; PROFIT)
Processes/ AcYviYes
Internal Resources
Inputs/ Partners
Channels & RelaYon-‐ ships
Product/ Service
Customer Segments
Present (Done): Reality/Problem
Future (To Do): Scenario/Solu8on
IMPACTS -‐ +
Internal Resources q Team -‐ Innova8on Team -‐ Stability Team q Core
Competencies q Core Values
(Habits/Tasks)
ENVIRON-‐MENT
