Transcript
Page 1: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

       

9-­‐Gear  Business  Model  Industry/Market/Customer  Goal  (Job  To  Get  Done):  ……………………………………………….………………………….  

 #BMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

   

IMPACTS  

SYSTEM  

Page 2: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

       

9-­‐Gear  Business  Model  Industry/Market/Customer  Goal  (Job  To  Get  Done):  ……………………………………………….………………………….  

 #BMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

   

IMPACTS  

Page 3: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

       

9-­‐Gear  Business  Model  Industry/Market/Customer  Goal  (Job  To  Get  Done):  ……………………………………………….………………………….  

 #BMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

   

IMPACTS  

Page 4: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

       

9-­‐Gear  Business  Model  Industry/Market/Customer  Goal  (Job  To  Get  Done):  ……………………………………………….………………………….  

 #BMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

   

IMPACTS  

Page 5: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

Producer  

Administrator  

Customer    

       

9-­‐Gear  Business  Model  Industry/Market/Customer  Goal  (Job  To  Get  Done):  ……………………………………………….………………………….  

Book  Reference            

 #BMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

Dream  Team:  5  Personas  

Evangelist    

Innovator      

 Integrator  

 

Page 6: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

Dream  Team:  5  Personas  

Producer  -­‐  Develops  and  manages  value  chain  as  well  as  processes  for  scaling  up/mass  produc8on    

Administrator  -­‐  Organizes  “chaos”  with  a  view  to  administra8ve  efficiency  for  employees  

Evangelist  -­‐  Promotes  idea  to  everyone  as        absolute  cure  for  customer  pain  while  leading  to  divine  peace  and  happiness      

Innovator  -­‐  Has  vision/insight/spark  of  genius  for  crea8ng                      product/service    

   

Integrator  -­‐  Coordinates  various  func8ons  and  focuses  on  overall  strategy  to  keep  everyone  on  the  same  page  

-­‐  Acts  as  lynchpin  that  holds  everything  together      

Customer    

       Industry/Market/Customer  Goal  (Job  To  Get  Done):  ……………………………………………….………………………….  

Book  Reference            

 #BMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

9-­‐Gear  Business  Model  

Page 7: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

PAIN                                                      (COST  STRUCTURE)  

DELIGHT                                (REVENUE  STREAMS)  

VALUE  (Happiness;  PROFIT)  

Reality    Check  

Team  

Partners    

q Customer  AcquisiYon  

Product/                    Service  

 V:  Value  Engine  

(Proposi@on/Strategy:    Go  Global)  

Customer    

 B  U  S  I  N  E  S  S        M  O  D  E  L  

CompeY-­‐tors  

       

9-­‐Gear  Business  Model  Industry/Market/Customer  Goal  (Job  To  Get  Done):  ……………………………………………….………………………….  

Book  Reference            

 #BMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

Page 8: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

PAIN                                                      (COST  STRUCTURE)  

DELIGHT                                (REVENUE  STREAMS)  

VALUE  (Happiness;  PROFIT)  

Reality    Check  

Team  

Partners    

q Customer  AcquisiYon  

Product/                    Service  

 V:  Value  Engine  

(Proposi@on/Strategy:    Go  Global)  

Customer    

 B  U  S  I  N  E  S  S        M  O  D  E  L  

       

9-­‐Gear  Business  Model  Industry/Market/Customer  Goal  (Job  To  Get  Done):  ……………………………………………….………………………….  

 #BMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

Page 9: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

PAIN                                                      (COST  STRUCTURE)  

DELIGHT                                (REVENUE  STREAMS)  

VALUE  (Happiness;  PROFIT)  

Reality    Check  

Team  

Partners    

q Customer  AcquisiYon  

Product/                    Service  

 V:  Value  Engine  

(Proposi@on/Strategy:    Go  Global)  

Customer    

 B  U  S  I  N  E  S  S        M  O  D  E  L  

       

9-­‐Gear  Business  Model  Industry/Market/Customer  Goal  (Job  To  Get  Done):  ……………………………………………….………………………….  

 #BMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

Forces  Against  

Forces      For  

Page 10: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

PAIN                                                      (COST  STRUCTURE)  

DELIGHT                                (REVENUE  STREAMS)  

VALUE  (Happiness;  PROFIT)  

Reality    Check  

Team  

Partners    

q Customer  AcquisiYon  

Product/                    Service  

 V:  Value  Engine  

(Proposi@on/Strategy:    Go  Global)  

Customer    

 B  U  S  I  N  E  S  S        M  O  D  E  L  

       

9-­‐Gear  Business  Model  Industry/Market/Customer  Goal  (Job  To  Get  Done):  ……………………………………………….………………………….  

 #BMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

New  Entrants  (Startups)  

Subs@-­‐tutes  

(Incumbents)  

Page 11: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

PAIN                                                      (COST  STRUCTURE)  

DELIGHT                                (REVENUE  STREAMS)  

VALUE  (Happiness;  PROFIT)  

Reality    Check  

Team  

Partners    

q Customer  AcquisiYon  

Product/                    Service  

 V:  Value  Engine  

(Proposi@on/Strategy:    Go  Global)  

Customer    

 B  U  S  I  N  E  S  S        M  O  D  E  L  

       

9-­‐Gear  Business  Model  Industry/Market/Customer  Goal  (Job  To  Get  Done):  ……………………………………………….………………………….  

 #BMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

Comple-­‐mentors  

Influenc-­‐ers  

New  Entrants  (Startups)  

Subs@-­‐tutes  

(Incumbents)  

Page 12: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

PAIN                                                      (COST  STRUCTURE)  

DELIGHT                                (REVENUE  STREAMS)  

VALUE  (Happiness;  PROFIT)  

Reality    Check  

Team  

Partners    

q Customer  AcquisiYon  

Product/                    Service  

 V:  Value  Engine  

(Proposi@on/Strategy:    Go  Global)  

Customer    

 B  U  S  I  N  E  S  S        M  O  D  E  L  

       

9-­‐Gear  Business  Model  Industry/Market/Customer  Goal  (Job  To  Get  Done):  ……………………………………………….………………………….  

 #BMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

S:  Strengths  

O:  Opportuni-­‐

@es  

W:  Weaknesses  

T:  Threats  

Page 13: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

       

 #BMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

9-­‐Gear  Business  Model  Industry/Market/Customer  Goal  (Job  To  Get  Done):  ……………………………………………….………………………….  

RED  OCE

AN   BLU

E  OCEAN

 

PAIN                                                      (COST  STRUCTURE)  

DELIGHT                                (REVENUE  STREAMS)  

VALUE  (Happiness;  PROFIT)  

Processes/  AcYviYes  

Internal  Resources  

Inputs/  Partners    

Channels  &  RelaYon-­‐  ships  

Product/                    Service  

 V:  Value  Engine  

(Proposi@on/Strategy:    Go  Global)  

Present  (Done):  Problem/Reality  

Future  (To  Do):  Solu8on/Goal  

Customer  Segments  q Sa@sfied  q Overshot  q Undershot  q Non-­‐customers  

q Customer  AcquisiYon  

q Team  

 B  U  S  I  N  E  S  S        M  O  D  E  L  

CompeY-­‐tors  

Book  Reference            

1

2

3

9

5

6

7

8

4

q  Reality  Check  

Page 14: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

APPENDIX  

Page 15: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

Project  Management  Yacht  Reinven8ng  Project  Planning,  Strategic  Management,  Design,  and  Innova8on  

Page 16: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

Project  Management  Yacht  Reinven8ng  Project  Planning,  Strategic  Management,  Design,  and  Innova8on  

PARENT  OF  THE  9-­‐GEAR  BUSINESS  MODEL  YACHT  

Page 17: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

       

 #PMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

Project  Management  RE

D  OCE

AN   BLU

E  OCEAN

 Big  Hairy  Audacious  Goal  (BHAG):  ………………………………………………………………..………………….………………………….  

Present  (Done):  Reality/Problem  

Future  (To  Do):  Scenario/Solu8on  

SYSTEM  

Page 18: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

       

 #PMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

Project  Management  RE

D  OCE

AN   BLU

E  OCEAN

 Big  Hairy  Audacious  Goal  (BHAG):  ………………………………………………………………..………………….………………………….  

VALUE  (Un/Happiness;  PROFIT)  Present  (Done):  

Reality/Problem  Future  (To  Do):  Scenario/Solu8on  

SYSTEM  

Page 19: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

       

 #PMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

Project  Management  RE

D  OCE

AN   BLU

E  OCEAN

 

COST                            (Pain)  

BENEFIT                      (Delight;  Revenue)  -­‐   +  

Big  Hairy  Audacious  Goal  (BHAG):  ………………………………………………………………..………………….………………………….  

VALUE  (Un/Happiness;  PROFIT)  Present  (Done):  

Reality/Problem  Future  (To  Do):  Scenario/Solu8on  

SYSTEM  

Page 20: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

       

 #PMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

Project  Management  RE

D  OCE

AN   BLU

E  OCEAN

 

COST                            (Pain)  

BENEFIT                      (Delight;  Revenue)  

IMPACTS  -­‐   +  

Big  Hairy  Audacious  Goal  (BHAG):  ………………………………………………………………..………………….………………………….  

VALUE  (Un/Happiness;  PROFIT)  Present  (Done):  

Reality/Problem  Future  (To  Do):  Scenario/Solu8on  

SYSTEM  

Page 21: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

       

 #PMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

Project  Management  RE

D  OCE

AN   BLU

E  OCEAN

 

COST                            (Pain)  

BENEFIT                      (Delight;  Revenue)  

IMPACTS  -­‐   +  

Big  Hairy  Audacious  Goal  (BHAG):  ………………………………………………………………..………………….………………………….  

VALUE  (Un/Happiness;  PROFIT)  Present  (Done):  

Reality/Problem  Future  (To  Do):  Scenario/Solu8on  

Page 22: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

       

 #PMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

Project  Management  RE

D  OCE

AN   BLU

E  OCEAN

 

COST                            (Pain)  

BENEFIT                      (Delight;  Revenue)  

IMPACTS  -­‐   +  

Big  Hairy  Audacious  Goal  (BHAG):  ………………………………………………………………..………………….………………………….  

VALUE  (Un/Happiness;  PROFIT)  Present  (Done):  

Reality/Problem  Future  (To  Do):  Scenario/Solu8on  

Page 23: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

       

 #PMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

Project  Management  RE

D  OCE

AN   BLU

E  OCEAN

 

COST                            (Pain)  

BENEFIT                      (Delight;  Revenue)  

IMPACTS  -­‐   +  

Big  Hairy  Audacious  Goal  (BHAG):  ………………………………………………………………..………………….………………………….  

VALUE  (Un/Happiness;  PROFIT)  Present  (Done):  

Reality/Problem  Future  (To  Do):  Scenario/Solu8on  

Page 24: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

       

 #PMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

Project  Management  RE

D  OCE

AN   BLU

E  OCEAN

 

COST                            (Pain)  

BENEFIT                      (Delight;  Revenue)  

Processes/  AcYviYes  

Internal  Resources  

Inputs/  Partners    

Channels  &  RelaYon-­‐  ships  

Product/                    Service  

Customer  Segments  

IMPACTS  -­‐   +  

Big  Hairy  Audacious  Goal  (BHAG):  ………………………………………………………………..………………….………………………….  

VALUE  (Un/Happiness;  PROFIT)  Present  (Done):  

Reality/Problem  Future  (To  Do):  Scenario/Solu8on  

Page 25: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

       

 #PMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

Project  Management  Big  Hairy  Audacious  Goal  (BHAG):  ………………………………………………………………..………………….………………………….  

RED  OCE

AN   BLU

E  OCEAN

 

COST                            (Pain)  

BENEFIT                      (Delight;  Revenue)  

VALUE  (Un/Happiness;  PROFIT)  

Processes/  AcYviYes  

Internal  Resources  

Inputs/  Partners    

Channels  &  RelaYon-­‐  ships  

Product/                    Service  

Customer  Segments  

Present  (Done):  Reality/Problem  

Future  (To  Do):  Scenario/Solu8on  

IMPACTS  -­‐   +  

                     Internal                        Resources  q Team  -­‐  Innova8on  Team  -­‐  Stability  Team  q Core  

Competencies  q Core  Values  

(Habits/Tasks)      

                       

Page 26: 9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

       

 #PMYacht.  Dr.  Rod  King.  [email protected]  &  hJp://businessmodels.ning.com  &  hJp://twiJer.com/RodKuhnKing  

Project  Management  Big  Hairy  Audacious  Goal  (BHAG):  ………………………………………………………………..………………….………………………….  

RED  OCE

AN   BLU

E  OCEAN

 

COST                            (Pain)  

BENEFIT                      (Delight;  Revenue)  

VALUE  (Un/Happiness;  PROFIT)  

Processes/  AcYviYes  

Internal  Resources  

Inputs/  Partners    

Channels  &  RelaYon-­‐  ships  

Product/                    Service  

Customer  Segments  

Present  (Done):  Reality/Problem  

Future  (To  Do):  Scenario/Solu8on  

IMPACTS  -­‐   +  

                     Internal                        Resources  q Team  -­‐  Innova8on  Team  -­‐  Stability  Team  q Core  

Competencies  q Core  Values  

(Habits/Tasks)      

                       

ENVIRON-­‐MENT  


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