Q MagazineAs part of my research into music

adverts within magazines I in turn

looked with the Q magazine. The founders of Q magazine, Mark Ellen and David Hepworth felt that their were no music

magazines that suited an older generation of music lovers. So instead of aiming at

teenagers and young people, the target audience for Q is music buyers over 25 years old,

of both genders, however this is not to say that the content of the magazine would not be

enjoyable for a younger reader. Q features many genres of music so it is suited to all

music lovers. The magazine has a mass audience as it is so popular, but could also be

referred to as having a niche audience, as it is specifically aimed at specifically music

fans.

Q Magazine Adverts Artist: Paloma

Faith

Genre: Pop

Artist: Bombay

Bicycle Club

Genre: Indie Rock

Artist: Lily Allen

Genre: Pop

Paloma Faith

Promotion of social media

pages as well as the artists

official website.

Use of the colour

pink adds a

feminine touch to

the poster, mabye

applying to a more

female audience.

The main text is

the name of the

artist (the most

essential/important

piece of text) which

takes up a

generous amount

of space on the

poster. It is in a

pink colour and

styled in a very

feminine style text

Unlike the main

title the

performance

dates are in a

bold, white font

as they portray

key information,

which can be

easily read by

potential fans

etc.

The artist’s

trademark red hair

can be seen to

stand out against

the subtle blue

backdrop.

The artist,

stereotypical of the

pop genre takes up

majority of the poster,

dressed elegantly in a

diamond studded

dress with full

makeup, including red

lipstick which could

be seen to appeal to

her traditional female

audience to see her

as a role model, and

to a male audience in

a sexual sense.

The white dog,

along with the

pale blue

backdrop may

infer a peaceful

and relaxed

nature of the

music of the

artist.

Bombay Bicycle ClubThe name of the

artist is in bold at

the top of the

poster. It is in a

much larger size to

that of the

supporting artists.There is no

picture of the

band on the

poster, a slightly

unusual and

quirky animation

of different hand

shapes are

used. The

visuals of the

poster can be

seen to

juxtapose that of

the pop genre

which nearly

always use a

picture of the

artist on all

Black backdrop

is very

understated

and typical of

the rock genre,

furthermore it

allows the key

yellow text

stand out.

The key

performance

dates are in a

simple, bold

and clear font

so they are

easily

readable.

Key social media sites and

official website used for further

promotion of the tour.

Lily AllenThe bold title is

used to display the

name of the artist

the colour is pink

providing a

feminine element to

the style of the

poster. The name of

the main artist is

noticeably larger

than that of the

supporting act.

Following on

from the bold

nature of the

artists name,

the

performance

dates are once

again in a bold,

clear font as it

portrays

information

which should

be easy to

read.

Reference to the artists official

website and social media sites to

further promote the tour/artist.

Typical of the pop genre, the poster

shows a picture of the artist, which

takes up a large section of the

poster space. Furthermore being a

solo artist it is common to use a

photo, as the individual artist is

sold and promoted as an overall

Dark backdrop

colour of the

poster allows the

bold title,

information and

large photo of

the artist stand

out.In the photo the

artist ‘Lily Allen’ is

styled with her

traditional fringe and

high ponytail,

appealing to long

term and particularly

female fans who

may see her as a

role model in terms

of not only music but

fashion and style.

Kerrang MagazineTo further my knowledge into music

adverts within magazines of varying

genres I looked at Kerrang magazine.

Kerrang! Is a UK-based magazine that has made itself a name by devoting itself to rock

music published by Bauer Media Group. Its first publishing was on 6th June 1981,

starting off as a one-off in the ‘Sounds’ newspaper. In the early 2000s it became the

best-selling British music newspaper. The first artist to be published in the magazine

was Angus Young from AC/DC, this first magazine was edited by Geoff Barton, he saw

the magazine go from being produced fortnightly to moving up to it becoming a weekly

magazine in 1987.

Kerrang magazine adverts

Artist: Slipknot

Genre: Heavy

metal; nu metal;

alternative metal

Artist: Die

Antwoord

Genre: Rap

(gothic,emo)

Artist: Motorhead

Genre: Heavy

metal

SlipknotThe name of the

band is in a

textbook,

somewhat spooky

and gothic font,

reflecting the

emo/heavy metal

genre of the band.Unlike the pop

magazine adverts

the supporting

artist of Slipknot

is in a bold font,

maybe

expressing the

fact that music is

important to the

band and not a

self centred

image.

Reference to the bands

social media pages and

official website for added

exploitation of the

The key

information

about the tour

dates is in a

simple and bold

font so it is easy

read.

The words ‘prepare for hell’

depict an image portraying the

dark, and heavy metal/emo

music which the band play.

The bottom half of the text is

red, as if it has been dipped in

blood.The name of the band

is in a text that cult

fans would associate

with the band

universally. It is bold

and could be seen to

disable any language

barriers, it is the most

essential element of

the advertisement.

Marketing of

the new

album.

The graphic on the

advertisement seems to

portray a zombie like

female character

grasping two rams by

the horns (maybe for

slaughter), a slightly

disturbing image once

again reflecting the

dark/emo genre of the

band and their target

Dark background

reflecting genre of

music, splotches of

red representing an

image of blood and

violence.

Die Antwoord

Reference to the

artists official website,

further marketing.

The artist’s name is

in a bold and

distinctive font

which would be

used across all

records, albums

and marketing of

the artist, an easily

recognisable

The key

information is in a

bold, easily

readable text.

Black backdrop

represents the

alternative and emo

sound intertwined into

the rap style of the

artist.

Much like the pop

artists adverts I have

looked at, the artist ‘Die

Antwoord’ uses a photo

of themselves, this

could be due to their

genre of rap.

Furthermore the

originality and

uniqueness of the artist

is something that ‘Die

Antwoord’ are

reknowned for and so

are obviously keen to

exploit for the

marketing and

advertisement of their

music.

The tattoo's and

strange look of the

artist are presented

on the poster as it

is a major identity

of who the artist are

and what they

represent. Their

look is what makes

them stand out, and

why people like

them hence why it

is used to market

the artist.

Strange hairstyle’s,

tattoo’s and nails are

what make the artist

stand out from the

crowd, which may

influence their

audience and fans.

MotorheadBlack backdrop

reflects the heavy

metal genre of the

band, a traditional

colour associated

with rock music.

The title of the band

is in a large, bold font

which is the

trademark of the

band. Fans of the

band, would easily

recognise the name

of the band, purely

from the text style

which would be used

across all their

albums, promotion

and merchandise

etc.

The metal skull graphic in

the centre of the

advertisement is similar to

the title in the sense that it

would be easily

recognisable to fans of the

band, the band members

are not displayed on the

advertisement typical of the

heavy metal/ rock genre, it

seems the music is more

important than the

individuals performing it,

unlike the pop genre where

the promotion of the artist

as a selling point is very

common.

The dates and key information

are displayed in a clear and

bold font so as easy to read.

The supporting acts are in a much

smaller font to that of the main

artist, emphasising the importance

of the main artist.

The main graphic

shows a metal skull,

with sharp teeth, large

tusks, chains with

skulls and crosses, all

revealing stereotypical

symbols of the heavy

metal/rock genre

which the band

represent.

Comparison• The magazine adverts change and vary, greatly

depending on the genre of music, target

audience and the magazines in which they are

situated.

• In Q magazine I found mainly pop and light rock

adverts which usually showed the artist to

promote the music (all bar ‘Bombay Bicycle

club’).

• In contrast in Kerrang magazine which is

directed at more heavy metal/rock/emo music

fans the artists did not have themselves on the

advertisements, instead using the music to

promote themselves instead of personal image

(this is excluding ‘Die Antwoord’ who feature in