Conventions of magazine adverts

Conventions include:

• Name of artist• Name of album/product• Main image• Logo• Release date• ‘Includes the single…’• Record Label logo• Artist and Label websites• Social Media links• QR code • Reviews• Tour Dates

Name of artistIt is very rare that there won’t be the name of the artist on the magazine advert, because its main purpose is to promote the digipak by that artist.

Name of albumSimilar to the name of the artist, the name of the album will be on the magazine adverts. Again to promote the album to the audience.

Main imageThe main image will usually be the same as the album cover to ensure brand identity and further promote the digipak. The image on both the magazine advert and the digipak will differ according to genre.

LogoSome artists have a specific logo or symbol they use throughout their products. For example, Rihanna uses the letter ‘R’ which is instantly recognisable as Rihanna.

AC/DC also have a specific logo with a lightening bolt in between AC and DC

Release dateThe release date of the album will always be on the magazine advert because that is its purpose; to inform audiences when they can buy the album. Or if there isn’t a date it will say ‘Out Now’

‘Includes the single...’Sometimes the magazine advert will say something along the lines of ‘includes the single...’ or ‘Featuring...’this is usually one of their best known songs, again to further promote the artist

Record label logoThe record label that the artist belongs to will have its logo on the advert usually at the bottom and fairly small compared to everything else.

Artist and Label websitesAgain like the record label, the website of the record label and the artist website will be on the magazine advert, usually small and near the bottom.

ReviewsOn magazine adverts there will be sometimes a rating or review from different companies to show how others rate the album.

‘Available at...’On some of the magazine advert it will say ‘available now on iTunes’ or ‘available at hmv’,this is to show the audience how easily available the album is.