Lana Del Rey – “Born to Die” magazine advert.

Lana Del ReyLayout:The layout of this magazine advert conforms the conventional features through multiple ways. For example: • The artists name is presented in large, bold, eye catching

typography at the top of the advert. • This is followed by the image of the artist of which is placed

centre of the magazine – this is conventional as it’s promoting the artist.

• It’s also conventional to place the image slightly on top of the artist’s name if it overlays, this also makes anyone who doesn’t know who the artist is familiar with her appearance as you associate the artist’s name to the image on this advert.

• This advert also promotes the album title along with the three album hits.

• There is also an official website located at the bottom of the page, this is conventional of a magazine as it promotes herself and gives you the opportunity to look at her site.

• Along the bottom in line with the website link, there is also a link to amazon.com which would be a direct link to her album. You also see the record label logo along this same line

• One feature that isn’t presented on this magazine advert is the critical acclaims, usually magazines include some form of review or star ratings which tend to come from newspapers or other magazines.

Lana Del ReyContent:• The content of this magazine advert conforms

the typical content for a magazine.For example:• It uses imagery which represents the artist

and music genre, this makes it easily recognisable for the audience.

• Text which informs the audience of what the article is about and what it’s promoting, in this case Lana Del Rey’s album Born to Die. This magazine uses the artist’s name, album title, release date, album hits, and a website.

• Logos from companies which may have participated and helped with this magazine or album in general.

Lana Del ReyStyle/Design/Use of colour:• The style of the advert overall has a grainy

vintage like effect which people would recognise as indie. This effect can be conventional within the indie pop genre therefore making it recognisable and appealing for the audience. 

• This image gives off a summer vibe due to the image being shot outside along side the use of blue and white colours commonly used to link to a summery day. 

• The colour of the typography works well as "Lana Del Rey" is in white which is the same colour as her shirt, and the title of the song "Born To Die" is in blue which is of a similar shade of blue to the sky. This makes the whole magazine advert look tidy and neat and visually appealing to look at.

• The design of the advert in general is quite simplistic and you only really focus on her and the important information listed. This makes it easier for the audience to take the information in and for it to catch the target audiences attention.

Lana Del ReyAudience Appeal:• The design of the advert is very simplistic

and isn't over loaded with unnecessary information. This is appealing to anyone but especially the target audience as it's straight the the point and only informs what is necessary for this advert. 

• Another reason as to why this is appealing to the target audience is the fact that the artist is covers the majority of the page, this appeals to them as they quickly identify the artist to the advert. By the use of presenting the artist in the middle of the page, creates powerful interpretations and confidence which you get from the eye contact and the camera angle. This could mean that some of the target audience would look up to her and be aspired.

• Also, this advert shows a feel of voyeurism due to her being presented as attractive. This is shown through her flawless features e.g. her skin, hair, makeup which also links to voyeurism and conventionally the younger audience idolizing her. 

Lana Del Rey

Imagery:• The location of this shoot was outside on a

sunny day - you can't tell the exact location or what's around her other than the fact there's trees and what looks to be a roof top. 

• Her costume and makeup is very minimal consisting of a white shirt and natural looking makeup. This is more conventional to the indie side of her indie pop genre as she doesn't have a dramatic outfit or makeup which you conventionally see within the pop genre for females. 

• The shot doesn't really show much of the background as Lana Del Ray is positioned in the middle of the shot. This image makes her look extremely powerful and confident due to it being angled slightly low and she's looking down, making eye contact with the camera. 

Lana Del ReyTypography:• The typography on this advert is very consistent and

uses only 2 different styles. These are recognisable as the artist's name and title of the album being the same block/capitalised font with and alternating font colour e.g. "Lana Del Ray" is white which is the same colour as her shirt, "Born To Die" 

• Lana Del Ray has also used this typography font on other adverts and digipaks, making this a signature font for her therefore the customers can easily identify it as Lana Del Rey.

Genre Conventions:• A genre convention used is the fact the whole image

has a grainy effect/ vintage style to it, this links to the style of her hair, and the simplicity of her costume and makeup. Another convention is indie pop is low budget so there isn't much of a location used portraying the fact it's a low budget shoot. 

Lana Del Rey

Synergy:• There is a strong recognisable

identity whilst looking at Lana Del Rey's other promotional materials. There's another magazine advert which looks very similar to "Born to Die" due to it being the same font used and Lana being presented in the middle of the page. This example, and a couple of other materials used, also follow the same simple theme as "Born to Die" does. By Lana Del Rey making your promotional materials similar each time, creates an easy recognisable image.