What is it that separates the good marketing managers from the average marketing managers in South Africa?
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1. 8 HABITS OFHIGHLY EFFECTIVEMARKETING MANAGERSIN SOUTH
AFRICA
2. Follow international marketing trends Financial crisis has
revolutionisedmarketing in developed countries Marketing managers
had to find newcost effective ways of achievinggoals South Africa
did not have a financialcrisis, and marketing strategies
haveremained unchanged As such, you need to followinternational
marketing trends tostay on top of game
3. Be obsessed with analytics and marketing ROI If it cannot be
measured, do not do it Brand surveys are unreliable asresults can
be manipulated Continue to try new things butmeasure them as you
need astarting point benchmark
4. Do not brief an agency for everything You go into a queue
along with otherclients Delivery is slow and you may
missopportunities Aim to be an agile marketer Work alongside your
agency
5. Present to customers and prospects yourself Instead of
sitting in your officecreating presentations andstrategies Go out
with your sales team andthen take over the presentation role This
will highlight areas thatmarketing can improve to supportsales
6. Read Marketing News and Thought Leadership You are
fantastic! But perspective from other fantasticpeers will make you
more fantastic Unless you have time and budget toattend many
conferences, you needto read to keep up Schedule time in your diary
on adaily basis for reading
7. Work towards a revenue target Initially set a target to find
newcustomers and increase billing ofexisting customers, but do not
tellanyone Fix any performance tracking andlinking issues Use the
data you have collected tomake your target publically known
8. Encourage people to criticize your work Very difficult to do
Ask people who criticize how theywould improve the campaign Use
these insights to improve futurecampaigns
9. Aim to achieve one revenue-generating goal a day Days get
filled with meetings andstrategising You need to do one thing that
istangible that touches customerand/or prospects If you do this,
you will be able toshow the impact of marketing andwill soon have a
team to do all theother admin
10. Download a free guide to Inbound Marketing
here:http://offers.mpull.com/free-executive-guide-to-inbound-marketing
11. THANK YOU!For more information:visit www.mpull.com