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Do you run Facebook contests? Are you getting the results you need? I’ve seen many businesses - small and large - run contests on Facebook. Lots of these contests achieve huge successes. Lots of them result in dismal failures. One thing I’ve learned is that if you don’t know how to market your contest, you aren’t going to reach your interested customer, and you aren’t going get the results you want for your business. If you’re hosting a contest on Facebook, I’d really like to see you succeed. That’s why I’ve put together this 3 pronged approach how to market your next Facebook contest. In this presentation, I’ll show you how to use email, social cross-promoting, and Facebook ads to make your Facebook contest a success. Read more at: blog.wishpond.com
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3 Methods: How to Market your Facebook Contest
Table of Contents:
Email1
3 Facebook Ads
Social Media Cross Promoting2
Email1
Email to Promote your Facebook Contest
1
2In your emails, include:
● easy steps to enter your campaign
● a description of your prize, with an image
● an easy to click CTA button, such as with “Enter Now”
Use segmented, personalized emails to promote your Facebook contest before, during and after your campaign
Email to Promote your Facebook Contest
3 In your post-contest email include:
● a thank you to all participants
● congratulations to the winner
● an invitation to your next contest, coming soon
● bonus: offer a discount
Example of post-contest email from Stitch Collective. It promotes their product and gives all participants a discount
Social Media Cross Promoting 2
Social Media to Cross-promote your Facebook Contest
1 Use your social media sites to cross-promote your Facebook contest before, during and after your campaign
2Link back to your Facebook Page in your updates on:● Twitter● Pinterest● Google+● Instagram ● and more
Social Media to Cross-promote your Facebook Contest
3Include Call to Actions like:● “Enter our contest”● “Share with friends” ● “Win ______”
Example of pre-contest Twitter post from The Shore Club . They cross promote their Facebook Page - and future Facebook contests - with a link in their tweet.
Facebook Ads3
Use Facebook Ads to Market your Contest
1 Use Facebook ads to extend the reach of your contest campaigns before, during and after your contest
2
Allocate more of your ad budget during your contest period, to gain immediate results and include CTA’s like:
● “Enter for your chance to win”● “Enter now”● “Win _______”
Use Facebook Ads to Market your Contest
3Target your ads by:
● geographic location● gender● age● interests
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