5. How did you attract/address your audience?

Plus points about Front Cover as said by Riddim audience

• “I really like the masthead as ‘Riddim’ means rhythm in Jamaican patois (their accent) so it indicates that the magazine is about RnB or about that style of music”

• “Photograph is inviting because of their hand gestures, it is punchy and suggests attitude and girl power”

• “The colour scheme is neutral and therefore appealing to both sexes, it suggests power as purple and black are strong colours so it’s very effective and eye catching”

Plus points about Contents as said by Riddim audience

• “Continuity is kept throughout as the contents page has the same colour scheme from the front cover”

• “The smaller images are eye catching and invite the reader to look further which is what a contents page should be about”

• “The main image of the male artist also shows that Riddim is aimed at both sexes even though there is a bias towards females”

• “I love how the references about Lloyd on page 36 refer to his new song and think that the reference to TreySongz on page 53 being ‘Mr steal your girl’ is so clever! I really like it.”

Plus points about the Double page spread as said by Riddim audience

• “The use of slang or sexual references indicates that it’s a magazine aimed at this cool young adult culture”

• “The colour is really eye popping and keep continuity- it really jumps out”

• “ The Polaroid's are a really effective way to edit the images as it’s a practice that was around years ago and is now coming back in vogue so it shows that Riddim is a up to date, cool magazine”