7 Strategies for Better Business Writing

Create more persuasive email, proposals, books, websites, sales funnels, and more

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Writing is Communication• With business writing, there’s a goal. You

want people to DO something.

• They might not want to do it, though. Or they might not understand exactly what you want them to do. So, you need to be clear and persuasive.

• Here are 7 ways to communicate more clearly in your emails, blog posts, proposals, websites, and books.

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Short is the New Black• Tiny attention spans demand you get to the

point.

• Write shorter sentences. Shorter paragraphs. Shorter chapters. Shorter books.

• Except blog posts—if you’re shooting for SEO value, posts need to be longer. (But you can still get to the point quickly.)

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Set Expectations Early

• For longer works, give them a quick summary up front.

• Make it easy to skim and scan with subheadlines and textual cues.

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Use Calls to Action

• Don’t let the reader leave with a “that’s nice”.

• Ask them to DO something . . .

• Buy, share, comment, subscribe

• Ask them to do ONE thing per article or email (don’t make them choose or guess).

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Speak Plainly

• No $10 words! (No one cares about your awesome vocabulary—except your mom.)

• Your audience isn’t stupid—just busy. Keep your work at a 6th-grade level.

• Avoid industry jargon. If it’s necessary, explain it.

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Give Examples• Use stories from pop-culture like Star Wars,

Harry Potter, or Die Hard. (Make sure your target audience understands the references.)

• Use case studies from students or clients. Get permission to use actual names.

• Make up fictitious examples

• It’s kind of like . . .

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Get Little Agreements

• Customers buy when they know, like, and trust you, right?

• Give them little ways to say “yes”, okay?

• When they agree on the little things, studies show they will be more likely to agree to the big things. Does that make sense?

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Think From the Other Side

• Who is reading this piece of writing?

• What questions do they have?

• What objections will they have? (Yeah, but…)

• What might they do wrong? (Common mistakes)

• What should they do next?

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Get More Writing Help . . .

Ghostwriting and Publishing Services for Business

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