Facebook Social Photo

Contest

Mechanics Of Facebook Contest

Photo contest: Mùa Hè Yêu Thương Time: 14.06.2013-14.07.2013

• Facebook Users share one photo with small description

• Competitors call their friends to like their submission

• The result base on the number of Like of each submission

• Result announcement on 14.07.2013

Key Visual

Mechanics Of Facebook Contest

Step 1Facebook Users

like Sharp VN page

Step 2He/she fill in the registration form

Step 3He/she agrees

with the terms and conditions

Step 4He/she uploads

his/her photo from computer or

Facebook account

Step 5He/she write a

small description for the photo

Step 6Request

competitors to public their submission

Step 7Photos are voted

by other Facebook Users (have to like

Sharp VN page)

Step 8Competitors call their friends to

like their photos

Step 9Announce the

result on 14.07.2013

Non-fans are required to Like the page before they submit or vote

Nonfan View

Process Of The Contestants

Process Of The Contestants

Fan View

After Like SHARP Facebook Fanpage, fans will see other submission

Result

Terms & Conditions

Fans click in Register section to submit their photos

Prizes

Submission Form

After fans click the Register box, they can see the form of submission

Process Of The Contestants

Personal information

Upload photos area

Personal statement (~ 50 words)

Process Of The Contestants

Contestants can share their submission on the wall through the app anytime to grab more attention

Term and condition for The Contestants

Admin Checking

Submissions will be checked by SHARP before they are offically submitted on

SHARP Facebook fanpage

Process Of The Contestants

Submit Successfull

yTheir submissions will appear as in the Fan view page. When Facebook users click the photos, it will automatically

zoom in.

Process Of The Contestants

Inviting Friends

Contestants are encouraged to invite

their friends to participate the contest

by voting or making their own submission

Process Of The Contestants

Sharing Option

Contestants can comments on the photo of

other submission

Process Of The Contestants

Weekly Announcement

Every week, Sharp will announce a winner for getting most increasing likes in that week ( throughout 4 weeks of the contest )

Real Simulated App Test

• www.facebook.com/sharptest/• This is the beta test of this app and can work

like a real contest.• Users are required to like before entering the

contest.

Example Submissions

Example Submissions

Example Submissions

Prizes (reference)

Highest points: TV LCD SHARP LC-32LE340M (6,700,000 vnd)

5 following: A combo of ricecooker KS-19EV"MV"and jarpot (KP-A16SV) (930,000+700,000 = 1,630,000 vnd x5)

Prize of SHARP for the most creative submission: A portable CD player GX-M10H (5,200,000 vnd) – Picked by Sharp

Weekly prize: gift away of SharpVN. (the most increasing Likes in a week): Total prizes

cost: 20,050,000

vnd

Based on the number of LikeSubmission with highest Likes get the total prize

Demo page view for Prizes

Demo Weekly Prize

Weekly Prize will be announced on Friday of every week during the contest.

Communication Framework

Sharp VN

Facebook seeding: post on

recommended Facebook page to

spread out the information about

the contest

Facebook ads: ad banner on Facebook

to attract non-fan Facebook users

Facebook fan page management: 3

posts/day and keep interaction with

customers, fans of Sharp

Facebook Seeding Post

Các bạn ơi, hiện nay SHARP có tổ chức một chương trình là MÙA HÈ YÊU THƯƠNG trên Facebook SHARP Viet Nam từ ngày 14/06/2013 đến ngày 14/07/2013.Thể lệ cuộc thi: Các bạn đăng kí và gửi ảnh của các thành viên trong gia đình (hoặc chính bạn) với các sản phẩm SHARP và thêm lời bình cho bức ảnh (~50 từ).Hãy tham dự cuộc thi ngay hôm nay để có cơ hội nhận các giải thưởng hấp dẫn.Hãy thể hiện đam mê nghệ thuật nhiếp ảnh của mình và giành chiến thắng với cuộc thi SHARP “Mùa Hè Yêu Thương”. Tham gia ngay từ hôm nay.Mọi chi tiết xem thêm tại Facebook SHARP Vietnam và www.sharp.vn

01 GIẢI NHẤT Bài nhiều Like nhấtTV SHARP 32”LCD

05 GiẢI PHỤ Bài có Like cao tiếp theoCombo nồi cơm điện và bình thủy

04 GiẢI TUẦNBài năng động nhất trong tuần

01 GiẢI ĐẶC BIỆTBài thi sáng tạo nhất

Máy CD xách tay cá tính

Facebook Ads

Tham gia Mùa Hè Yêu Thương ngay hôm nay để nhận những phần quà từ SHARP

Facebook Ads Banner

-Possible Categories• Activities: Cooking, Event Planning, Food & Dining, Literature/Reading•Business/Technology: Real Estate, Small Business Owners•Family Status: Parents•Interest: Beer/Wine/Spirits, Entertainment(TV), Helth&Wellbeing, Home&Garden, Pets•Movie/Film•Music•Retail/Shopping: Beauty Products

Web banner demo

Communication Framework

Sharp

VN

Interaction with customers: get

feedback, response from customers to

address their needs

Fans, advocates: increase fans

through the contest

Brand, sales: attract people’s

awereness, rise the sales

No Facebook page URL Fan base Content theme

1 Nhat kyhttp://www.facebook.com/nhatky

901KEmotion, daily

news, entertainment

2 Nhung cau noi bat hu

http://www.facebook.com/nhungcaunoibathu

430K

Inspirational quotes, funny

stories, entertainment

3 Hoi doc than www.facebook.com/hoidocthan 459K

Love stories, funny stories,

entertainment

4 Hoi Tho va Nu Cuoi

http://www.facebook.com/hoithovanucuoi2011

331KInspirational

stories, entertainment

5 Hay noi nhung loi yeu thuong

https://www.facebook.com/Loi.Cua.Trai.Tim

550KInspirational

stories, entertainment

RECOMMENDED FACEBOOK FAN PAGES

EXPECTED OUTCOME

No Item KPI

1 Facebook fan base Reach 12,000 fans

2 Facebook fan page 3 posts/day

3 Facebook ads 3,000 clicks