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7 Strategies for Better Business Writing
Create more persuasive email, proposals, books, websites, sales funnels, and more
JulieAnneEason.com
Writing is Communication• With business writing, there’s a goal. You
want people to DO something.
• They might not want to do it, though. Or they might not understand exactly what you want them to do. So, you need to be clear and persuasive.
• Here are 7 ways to communicate more clearly in your emails, blog posts, proposals, websites, and books.
JulieAnneEason.com
Short is the New Black• Tiny attention spans demand you get to the
point.
• Write shorter sentences. Shorter paragraphs. Shorter chapters. Shorter books.
• Except blog posts—if you’re shooting for SEO value, posts need to be longer. (But you can still get to the point quickly.)
JulieAnneEason.com
Set Expectations Early
• For longer works, give them a quick summary up front.
• Make it easy to skim and scan with subheadlines and textual cues.
JulieAnneEason.com
Use Calls to Action
• Don’t let the reader leave with a “that’s nice”.
• Ask them to DO something . . .
• Buy, share, comment, subscribe
• Ask them to do ONE thing per article or email (don’t make them choose or guess).
JulieAnneEason.com
Speak Plainly
• No $10 words! (No one cares about your awesome vocabulary—except your mom.)
• Your audience isn’t stupid—just busy. Keep your work at a 6th-grade level.
• Avoid industry jargon. If it’s necessary, explain it.
JulieAnneEason.com
Give Examples• Use stories from pop-culture like Star Wars,
Harry Potter, or Die Hard. (Make sure your target audience understands the references.)
• Use case studies from students or clients. Get permission to use actual names.
• Make up fictitious examples
• It’s kind of like . . .
JulieAnneEason.com
Get Little Agreements
• Customers buy when they know, like, and trust you, right?
• Give them little ways to say “yes”, okay?
• When they agree on the little things, studies show they will be more likely to agree to the big things. Does that make sense?
JulieAnneEason.com
Think From the Other Side
• Who is reading this piece of writing?
• What questions do they have?
• What objections will they have? (Yeah, but…)
• What might they do wrong? (Common mistakes)
• What should they do next?
JulieAnneEason.com
Get More Writing Help . . .
Ghostwriting and Publishing Services for Business
JulieAnneEason.com