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The

Clothes Hound

8 Point Plan An eight point plan describing a plan of action for our client

The Clothes Hound.

By: Clarke Jacobs

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Point One

The Situation

The Clothes Hound, is a beauty, fashion, and music blogger and vlogger with her own YouTube channel. She launched her official YouTube channel in February of 2015. Over the course of one month The Clothes Hound’s channel has received over 500 views, and has been featured on Howard University’s online newspaper “The Hilltop”.

However the channel only has 20 subscribers. In order to gain an official domain The Clothes Hound’s channel must have over 500 YouTube subscribers. In addition, The Clothes Hound hopes to gain more exposure within the fashion and beauty sector of YouTube as well as having a stronger presence on blogs, fashion, and beauty pages outside of The Clothes Hound’s YouTube channel by way of partnerships.

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Point Two

Objectives

Objective One: To deliver high quality content via The Clothes Hound YouTube channel.

Objective Two: To deliver informative, and visually appealing tutorials.

Objective Three: To deliver informative, and visually appealing critiques.

Objective Four: To deliver informative, and visually appealing lookbooks.

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+ Point Three Audience

The Clothes Hound’s audience is YouTube viewers and account holders Currently The Clothes Hound has 500+ views on its channel Currently The Clothes Hound has 20 subscribers The majority of The Clothes Hound’s current demographic lives in the United States of America The Clothes Hound’s target audience is all English speaking countries The Targets’ interests are makeup, fashion, style, fashion DIYs (Do It Yourself’s) The Clients’ interests are the same as targets as well as increased YouTube subscribers and sponsors

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+ SWOT ANALYSIS

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STRENGTHS Multi-faceted

Does own video editing photoshop

filming strong on camera precense Exclusive creative control

WEAKENESSES Not very well known

Few subscribers Low view count

OPPORTUNITIES Networking with other beauty and style gurus

Free market

THREATS Competitive industry

Highly saturated market

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Point Four Strategy

Our strategy is to increase number of subscribers to 500 by July 2015 and to increase the number of subscribers to 3,000 by December 2015 .

As well as having at least three more

features outside of The Clothes Hound’s YouTube channel on the Internet.

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Point Five

Tactics Giveaways will be held on The Clothes Hound’s YouTube channel.

➾ There will be two giveaways. One will be a beauty box giveaway. The other will be an accessories giveaway. In order to be eligible for the giveaways one must be subscribed to The Clothes Hound. This will increase the number of subscribers

Network with other YouTube beauty gurus.

This will include YouTuber Tags, and the “Introducing …” series

Each episode in the “Introducing…” series will highlight a different YouTuber or up and coming fashion designer, stylist, or makeup artist.

Network with other fashion websites and fashion labels

This will include features on Refinery 29, makeup and clothing labels’ Instagrams.

Sponsored LookBooks These will be videos on the channel that highlight how to style certain pieces featuring items either sent to The Clothes Hound to be sponsored on the page, or gifts.

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! [Day]

Point Six CALENDAR

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MAY - JUNE 2015 Release New Content* (Every Sunday &

Wednesday) Introduce first contest (End of May 2015)

Contest ends Early June Begin contacting other youtubers and

networking with sponsors Release first video in "Introducing..." series

(End of June) Reach at least 500 views/video

JULY - AUGUST 2015 Continue releasing New Content* (Every

Sunday & Wednesday) Release first specific clothing Lookbook

(Hopefully sponsored) Release second video in "Introducing..." series

Reach 500 subscribers by end of July Reach 1,000 views/video

SEPTEMBER -OCTOBER 2015 Continue releasing New

Content* (Every Sunday) Hold second contest giveaway by end of September

2015 (Back to School) Contest will end early October

Release second sponsored Lookbook Reach 1,000 subscribers by end of Sept.

Reach 5,000 views per video by end of September

NOVEMBER - DECEMBER 2015 Continue releasing New Content* (Every

Sunday) Release third video in "Introducing... series" Reach 3,000 subscribers by end of December

Reach 8,000 - 10,000 views by end of December

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Point Six

(Continued)

Calendar Breakdown of New Content

May – August 2015

• New Content o Monthly favorites (May, June, July, August) o VLOGS (every two weeks)

§ This could feature adventures The Clothes Hound goes on or specific locations The Clothes Hound chooses to highlight (food, music, etc.)

o VLOG Stylebooks o Style Guides (DIY) o How I Style… o Introducing… Series o Lookbooks

§ Summer look book § Makeup picks for summer § Nail color picks for summer

September – December 2015

• New Content o Monthly favorites (September, October, November, December) o VLOGS (every three weeks-month) o VLOGMAS (December 2015)

§ Lookbooks § Transitioning from summer to fall look book § Back to School look book § Sponsored look book § How I style

o Introducing… Series o Style Guides

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Point Seven

The Budget

A budget of $300 - $350 will be allotted for increasing subscribers. The expenses will cover any contests and giveaways The Clothes Hound will offer to subscribers as well as shipping costs.

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Point Eight

Evaluation

For The Clothes Hound, higher visibility is necessary in order to achieve any of these tactics. Fortunately, financial restraints do not necessarily hinder any of the tactics that need to be achieved. The biggest hurdle The Clothes Hound will face is reaching and connecting with the target audience and maintaining that relationship with the audience through its content.